Maz Reive’s Post

Do you see the details under the "cr" logo in the below image? It shows the complete history of the image. "cr" stands for content credentials. This symbol gets put when C2PA's open standard is implemented and provenance is added to any content. It is something like an invisible (digital) watermarking technology. #Sensodyne realised that there were a lot of fake ads created using #AI, some of which made claims that were not backed by any research. It was critical that Sensodyne's ads inspired trust and confidence. By adding content credentials, Sensodyne is now making sure that all its ads are authentic and can be traced back to its source. In other words - if you come across a Sensodyne ad that does not have content credentials, do not believe that ad! Can you imagine how much this technology can disrupt the #advertising space by allowing companies to build "trust" around their brand? If you'd like to know more about adding provenance to your data, reach out to Rohan Sahu at ContentLens

Publicis Groupe has posted full-year & Q4 results, saying it is outperforming both ad holding companies & IT consulting peers... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Publicis London Publicis Media

What a face! 🎭 "Less than 3%* of media is informed by 1st party data - The status quo isn't working, from an industry perspective it just isn't working" *Thank you dentsu, Publicis Groupe and GroupM for the numbers and your ongoing partnership Get a whole video of my faces here: https://lnkd.in/dYwDi8ZZ #acceleratingactivation

Save the date for this upcoming panel conversation with Havas Media Network North America CEO Greg James and Havas New York CEO Sarah Collinson! As consumer attention grows increasingly elusive, how can brands navigate through a sea of distractions to genuinely engage with their audience? Register below: #CannesLions2024 #HavasAtCannes

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia

Exciting new article out on why one of our media agency partners, Havas Denmark, is doing cross media measurement with AudienceProject.Learn how the media agency helps leading coffee and tea company JDE Peet’s allocate their media budgets more efficiently using cross-media measurement. https://lnkd.in/evgDUzJN? 

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐚 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐟𝐞𝐞𝐥 𝐭𝐫𝐮𝐥𝐲 𝐬𝐩𝐞𝐜𝐢𝐚𝐥? 𝐀 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐩𝐚𝐮𝐬𝐞 𝐚𝐧𝐝 𝐬𝐦𝐢𝐥𝐞? Earlier this year, I stepped into the exciting role of Performance Manager at Starcom Australia. It was a thrilling start to the year, but what came next was even more delightful. One of our esteemed partners, TripleLift, decided to congratulate me in a way that was far from ordinary. They crafted a mock Native ad featuring none other than - Yours Truly on Nine.com.au. A creative surprise that was more than just a congratulatory message. It was - 🔯 Personal 🔯 Unique 🔯 Created JUST FOR ME This thoughtful gesture didn't just make my day; it highlighted the essence of what we strive to achieve in media advertising - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. In our fast-paced digital world, we are constantly bombarded with information and advertisements. Amidst this noise, it is personalisation that captures attention. It's not just about using a customer's name or photo. There is immense opportunity. It is about - 🔯 Building a connection 🔯 Making your customer feel seen 🔯 Turning an ordinary interaction into an extraordinary experience Reflecting on my own experience and the lasting impression it left on me, I can tell you this - "𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒘𝒐𝒓𝒌𝒔" It creates memorable moments, it adds a human touch to our digital interactions, and most importantly, it makes people feel special. Here's to creating more 'made my day' moments in advertising! P.S. - This is one of the most memorable wishes, Ayan Chakravarti! Thank you for the delightful surprise. #Personalisation #MediaAdvertising #CustomerExperience #TargetedAds #MarketingStrategy #DarshanPawani

Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by uniting these agencies under a single leadership structure while maintaining their individual brand identities, cultures, and teams. Troy Ruhanen, previously CEO of TBWA Worldwide, has been appointed as the CEO of OAG. Deepthi Prakash will step into the role of COO, and Denis Streiff will take on the position of global CFO. Erin Riley, who was the U.S. CEO of TBWA, will succeed Ruhanen as the new CEO of TBWA Worldwide. Additionally, global creative leaders from BBDO, DDB, and The Collective will report to OAG leadership, further solidifying the group’s unified approach. Ruhanen emphasized that OAG’s primary goal is to strengthen Omnicom’s agency brands by enhancing access to advanced tools, technologies, and global talent. The restructuring is designed to drive growth, foster world-class creativity, and offer more opportunities for talent development within the network. Click on the link to read more https://lnkd.in/dDxvZexi #advertising #agency #creativity