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Loyalty marketing is set for massive growth, projected to hit $41.21 billion by 2032. However, this growth also brings heightened risk of fraud. To address this, Association of National Advertisers is collaborating with HUMAN to explore and mitigate loyalty program fraud. From understanding the types of fraud to implementing solutions like multi-factor authentication, we're committed to safeguarding these valuable programs. Discover more about our initiatives and insights from our recent panel at Cannes. #LoyaltyMarketing #FraudPrevention #CustomerData https://lnkd.in/d3UHN_zJ

Loyalty Marketing -- How Much Fraud is There?

Loyalty Marketing -- How Much Fraud is There?

mediavillage.com

Jack Myers

Founder & Media Ecologist @ MediaVillage | Marketing Communications

2mo

Important report and event panel. I enjoyed being a part of the conversation

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