McCormick & Company’s Post

Community Partnerships

Bravo Zulu to organizations like the Council of Urban Professionals and the National Basketball Association (NBA) investing in the youth and communities that need it the most! Investing in one another is a win for all. Our success is only real if it contributes to the success of others. Cheers to doing the good work! Today's panel on creating pathways for black communities will be great! Let's be the change we want to see in this world. #investingincommunities #creatingpathways #changetheworld

🌟Tiger Woods: And the Need to Address Ableism in Sports🌟 Tiger Woods is and always will be an amazing golfer whose career is marked by numerous triumphs and major challenges. Listening to the SkySports commentators of the Open at Troon today, they focus and comment continually on whether he is limping or grimacing, often lamenting what they perceive as the downfall of a hero, and they don’t want to watch it. But what they are really doing is missing the point. From significant back surgeries to the devastating car accident in 2021, which would have ended most people’s careers, Tiger Woods could have given up, but he didn’t. He returned to the golf course and inspired us all over again. Yet, his journey also highlights some critical issues: 🏌♂️ Society and media often measure Woods against his peak performance, overlooking the profound impact of his injuries. This reflects a broader ableist attitude that values athletes' past capabilities over their current realities. We should celebrate what athletes can achieve at any stage, respecting their physical limitations without undue pressure. 🏌♂️ While Woods' story is inspirational, framing his comebacks as merely "overcoming" injuries perpetuates ableism. If we balance celebrating achievements with acknowledging physical realities, we promote acceptance and adaptation. Woods' experiences shed light on the need for greater accessibility in golf and sports in general. While there are adaptive golf programmes, systemic cultural changes are needed to make the sport more inclusive for people with disabilities. 🏌️♂️ The portrayal of Woods' injuries and comebacks can challenge or reinforce ableist attitudes. By focusing on his resilience and respecting his limitations, the media can help shift public perception towards a more inclusive mindsets, therefore the golf commentators should be mindful of their lamentations. Tiger Woods' story is not just one of personal resilience but a call to action for all of us to address ableism in sports and beyond. Let's celebrate all athletes for their achievements and support a culture that values inclusivity and respect. https://lnkd.in/e6meq7WT #TigerWoods #Ableism #Golf #Inclusion #Resilience #AdaptiveSports #DisabilityAwareness #SportsInclusion #Golf4All

Go to High School Go to College The "Go-to-High-School, Go-to-College" program, established in 1922, concentrates on the importance of completing secondary and collegiate education as a road to advancement. Statistics prove the value of this extra impetus in making the difference in the success of young African-American men, given that school completion is the single best predictor of future economic success. Through the Go-to-High-School, Go-to-College educational initiative, young men receive information and learn strategies that facilitate success. Alpha men provide youth participants with excellent role models to emulate.

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Seems like the Leatherstocking Council, BSA can always count on the Oneonta, NY Daily Star to cover our events! Front page placement for our Eagle Scout recognition dinner every January is certainly something the Scouting community truly appreciates. This article does a nice job of highlighting several of last year's community service projects for their readers. #boyscouts #eaglescouts #communityservice #leadershipdevelopment #youthleadership

"At Life Pieces To Masterpieces, we have always believed that it is not about us giving power to our boys and young men, but, rather, we believe that they have the innate creative ability to transform their lives and to enact positive change in their communities and their world." Continuing our recognition of Leaders of the Future, The Community Foundation is highlighting the work and mission of peacemakers who are working to empower children, youth and adults to build stronger, safer communities. We asked Life Pieces To Masterpieces to share how they are empowering young men through mentorship and creativity. https://ow.ly/8yHF50SoKxP

What a great event! The 15th Annual TWU Golf Outing was a rousing success. Union members care and want the best opportunities in life for their children. Our sponsors (Independence Blue Cross and United Concordia Dental) have supported these efforts to provide scholarship opportunities for the last 15 years. Each year at least 10 receipents recieve a college or trade school scholarship. We are enternally grateful. However, what about health equity and necessary work to eliminate health disparities? How do we address the life expectancy in specific zip codes such as 19121 or 19146 or 19131 to list a few? What's being done to address chronic condition such as asthma and obesity? Summer is fast approaching. Where are the sponsorship of gymnasiums or expansion of recreation center hours or corporate (partnership) hiring of life guards for pools? What about sponsoring summer basketball leagues at the local Big 5 universities? What about eliminating food deserts within these zip codes? More can be done to help eliminate the long list of things that negatively impact our collective community.

If you want to maximize your ROI... Invest in Women's Sports NOW! I recently made a presentation about the importance of investing in Women's Sports. If not for repaying the value to the athletes which women's sports offer, then to realize the rapid growth of women's sports and the potential ROI. I created this presentation for an MBA Class I am in about "Current Topics in Marketing" taught by Kristin Branch. And in Deloitte's Football Money League, Men's Top 20 Soccer Clubs alone saw an increase in Revenue of 14% (Impressive for the multibillion dollar Top 20 teams). However, Women's top 15 teams for soccer globally saw a YoY growth of 61% (4.36x that of Men's YoY growth). Now in all transparency the men's club value is in over $10 billion while the women's is almost $5 million but I see this as the budding opportunity and the potential of the women's sports industry rather than a drawback. I presented this in January before the Caitlin Clark marketing and March Madness tournament which set TV viewership records. Pairing my presentation with Front Office Sports post about the success of Jenny Nguyen's endeavor to open a Women's Sports focused bar, "The Sports Bra" (drawing the attention and backing of renowned entrepreneur and Reddit, Inc. co-founder, Alexis Ohanian Sr. as they look to franchise the business across the nation). All in all, I see now as the time to show your support for women in sport. #ROI #Investing #MarketingInsights #Opportunity #MarchMadness #CaitlynClark #Sports #Entrepreneur #Support #MBA #Womeninsport #WomensSports

Ready to learn how to amplify the impact of both athletics and academics in university marketing and community engagement efforts? 🏈 Check out this webinar in which Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar) discuss strategies to leverage the popularity of sports programs to enhance the overall university brand! Want to learn more? Watch the full video here: https://lnkd.in/gg6V__tb