Losing a Star in the sky, but still part of the Team
Sometimes, when we look up at the night sky, we might think we’ve lost a Star. But more often than not, it's just found a new place to shine.
The same can be said in the world of aviation and it just got a bit smaller and more connected. Now, you can travel from the southernmost commercial airport in the world, Ushuaia, to the northernmost, Svalbard, all under the same alliance.
SAS - Scandinavian Airlines has always been ahead of its time. Back in the days, while many countries saw airlines as extensions of their sovereignty and were wasting money, three Scandinavian countries—Denmark, Norway, and Sweden—collaborated to create a system that has thrived for decades.
Even before the era of airline alliances, #SAS was a pioneer: it joined Austrian Airlines and #Swissair to form the European Quality Alliance, featuring joint sales offices and common check-in counters. SAS was also involved in the ambitious "Alcazar" project, which aimed to form a single Central European airline that would have included KLM Royal Dutch Airlines as well.
On May 14, 1997, SAS was a founding member of the world's first global airline alliance, Star Alliance, alongside Air Canada, Lufthansa, Thai Airways International, and United Airlines. This move set a precedent for the aviation industry and changed how airlines cooperated worldwide.
Now, the aviation landscape is shifting once again. SkyTeam, another major global alliance, finds itself in a precarious position after losing China Southern Airlines, suspending Aeroflot - Russian Airlines, and soon saying goodbye to ITA Airways (which is moving to Star) and #CSA, which will disappear altogether. In this challenging context, SAS’s alliance switch is a significant development.
According to the latest flights analysis from OAG, SAS is currently Star Alliance’s ninth-largest airline. At SkyTeam, SAS is set to become its sixth-largest carrier globally, accounting for about 5% of the alliance's flights. That's more than double its share in Star just overnight.
SAS’s move is a reminder that change, while sometimes unsettling, is a constant in the aviation industry. As of today, SAS's Star is just shining in a new Sky, ready to continue connecting the world in new ways.
#airlinealliances #airlines #scandinavia #oneworld #airtransport
Photographer
3mo🥂🥂