🍽️ New Mall Dining Trends:
Say Goodbye to the Old, Welcome the New! 🛍️
As US malls undergo a transformation, bidding farewell to familiar names like Ruby Tuesday and Chili's’s, they're ushering in a new era of dining experiences.
From Sushein - Conveyor Belt Sushi belts to craft-beer clubs and Korean barbecue joints, malls are embracing diverse cuisines and innovative concepts to entice visitors.
🌐 Changing Landscape:
Traditionally the heart of American communities, malls faced challenges from the pandemic, over-development, and shifting consumer habits towards online shopping.
Departure of anchor stores and chain restaurants like Applebee's Neighborhood Grill + Bar signaled a shift in consumer preferences.
Emerging Trends: Smaller regional chains like Lazy Dog Restaurant & Bar, Gen Korean BBQ House, and Postino WineCafe, alongside global cuisines, are becoming mall staples.
'Eatertainment' concepts like Puttshack and Topgolf are extending dwell time, while Kura Revolving Sushi Bar offers a unique dining experience with rolling robots and interactive tabletops.
🚗 Drive-Thru Dominance:
With quick-service giants like McDonald's’s and Chick-fil-A Restaurants-fil-A shuttering mall locations in favor of drive-thrus, the landscape is evolving. Drive-thru sales surged to $133 billion in 2022, indicating a shift towards convenience and profitability.
🛒 Implications for Malls:
Food and beverage now play a pivotal role in mall strategies, replacing traditional anchors and drawing foot traffic.
The share of mall space dedicated to dining has grown from 5% to 15-20%, reflecting its newfound importance.
Challenges Ahead: While newer dining concepts offer promise, losing anchor eateries poses challenges.
Mall landlords and analysts recognize the importance of balancing innovation with established favorites.
🍕 Looking Ahead:
Gen Korean BBQ House exemplifies the shift towards experiential dining, offering a departure from conventional burger and pizza joints.
As malls evolve to attract diverse dining options, the success of these ventures remains to be seen.
In an era of culinary exploration and experiential dining, malls are reinventing themselves as vibrant hubs of gastronomic delight.
While the road ahead may be uncertain, one thing is clear: the mall dining experience will never be the same again!
By Nathaniel Meyersohn, CNN
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