Creating extraordinary activations and igniting brand growth | Co-founder & MD because ANZ
🎨 Are you able to review creative constructively? What happens when what you see isn't right? We're deep into the shaping of multiple creative proposals as we race towards year end. We recently had a creative review for a new client team we are working with, and honestly we did not nail it. My palms were pretty sweaty throughout the meet and I could feel that things were not landing. Not nailing it first time isn't uncommon, but it doesn't feel great. Sometimes things don't go quite to plan. We looked at where we'd gone wrong, asked ourselves if it was a process issue.....or perhaps sometimes its just having a bad day! Things can go wonky donkey. We are human after all. Which you have to take it on the chin. To be fair, it was a tissue session, so it was a great chance to course correct. What happened post this session is what impressed me about the client... 💡 They fed back specifically about where and how we were off brief. 💡 They took the time to take us through their expectations and other examples of 'best in class' for their company (a great sense check as its our first time working together). 💡 The above was captured succinctly in writing. 💡 All of this was presented back in an upbeat, positive, encouraging tone. The above is pretty simple stuff really, but on reflection we receive a lot of very vague feedback, that sometimes has no relation to the original brief (needs change, thats ok, but its key to acknowledge it!). When things go off plan, its often when you learn a lot about how you're going to work together, and although tough at the time, it can sometimes strengthen the relationship. The good news? We NAILED the second response. #creativeagency #brandactivation #agencylife #feedback
Its never easy getting feedback that you haven't landed it, but as you say what you both do post the first review, is key to course correcting and can strengthen the relationship!