EXCLUSIVE: GroupM’s Wavemaker, which was formed in 2017, through the merger of GroupM’s legacy media agencies Maxus and MEC, is celebrating its sixth anniversary this month.
Wavemaker started out with offices in 90 countries and over 8,500 employees and some major global clients like L’Oréal, Colgate-Palmolive and more. In September 2019, Toby Jenner stepped into the role of the Global CEO and only a few months later, Wavemaker unveiled a rebranded new look which the agency then called ‘The New Wavemaker’. This was March 2020. Two weeks after this announcement, the world went into a lockdown owing to Covid 19. After this, which is the most part of the six-year journey for Wavemaker, the agency had to sail through a global pandemic, two wars and several macroeconomic challenges. But over the past few years, the agency has come a long way. And specially their India business has done exceedingly well. Wavemaker today is one of the top three media agencies in India.
Global CEO Toby Jenner, in an exclusive TV conversation with Storyboard18's Shibani Gharat during his recent Mumbai visit, says because they launched ‘The New Wavemaker’ right here in Mumbai, “it's kind of nice to be home in a weird way.”
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