A superb panel at #ipxlondon featuring Maria Milenkova, Glosinda Goes, Lydia Perrin and James Bennie on how to break down silos to foster partnership success Challenges: - assumptions about about what the affiliate channel does for brands - broken internal communications about what teams are working on and mismatched ways of working - multiple stages and stakeholder buy in to achieve the challenges needed to de-silo which is time consuming - misaligned objectives - it’s easy to forget that ultimately everyone in a business is working toward the same overarching goal Solutions: - work with other teams to define clear guide rails for success in the project - start small to prove the concept - create deliverables that can be used by multiple teams e.g. content from creators - measure *everything* and create benchmarks
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Pitching 2.0: Adapting to the New Dynamics of Agency Selection Discover how the "Pitch Smart" study transforms the traditional agency pitch process into a more efficient, transparent, and collaborative effort. Learn about innovative recommendations for improving pitch efficiency, fostering sustainable and diverse agency-client relationships, and ensuring your agency stands out in the modern media landscape with PitchPoint's expertise. https://lnkd.in/eaGv2FCE
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The #1 rule of effective communication: Know your #audience This works well when you have a presentation a few months out. You have the TIME to understand your audience and cater a message to their specific needs. But, what about when your audience is "Jane from accounting" one minute and "Jessie from sales" the next? With all of this #taskSwitching, chances are you're not taking the time to get to know your audience and are NOT #communicating as effectively as you should. With #Syrenn, you can craft audience-specific messages in seconds based on the recipient, project and objective. Try it out for free by signing up here: https://lnkd.in/giTNA-Ev
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