Stephen McLean’s Post

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Event Development and Strategy Consultant

With the ever increasing focus on the social and community value of events and festivals, it’s interesting to see how comparable industries measure and report on these impacts. Scottish Rugby‘s Social Return on Investment report on grassroots rugby gives a clear £ value against Social and Health & Wellbeing (as well as economic impart).  A clear headline value figure and ROI that makes for an impactful announcement.  Off to look at the full report to see what evaluation methodologies and practices are transferable into the evaluation and reporting of events and festivals. https://lnkd.in/eMt945-a

Social Return on Investment - Scottish Rugby

scottishrugby.org

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