X is home to all topics of conversion with sport and music being one of the top! There is a series of significant events fast approaching in Europe: Eurovision, The Euros and Olympics, and brands have an opportunity to connect with our leaned and valuable audiences in real time!
🎶 The Eurovision Song Contest is in Sweden this year, and the levels of conversation on X climbing with a total of 1.1M total posts!
⚽️The #Euros2024 is the most anticipated events this year!Football is the most talked-about sport on 𝕏. During the last World Cup, the football conversation generated over 147 billion impressions on the platform, and every year, the UEFA Champions League alone drives hundreds of millions of posts.
🥇Every day, conversations about different sports happen naturally, setting the stage for major sporting events on global town square conversation. And the #PARIS2024 Olympics is the culmination of that, so much so that Grok predicts it to be the most awaited event of the year by the 𝕏 audience.
For brands keen to connect with consumers, there is an opportunity to join the conversation and stand out in a creative way during the most talked about events and interest topics.
We’re here to help you understand the conversation and provide customer insights and trends to give you the strategic advantage you need!
Supervisor @ MCM WORLDWIDE | Redefining Industry Standards
2moWhat an electrifying way to kick off Euros 2024! Cheering on the German team alongside Maverick Jonathan Tah at MCM WORLDWIDE's rooftop event in Munich must have been an unforgettable experience. Being part of such a vibrant gathering with football players, content creators, and VIPs of the brand truly underscores the community spirit and excitement surrounding the tournament. Events like these highlight MCM's ability to bring together passion for sports, fashion, and cultural moments in such a dynamic way. Proud to be part of a brand that celebrates these exhilarating experiences! #MCMEuro2024