Watauga Group is thrilled to announce the release of Surveying the Outdoors: The 2024 Customer Growth Report.
In this comprehensive study, we dive deep into the attitudes and motivations of today's outdoor customers and the consumers most interested in becoming a first-time participant. Featuring insights from over 1,500 survey respondents, the report uncovers valuable insights to drive sales growth for outdoor brands in 2024 and beyond.
Key highlights of the report include:
Identifying Consumer Mindsets: Our report identifies four distinct mindsets among outdoor participants, offering valuable starting points for brands in the outdoor industry.
Insights into New and Returning Participants: By applying three audience lenses to the data, we uncover essential insights and actionable strategies to drive sales growth among both new and repeat customers.
Strategic Marketing Guidance: Beyond insights, our report provides actionable marketing and advertising strategies tailored for outdoor brands, empowering them to attract new customers and drive repeat purchases in 2024.
Our report offers unparalleled insights into the ever-evolving landscape of outdoor recreation with survey respondents selected on their participation or desire to start one or more outdoor activity including:
- RV Camping
- Mountain Biking
- Snow Skiing or Snow Boarding
- Scuba Diving or Snorkeling
- Mountain Biking or Cycling
- Rock Climbing or Bouldering
- Hiking or Walking for Fitness
- Kayaking or Canoeing
- Hunting or Trap/Skeet Shooting
- Surfing, Windsurfing, or Paddle Boarding
- Wildlife Viewing
- Pickleball
- Running, Jogging, or Trail Running
- Backpacking or Tent Camping
- Fishing
- Boating, Waterskiing, or Wake Boarding
Ready to unlock new opportunities and maximize customer growth in 2024? Download the full report and access an interactive visualization of the research data at the link below.
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#OutdoorIndustry #ConsumerInsights #MarketingStrategy #CustomerGrowth
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