Mather Economics’ Post

July has been the worst month for me. 😔 You might think that with great total sales and orders, everything should be fine. But I say it's the worst month because of a 50% RTO (Return to Origin). This high RTO rate caused significant losses, bringing my business to a standstill. Here are my key learnings from this month and these losses: >Diversify Your Investments: Never spend all your money on a single product. >Data-Driven Decisions: Always analyse what the data is telling you before taking action. >Balanced Ad Scaling: Do not scale ads based solely on a single metric like ROAS or CPP. >Profit Management: Less profit on fewer orders is better than high loss on high orders. >Product Variety: Always keep at least five winning products in your portfolio.

Five myths about involuntary subscriber churn: 1. Involuntary churn is not a significant revenue opportunity 2. Publishers can do little to address failed payments themselves 3. Subscribers with recovered payments will churn anyway 4. Payment service providers know what’s best 5. Publishers should have involuntary churn under control https://lnkd.in/ezJ9GxTi

Want to crush Q4 for your eCommerce clients? Here's how: 1. Set mathematically derived ad budgets with clear performance guardrails (i.e. ROAS), based on their specific financial situation. 2. Track THE mission-critical metric that dictates whether “is it working or not” → contribution margin (CM). If CM dollars are increasing, it’s working. If they’re decreasing, it’s not. 3. Set quantifiable goals. Calculate break-even points and define clear revenue targets that directly impact the net income, not vanity KPIs. 4. Help them master their P&L, making you more of a partner than an ad agency. This is critical for the preceding three points. 5. If you can’t do any or all of the above, Pentane will do it for you (and your clients). Bottom line: Real-time data + financial clarity = predictable outcomes. Pentane provides these insights to reverse engineer profitability for your clients. Want to see it in action? DM me to book a demo, and let's crush Q4 together.

pMax screwed me over: 66% of budget was spent on underperforming products... 🤯 The biggest issue with pMax: Google decides which products get pushed. News flash: they're not always the best performers. Data from one of my accounts: ❌ 66% of spend to underperformers ❌ 33% of revenue from best performers ❌ 71% of all products perform below target The solution: An advanced campaign structure I call Performance-Based Bucketing. (Kudos to ProductHero for creating and Flowboost for further popularizing this). With PBB, you can automatically: ✅ Increase spend on your best products ✅ Decrease spend on your worst products With this advanced campaign structure, you take back some much-needed control. It's my go-to approach for advanced ecom accounts. It works reaaaally well for pMax and Standard Shopping, I can't live without it! For a deep-dive on this strategy, check out this free guide: https://lnkd.in/eu2G9tEf

🔍 Look Beyond the Surface of Subscriptions Healthy renewal rates? 👀 Stalling growth? 👀 Your metrics might be concealing deeper issues ☠ It's time for a forensic deep-dive into your subscriber base to unearth hidden growth opportunities. Hit me up Substribe

We analyzed 19,611 campaigns with 5.5 million orders to plot the relationship between price and conversion rate. In this short 3-minute video, Joe Shelerud explains what you need to know and why!

Struggling to keep your eCommerce clients happy? (You could be making these mistakes) 1. Unrealistic expectations If you’re using assumed data and benchmark KPIs, you’re setting yourself up for failure. This leads to misaligned goals and expectations - what you think is “good”, very well might not be “good” next time they see a P&L. 2. Lack of understanding If your client doesn't fully understand their financials, how can you execute effectively? 3. Not setting quantifiable goals Vague goals = vague results. To positively impact the company (and become indispensable), you need numerical, quantifiable targets that are healthy for the company. Focus on input numbers, like how much ad spend and ROAS are required to break even. Not just output KPIs like ROAS (they could have an epic ROAS and still be losing money if they’re not spending enough…). 4. Not partnering with Pentane Want to avoid these mistakes? Partner with Pentane! Pentane helps set ad budgets based on math, not gut feelings or emotions. So you can align efforts with your client’s financial outcome goals and become indispensable.

A great read below from Nico Neumann, compares last touch to a "broken clock that is right twice per day". Last touch can properly attribute conversions correctly occasionally. However, MetricWorks provides a unified measurement platform that accurately attributes conversions based on incrementality through the triangulation of MMM, experiments and last touch. Book a demo with MetricWorks to boost your ROAS by 36%+: metric.works/demo #mmm #marketingmeasurement #performancemarketing #triangulation #incrementality #mobilemarketing #mobilegrowth https://lnkd.in/gs-N7erN

We took this client from being at a loss with Google Starting at negative - 1597.35$ CA/month at 0.55 ROAS To generating + 4480.44$ CA/month net at 3.65x ROAS So we basically: 1. Reduced cost by 51% 2. Increased revenue by 221% 3. Increased ROAS by 568% 4. Lowered CPA by 78% in 30 days. How? - Optimizing Campaign structure - Leveraging strong assets - Proper asset group segmentation - Limiting spend to underperformers - Prioritizing bestsellers - Striking a balance between testing vs maintaining profitability Don't wait longer. Shortcut the time it takes to scale your business to 6/7 figures a month. Get started here https://lnkd.in/dABgfTPP

This will be your only reminder... The faster your page loads = the higher your conversion rate will go. For more CRO reminders that will make a big impact check us out on YouTube. #marketingdigital #conversionrateoptimization #landingpage #revenue #business #digital