Caster Communications’ Post

Check out this beautiful blog post from the talented Lexie Gardiner on communicating change in your organization effectively. Happy reading!

Members of the Forbes Communications Council share important lessons communicators can learn from seemingly unrelated industries, and explain why adopting these principles is a big key to success in the communications field: https://ed.gr/d29rf #communications #PR

When it comes to any long-term projects, businesses should ensure communication plays a central role in managing reputations, maintaining relationships and achieving collective goals. Our non-executive director, Ed Monaghan, talks about the importance of using #communications to drive success in today's Perceptive blog 👇 https://lnkd.in/gwQ3_Y8D #PR #Communications #Business

On the blog today, Abena Koomson shares her insight on every organization needs to have a master key messages document. "'Key message’ is one of those phrases that PR professionals are extremely familiar with. They hear it a lot, they understand its importance, and they allocate a lot of time to crafting clear and concise (or should I say FLAWLESS) key messages for their clients. This, however, may not hold the same sentiment amongst people outside of PR.” Read the full article on the PR & Lattes blog: https://lnkd.in/eCVQTnVa #PRAndLattes #NewBlog #BlogPost #KeyMessages #PR #PublicRelations #CorporateCommunication #Communication

A new study just dropped a few days ago, and it's all about how the world of PR and corporate communications is evolving in the workplace. 📑 Here's what caught my eye: there's a growing trend of these roles moving into the C-suite. 🏢 It makes total sense — in our fast-paced world where swift responses are sometimes crucial, communication becomes more important than ever. Just curious… at what level is PR/communications located in your organization? C-suite? Or other? https://lnkd.in/g2FirAjN #communications #pr #corporatecommunications #PR CSuite

Interesting read about internal communications teams. I especially thought it was enlightening that it said bringing in an external marketing team/contractor helps illuminate all the things the internal team is already doing well. In other words, it takes an outside audit to realize their value. The fear of elimination is real when people don’t understand what you do. Because isn’t everyone a communicator? #Validation

How Can Internal Communications Be Managed During Major Organizational Changes? - https://lnkd.in/gJ_h57hG #PR #PublicRelations #PRThrive Article via Featured, an expert insights platform

Despite my unwavering belief in the superhero capabilities of Corporate Comms professionals, even the most adept communicators cannot single-handedly manage every aspect of communications within a company. While I truly admire Corporate Communications professionals for their superhero-like abilities, it's important to recognize that communication roles are sometimes undervalued, seen merely as supporting functions without fully realizing their strategic significance within a company. Hopefully, awareness regarding the vital role of communication professions continues to grow.

Effective communication is not just about delivering a message; it's about creating a connection. As a Communications Specialist, I’ve learned that understanding the audience’s needs and crafting tailored messages that resonate with them is the cornerstone of successful communication. Whether it’s internal communications or public relations, the goal remains the same: to inform, engage, and inspire action. In today’s fast-paced world, the ability to convey clear and compelling messages is what sets brands apart. #Communications #PublicRelations #AudienceEngagement #StrategicMessaging