Mediabrief.com’s Post

Havas India has announced the appointment of John Thangaraj as the Chief Strategy Officer (CSO) of Havas Creative Network India. Read More At:- https://lnkd.in/gFvCNN5T Havas #appointments John Thangaraj #ChiefStrategyOfficer #HavasIndia #news #NewsUpdate #newsfeed #dailynews #IBWNews

Tarun Jha, Chief Executive Officer, Havas Worldwide India moves on. Tarun Jha, who had joined Havas Worldwide India as the Chief Executive Officer, has decided to move on to pursue other interests. Over the past year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a robust team of leaders who have helped the agency witness impressive growth. Today, Havas Worldwide India boasts an enviable roster of clients and is well-poised to continue its momentum of growth. anupama ramaswamy, Chief Creative Officer, Anirban Mozumdar, Chief Strategy Officer and Kundan Joshee, Managing Partner, will continue to lead Havas Worldwide India jointly and will report to Rana Barua, Group CEO, Havas India, Southeast Asia, and North Asia (Japan & South Korea). link in the comments #mediabrief #HavasWorldwide #CreativeAgency #AdvertisingIndustry #BusinessNews #media

It was a day well spent with team Havas India as we navigated the realm of the smart lock screen at the #GlanceEssentials Masterclass. ✨ Thanks to Ankit Saxena, Reetesh KJ, Sagar Sakharkar, and Saurabh Jain for making this happen, and congratulations to the ones who got certified! 🙌🏻 Aishwarya Krishnan | Om Joshi | Praveen Prabhu | Puneet Revankar | Sakina Ghiya | Shailesh Verma | Swapnil Ravindran #MobileMarketing #MarketingTools #MarketingAndAdvertising 

#AppointmentNews: GroupM India appoints Praseed Prasad as Chief Growth Officer Link in the comments Prasanth Kumar Praseed Prasad GroupM #mediabrief #GroupMIndia #PraseedPrasad #ChiefGrowthOfficer #appointment #leadership #media

Simple words and insightful ad!

Mad Ad Man Rajdeepak das completes a decade at Leo Burnett India this month. With his candor, he speaks to us about holding the heavy crown of being a creative person leading multiple agencies and what lies ahead as he embraces its weight. Follow the link in comments to know more. #advertising #marketing #interviews

Here's to unlocking new levels of shared success!

Digital Mandate for Godrej Professional Secured by Dentsu Creative Webchutney https://lnkd.in/gkkQgafJ #DigitalMandate #mandate #digital #Godrej #dentsu #creative #webchutney #DigitalInnovation #thesiliconreview #techmagazine #businessleadership #EmergingTechnologies #TRENDINGNEWSTODAY #technews #businessinsights #InnovativeCompanies #latestnews #digitaltransformation #breakingnews

Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Read on: https://lnkd.in/guuqXKYY Story by: Venkata Susmita B. #advertising | #marketing | #campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

Very informative Lloyd Mathias The advertising landscape is in a constant state of flux, demanding brands and marketers to stay agile and ahead of the curve to craft impactful campaigns that truly connect with consumers. The Impact of AI: While AI isn't a new concept, its recent surge in popularity is revolutionizing advertising. Around 40% of companies have now enlisted dedicated AI experts to bolster their marketing efforts. Scaling Growth: In 2024, AI is a potent tool for businesses to amplify their growth trajectory and elevate ad quality. Incorporating AI solutions such as ChatGPT or Gemini can streamline operations and fine-tune campaigns for optimal performance. Smart Automation: While AI might not be adept at generating creative ideas, it excels at automating mundane tasks. For instance, ChatGPT can efficiently manage vast repositories of images, freeing up valuable time for marketers. The Importance of Transparency: With consumers becoming increasingly wary of intrusive ads and data privacy issues, brands must prioritize transparency, ethical conduct, and obtaining user consent to rebuild trust. Authenticity Triumphs: Genuine communication and providing glimpses behind the scenes foster credibility. Showcasing real customer narratives and demonstrating ethical practices can go a long way in winning back consumer trust. Going Beyond Features: Today’s consumers gravitate towards purpose-driven brands that resonate with their values. Successful ads transcend mere product features, focusing instead on storytelling, forging emotional connections, and highlighting social impact. Maintaining Brand Consistency: Upholding a consistent brand identity across logos, color schemes, and messaging fosters recognition and instills trust among consumers. Crafting Tailored Experiences: Personalization remains paramount, but advertisers must tread carefully. Utilizing data intelligently to deliver relevant content without encroaching on privacy boundaries is key. Harnessing Emotional Appeal: Ads that evoke emotions, be it nostalgia, joy, or empathy, tend to linger in the minds of consumers long after they've encountered them. Embracing Physical Touchpoints: OOH advertising, spanning billboards, transit ads, and digital displays, complements digital channels seamlessly. Innovative OOH campaigns enhance brand visibility and drive engagement. Immersive Experiences: Augmented Reality (AR) and Virtual Reality (VR) are gaining traction, offering opportunities for interactive ads where users can virtually interact with products or explore immersive brand environments. Building trust and fostering memorability are paramount—crafting ads that resonate deeply, engage authentically, and leave a lasting impact on consumers is the key. #advertising #socialmedia #digitaladvertising