Meghan Jackson Glickman’s Post

Change is inevitable – and it can even be scary. But how you communicate it makes all the difference. 🦋 Much like a butterfly's metamorphosis, a solid change communication strategy requires preparation, planning, and continuity. On the blog, Caster Senior Account Executive Lexie Gardiner shares how working with a PR agency can help businesses achieve a smooth transformation. #changecommunication #PRagency #businesstransformation #publicrelations #PR #communication

Members of the Forbes Communications Council share important lessons communicators can learn from seemingly unrelated industries, and explain why adopting these principles is a big key to success in the communications field: https://ed.gr/d29rf #communications #PR

On the blog today, Abena Koomson shares her insight on every organization needs to have a master key messages document. "'Key message’ is one of those phrases that PR professionals are extremely familiar with. They hear it a lot, they understand its importance, and they allocate a lot of time to crafting clear and concise (or should I say FLAWLESS) key messages for their clients. This, however, may not hold the same sentiment amongst people outside of PR.” Read the full article on the PR & Lattes blog: https://lnkd.in/eCVQTnVa #PRAndLattes #NewBlog #BlogPost #KeyMessages #PR #PublicRelations #CorporateCommunication #Communication

A new study just dropped a few days ago, and it's all about how the world of PR and corporate communications is evolving in the workplace. 📑 Here's what caught my eye: there's a growing trend of these roles moving into the C-suite. 🏢 It makes total sense — in our fast-paced world where swift responses are sometimes crucial, communication becomes more important than ever. Just curious… at what level is PR/communications located in your organization? C-suite? Or other? https://lnkd.in/g2FirAjN #communications #pr #corporatecommunications #PR CSuite

How Can Internal Communications Be Managed During Major Organizational Changes? - https://lnkd.in/gJ_h57hG #PR #PublicRelations #PRThrive Article via Featured, an expert insights platform

Interesting read about internal communications teams. I especially thought it was enlightening that it said bringing in an external marketing team/contractor helps illuminate all the things the internal team is already doing well. In other words, it takes an outside audit to realize their value. The fear of elimination is real when people don’t understand what you do. Because isn’t everyone a communicator? #Validation

Modern Public Relations and Communications means going direct. Here's why. The old PR strategy of relying on third parties with conflicting interests is outdated. Mainstream media, agencies, and distribution credibility have significantly declined. Most of the world is now directly accessible via social media or email. There's no longer a need to go through traditional gatekeepers of information and reputation. Communication norms have not kept pace with this change. Old habits remain entrenched: prioritizing traditional media over social media, chasing clicks instead of building communities and avoiding risks by recycling old tactics. “Corporate communications” has become an oxymoron, as nothing meaningful can be conveyed by a faceless committee. Press releases often sound like they were crafted by an AI robot or worse, middle managers, which they are. Their primary purpose seems to be avoiding controversy and protecting the future job prospects of those managers. The resulting stories are bland and generic, with passion diluted to nothing. Traditional communication methods are now anachronistic at best and, at worst, a waste of time and resources. Going direct means crafting and telling your story without being dependent on intermediaries. Build your own platform, build your own audience, and build your own narrative.

Strategic communication is getting the message out effectively. The measure of our efforts is stakeholder engagement that resonates.

Great insight here, and something that I’ve been thinking a lot about over the last couple of years since I’ve been at my first truly strategic position. Corporate Communication is so much more than simply PR. Identifying vital stakeholders and developing strategies and tactics to reach, engage, and inform them is critical to growing and maintaining a brand identity. And this is especially true in informing internal stakeholders, which - in my experience, anyway - tends to be an overlooked audience. A good leader is nothing without a professional communicator who understands their vision and can break it down and disseminate it effectively to those who need it.