MCM WORLDWIDE’s Post

🔄 Revolution on the Field: Germany Challenges Conformity with Its New Jersey 🇩🇪 In a bold move, Germany breaks tradition. The DFB and adidas unveil the new game jersey: an intriguing cyclamen-pink replaces the usual white. 🌸👕 The reaction? A wave of criticism on social media. 😲💬 From White to Pink: A Change That Sparks Debate 🤔💥 The change has ignited discussions: is the jersey too bold? 🤷♂️ Does it lose its identity? Adidas and the Dfb respond with irony: a video involves legends like Rudi Völler and current talents, showing that courage and innovation have always been allies of German football. ⚽️💡 The Response on the Field 🏟️ Florian Wirtz and Völler are not intimidated: "This is our jersey, a jersey for legends." 🌟 Here is Germany, ready to challenge not only opponents but also prejudices. Could this be the secret to their success at Euro 2024? 🏆🤫 A lesson to be learned: in football, as in life, daring can be the key to standing out. 🚀 And you, what do you think of Germany's new jersey? 🤩👚 #Euro2024 #Germany #Innovation https://lnkd.in/dHRpVt8H

In 1903, a Bayer employee and 170 colleagues asked the company for money to start a sports club. The next year, they founded the club "Turn- und Spielverein Bayer 04 Leverkusen." In 1979 the Bayer Leverkusen team debuted in the Bundesliga, Germany's top division. A few days ago the team won its first championship! 😍 That's right: the team that just won the German football championship, and ended Bayern Munich's run of 11 consecutive titles, was founded by a group of company employees exactly 100 years ago. Other famous 'work teams' are PSV Eindhoven (a club founded in 1913 by employees of Philips) and Wolfsburg (a club founded in 1945 by employees of Volkswagen). Teamwork is essential for any company's success. Yet, only a few companies succeed with their Work Teams— Bayer is one such example. Well done, Bayer, and congratulations Bayer 04 Leverkusen on the victory! 🏆   If you're a curious person looking for new food for thought, follow me: Nicolò #Bayer #BayerLeverkusen #Football #Employees

The perfect rivalry | Paris 2024 Olympic Games Games are like a huge television set. When we sit in front of the screen, we act as directors and from all the signals that are being broadcast at any given moment and to which we have access thanks to the multi-channels, we choose one to focus our attention. Everyone has their preferences, but there are certain moments when it seems that all the stages are dark except one. The audience is very fragmented, and these moments when something monopolizes the spotlight are few and far between. On the fourth day of competition, one of them arrived in Paris. The most likely epilogue of one of the great sporting rivalries of our times. For a rivalry to take hold, it takes time, equality, talent, different ways of seeing, playing and even living. And of course, a history of confrontations that feeds back into it. Borg versus McEnroe. Two extraordinary competitive talents. And that was where the similarities ended. Ice versus the volcano, method and repetition versus inspiration, discretion on one side, the sought-after provocation on the other, Swedish sobriety versus American disinhibition. Magic versus Bird. Two characters so charismatic that they overflow the limits of the court. A black man and a white man. The east, Boston, versus the west, Los Angeles. The show versus the desired anonymity. The seductive smile versus the taciturn rural farmer. Messi and Cristiano Ronaldo. Are they from the same planet? Senna and Prost. It is not easy to construct a story of the caliber that Rafa and Nole have written, match after match (so many years of following them give you the right to call them by their first name). But the matter is more important because it is impossible to talk about these two figures without taking into account the third leg, named Roger Federer. Together they turned the screw and starred in the mother of all rivalries. A three-way perfection. The similarities between Nadal, Federer and Djokovic are limited to one: their inexhaustible competitive ferocity that neither age, injuries or the surfeit of successes diminished. The rest, personally and professionally, are like water and oil, impossible to mix. However, if we put them together in a single entity, we would have the perfect player. Elegant, forceful, tireless, dominating all the shots, controlling any situation, capable of getting up again as many times as necessary. For almost two decades we have seen them win a lot and lose little, smile and cry, get injured and recover, get along and have their fights. Between the three of them they strengthened each other, becoming better while they shared almost exclusively the big tournaments. And above all, they have made us enjoy their greatness on the track, so much so that we will never be able to thank them enough. Federer left us orphaned some time ago, and Rafa has been struggling with his physique for the same amount of time, but this wonderful rivalry could not end without a ...

Drapers explores how brands are cashing in on the Euros, Wimbledon, Olympics and Paralympics. "The Olympics inspires such a huge amount of people to get more involved with sports, and, of course, this will translate over into sportswear sales for retailers." Read more below. #retailnews #fashionnews #sportswear #retailsales #Euros #Olympics #Paralympics #Wimbledon

Following the UEFA European Football Championship kick-off last week, Drapers explores how brands are cashing in on the Euros, Wimbledon, Olympics and Paralympics. Subscribe to read more below. #Euro24 #football #summerofsport #sportswear #olympics #fashion #retailnews

UEFA Euro 2024 is a huge moment for football - and for brands. 24 teams are set to play 51 games across a whole month of action, attracting huge free-to-air TV audiences throughout the continent and dominating the digital conversation around the world. It’s no surprise, then, that major tournaments are an important focal point for teams’ sportswear partners.   So, what approach will they have planned for the next few weeks? How will they generate exposure and convert that into gains off the pitch? There’s a lot to look out for - from how far partner nations progress to logo placements on shirts and crossover with streetwear and fan-focused lines.    What do you think will make an impact in Germany? And which brand will come out on top? #Euro2024 #SportsMarketing

⚽️ Morning Snapshot 👔 SSC Napoli have announced Giovanni Manna as their new sporting director. 👔 VfL Bochum 1848 GmbH & Co. KGaA have announced that their sporting director, Patrick Fabian, has resigned. 👔 VfL Wolfsburg are reportedly close to hiring Peter Christiansen as their new managing director of football, with Christiansen leaving his role as sporting director of FC Copenhagen. 👔 1. FC Nürnberg have announced Joti Chatzialexiou as their new sporting director. 👔 RC Celta are set to appoint Alfredo Alcantara as their new director of operations 👔 The National Women's Soccer League (NWSL) has introduced several new senior-level hires, including Michelle Haines as the new Vice President. 👔 NJ/NY Gotham FC have revealed Liz Montaño as their new COO and Ryan Dillon as their new CBO. 🤝 Borussia Dortmund have entered a partnership with the arms company Rheinmetall. 🤝 Borussia VfL 1900 Mönchengladbach GmbH and The Coca-Cola Company have extended their partnership until 2029. 🤝 Athletic Club have renewed their partnership with DIGI until 2026, with the logo displayed on the back of their shirt for two more seasons. 🤝 UEFA has named Hisense Group as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship. 🤝 AS Monaco and the Danish brand Bang & Olufsen have extended their partnership until 2026. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

⚽️⚽️⚽️A Big THANKS to the German Soccer TEAM⚽️⚽️⚽️ I am Celebrating the Leadership and Resilience: My Lessons from the German Soccer Team In the heart-pounding 1:2 match against Spain in Euro 2024, our German soccer team showed us what true grit and unity look like. While the scoreboard didn't favour us this time, our team's courage and spirit were nothing short of extraordinary. I'm bursting with pride for our team and Coach Julian Nagelsmann's incredible leadership. He truly embodied George Kohlrieser's "Care to Dare" philosophy. Trust was the foundation of their journey, uniting players from diverse cultural backgrounds into a cohesive unit where only skills, motivation, trust and dedication matter. Their fighting spirit and bravery in taking risks were inspiring. The players ventured boldly, testing their limits because they knew their coach was a secure base. Failures were not feared but embraced as stepping stones for growth and learning, leading to impactful changes and strategies. Every moment was filled with the spirit of willingness to perform and unwavering belief. Though we didn't clinch the top spot, we lost to another great champion, and that is something to honour. After a period of reflection, grieving and healing, we'll rise, ready to face the next big challenge: the Soccer World Cup 2026, with even greater determination. Germany has so much to learn from our soccer team's resilience and leadership. Let's celebrate our journey, cherish these lessons, and eagerly look forward to future triumphs! #Leadership #CareToDare #GermanSoccer #Euro2024 #Resilience #TeamSpirit #TrustAndRisk #ProudMoment #FutureChampions

The German Football Association (DFB) has extended its partnership with Volkswagen for another four years. The deal between the national governing body and the automobile company first started in 2019, ending the previous 45-year partnership with Mercedes-Benz AG. According to Sportbuzzer GmbH, the current deal is expected to see DFB take between €20m and €22m annually, which is less than what the original deal was worth, €27m per year. The extension which has been announced just before Germany host UEFA EURO 2024, will cover both the men’s and women’s national teams. There will be a focus included on grassroots football and regional associations and Volkswagen will continue their sponsorship of the men’s and women’s DFB Pokal. This is the second major deal the German FA have secured recently, the first deal was with Nike to be the new kit supplier from 2027 to 2034, worth €100m per year. Ending the historic partnership with home brand adidas which lasted 70 years. Oliver Blume, chief executive of the Volkswagen Group said: “We have a valuable partnership with the DFB. We support football at the top level and across the board: for young talents, women and men.” “We also support inclusion projects, the amateur game and volunteering. Volkswagen and the DFB represent Germany. We will continue to be an effective duo with the DFB and, figuratively, to continue as teammates.” #football #germany #dfb #volkswagen #vw #mercedes #nike #adidas #sponsors #sponsorship #partners #partnership #EURO2024 #uefa

2024 is underway and what a year we have ahead! 🙌 In the sporting world, we aren't always fortunate enough to enjoy the same competitions and tournaments every year... However, waiting for events creates a fascinating lead-up that results in everybody meriting the moment much more! Some standout events exclusively coming in 2024 are: 🏆 UEFA EURO 2024 🏆 2024 Copa América 🥇The Olympic Games Paris 2024 🥇The Paralympic Games Paris 2024 At Collab Apparel, we love the thrilling highs guaranteed with these events, where there are trophies and medals waiting to be won! We also love the importance of sports merchandise within these competitions that take place every 3-4 years. It's inevitable that all nations will be heavily represented by their chosen merchandise... Fans and followers gain the opportunity to show support from head to toe in their unique colours, wording, patterns, and emblems, making them standout together as a community.  🌟 Merchandise becomes Memorabilia The Olympic Games generates 3 billion global views, and UEFA EURO 2022 attracted over 365 million viewers! The online reach shows the tremendous appeal these events have to the world. 🌎 👀 That's A LOT of eyes on A LOT of merchandise! What are you looking forward to the most in 2024? 💬 #merchandise #sports #Olympics #Euros2024