MediaVillage.org’s Post

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Read the full article: Mastering the art and science of creative analytics ▸ https://lttr.ai/AONAm

Audience research is about people, not devices. Advertising and media industry veterans and rookies alike will benefit from this article by Nielsen. It's a great start in understanding how big data is used to measure audiences. It covers the challenges big data brings and how panel data can help it fulfill its potential. Have a read here and let me know your thoughts! https://bit.ly/3H6Vnzc

Did you know that MFA content grew by 19% last year? Or that 47% of media buyers are planning to include attention-based metrics on most of their media buys in 2024? The DV Global Insights: 2024 Trends Report illuminates the latest advertising trends to help you improve campaign strategies and maximize performance. We also look closely at regional media quality nuances with four additional reports spanning APAC, EMEA, LATAM and North America. See what marketers say about other transformative business realities like AI and retail media networks by downloading our DV Global Insights: 2024 Trends Report and four regional reports here: https://buff.ly/4ckHmLM

The rise of MFA (Made For Advertising) and AI synthetic content is posing a challenge for the advertising industry. Check out DoubleVerify Global Insights Report to review local trends in your region. Please reach out to our team if you have any questions or would like a deeper dive. Sophia Warren Susie Mather Trisia Wiecek David Shen Alyssa Tan Cecilia Xue Jisoo Kim Neil Anderson James Whitbread Lena Lepojevic

FINAL WEEK to register! While viewership is more complex than ever before, you can be equipped with a data- plus tech-first compass to navigate the vast advertising ecosystem. Join our experts at our new free webinar on Tuesday, March 26 at 12pm ET. Here are five easy reasons to tune in: 1️⃣ Make the MOST of your data at the intersection of big data and cutting-edge tech. Learn how and why this is where you supercharge the value of your audiences. 2️⃣ Dive into identity solutions and see how they bridge the gap in a cookie-less world. 👋🍪 3️⃣ Take your targeting and ROI to the next level. We'll spill the best way to activate your advanced audiences to optimize yield and drive results across the funnel. 4️⃣ Prioritize privacy while doing all of the above. (Can you really have it all? Yes, you can.) 5️⃣ Join our team of expert navigators: VideoAmp's Peter Nummerdor and Grace Golden; and VAB's Benjamin Vandegrift. Ready to win real results for your business? Register for free now: https://lnkd.in/gzkGmASg

'Attention Metrics' and the question of Standardisation are becoming hot topics as the Attention Economy accelerates. Do we need one standard or do we just need some clarity in our language and definitions? Whatever you choose, it's all a positive step in the right direction towards a better digital media ecosystem for brands and crucially audiences, metrics that assess media and exposure quality have been long overlooked. But obfuscation or mislabelling can lead to unnecessary confusion that could threaten to derail positive progress. Thanks to The Media Leader for publishing some thoughts about a rational approach to picking the right partner and the need to get clear on definitions. #attentioneconomy #mediaindustry #mediaplanning #attention

Great insight into the link between measuring media Attention and business outcomes. #attention #media #measurement #businessoutcomes https://lnkd.in/ducwc44F

Financial institutions face unique challenges in the pursuit of personalization excellence, from strict regulations to organizational silos. But they can still win big with personalization — they just need the right strategy. Watch as Erika Whitestone breaks down how a primary audience approach can enable the right processes for scalable experience optimization within FI via the video below 👇 Want to learn more about the audience-first strategy? Read the full article here: https://lnkd.in/es8_eARi Or learn everything you need to identify and implement the primary audience framework in the Rooted Personalization Hub: https://lnkd.in/eSWFaD_h 

Meet the modern American audience: Learn how Gen Z is rewriting the future of media and entertainment.

So, as takeways we can say: #1. Take a "Digital Platforms First" approach: nothing really new since a few years ago up to now, but we have to meet audiences where they are (and -not an spoiler to alert- they spent a lot of time on social platforms) #2. Preference for diverse sources: Consumers value a diverse range of news sources, seeking out multiple perspectives and avoiding echo chambers.  #3. "Interactive and Personalized Content": Personalization and interactivity are crucial for engaging news consumers. Media organizations need to adapt by offering tailored content experiences and opportunities for audience interaction. #4. "Attention Span Challenges": Short attention spans pose a challenge for news consumption. To capture and retain audience attention, news content should be concise, engaging, and easily digestible! https://lnkd.in/dX5fWav2