McCann Worldgroup’s Post

Grateful for the dedication and drive of the McCann Bespoke, London team during our intensive strategy workshop and for the valued direction of GuyHipwell. With brand values aligned and targets set, we're poised for an exciting journey ahead. Here's to achieving great things together! 🚀 #TeamWork #Strategy #BrandBuilding"

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

What's your favourite name of a Creative Agency? From Mother with their mother hens, to Big Spaceship becoming SPCSHP in Brooklyn, New York. The name can be an extension of the creative offering. My personal favourite was glue London. It pointedly sticks, binds and simply gets the job done. Then launching an in-house production studio called Superglue - bravo! 👏 👏 I'd love to hear what your favourite agency names are? What name do you wish you'd come up with?! It could be old or new, open to closed, or absorbed as with Poke or glue which after many acquisitions including Isobar and Aegis is now part of dentsu. Please put any votes and thoughts in the comments section, and 👍 for the ones you like best! #creativeagency #creativeshop #creative #agency #bestagencyname #vote

🙌Positive changes, big wins and a plethora of campaigns - McCann London's 2023 has had it all. 🗣"The industry has never been more competitive and more unforgiving. Navigating this while making the time to reflect has definitely been a challenge," said Polly McMorrow, CEO. 👏"But we’ve created a body of work that has simultaneously been as entertaining, like Christina and Latto for Just Eat, as it has substantive, like Nurofen’s Gender Pain Gap, as it has provocative, like Everyday Tactician for Xbox. 💞"I love it all. The spread is what makes us unique." 🔗Read on to explore McCann London's 2023 end of the year showcase: https://lnkd.in/eVYQghRJ #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Mel Arrow Tommy Smith Regan Warner Rob Doubal Laurence (Lolly) Thomson Jemima Monies Polly McMorrow

Get to know Saatchi CEO Chuck Maguy in his recent interview with Doug Noll at Authority Magazine. Read on to learn more about the things he wished someone told him before becoming CEO. #wearesaatchi

This week I've spent half a decade at BBDO Worldwide. I could have never imagined that we would have experienced a pandemic, war in Europe and a recession during this time. But despite these challenges BBDO Nordics stand stronger than ever. We've rebranded the agency, grown from 53 to 85 people, increased revenues by 70% and received more than 40 nominations for our work this last year alone. I don't hold a promise of what the next five years will bring, but if I had the opportunity to travel back in time and give that less wrinkly version of myself some advice, then these would be it: Always ask the "dumb questions": Don't presume that if you don't understand something, it is down to your lack of intelligence. It is more likely due to a problem in communication. So set the example by daring to ask the obvious question. Because if you don't understand something, chances are that the people around don't understand it either. By asking the "dumb questions", you make it ok for everyone to do the same. Which fosters a culture of learning, over a culture of appearances. Learn to love your problems. You won't be able to create an environment where problems don't arise. The world is far too complex. So instead of getting beat down every time a new problems arise, realise that your role is not to ensure problems don't arise, but to make sure they don't grow too big. So learn to love your problems and make them your work. Eat the frog early. My father in law Terry told me this and it is still the best leadership advice that I've received. Just like eating a frog, no one likes the idea of having to make a tough decision. I have had many sleepless nights these last five years, but not in one instance has a problem become better because I didn't make a decision. So deal with the uncomfortable early. Be an elephant, not a crocodile. David Sandstrom told me this years ago. The idea is to have big ears, a small mouth and to use them in that proportion. What I've learned is that good executive decisions are the results of many different inputs. In essence, the more angles you have, the more informed your decisions will be. So make sure to listen actively, often and everywhere. That way you can stay consistent in your leadership. Don't be afraid to show your weaknesses. Don't try to live up to an idealised idea of what a professional leader should be like. Because in the real world no one wants to work with a perfect leader. They want to work with genuine leader that cares, blemishes and all. So don't be afraid to show your weaknesses, even it it shows that some late afternoons you become a human labrador. We not me oriented. The success of BBDO will never be down to one individual. Rather a team of talented people who come in to work everyday hell bent on creating inspiring work! So be ruthless with hiring people who are both nice and talented. Then lead by leaving your ego at the door and work hard to make other people shine. Ps. You guys rock!

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

In the age of digi empires, there's something so lovely about getting a letter or a card through the post. Or, as a Millennial, am I just 'too old school'? I still buy birthday, thinking of you, get well, baby, wedding, condolence, thank you and I love you cards (my favourite) and send them to those who may appreciate them and maybe even to those who may not.... I can't help myself 🙃. There is something about the power of the written word, seeing the handwriting and of course, the design of the card that I love. For me it's a ritual. Picking the card. Thinking of the person. Drafting the message. Sending them my well wishes. And hoping that it makes them smile. Because surely that's what this world needs? More shiny, happy, people, holding hands... And of course, more love. What are your thoughts on writing of letters and cards? The below campaign by the Australian Post is just gorgeous. Do you like it? And do you still write letters, cards or even postcards from your holiday gateway with the message 'Wish you were here'? Would love to know. #famouscampaigns #goodwriting #connection