Merlien Institute’s Post

🚀 Wondered how can a consumer brand improve marketing ROI? How does its current ROI stack up against industry benchmarks? What are the key opportunities and challenges for brands specifically in the APAC region? Good news, these are just some of the questions which our new Whitepaper ‘Winning marketing strategies for consumer brands: Benchmarking metrics that matter’ is exploring 📊 Priming some insights from the report: The market for consumer goods in Asia Pacific is rapidly evolving, driven by emerging trends such as aggravated price sensitivity or boosted interest in sustainable products. Parallel to these shifts, the region is facing growing digitization, with consumers spending larger amount of time on digital platforms. Embedded in the broader paradigm of omnichannel engagement, media digitization is completely reshaping the marketing landscape. The question for many marketers is how to keep pace with all these changes and leverage meaningful digital assets to create outstanding consumer experiences. 💡 Time to download to uncover: > Benchmarks for ROI and marketing spend > Regional insights for North Asia, ANZ, and SEA > Strategies and consumer trends in the region 👉 https://lnkd.in/ezkBTB6R #EkimetricsAPAC #MarketingStrategy #MarketingTrends #MMM #ConsumerGoods Big kudos to all the team that contributed to this publication: Sophie Desroseaux Zoe Cheng Yishan Feng William J. Ferrell II Ryan Hyong Uk Kim Marco Seto Jack Chow

Global Focus Group Day, celebrated on July 9, honors the contributions of focus groups in market research. Originating in the mid-20th century, these groups provided companies with valuable consumer insights, shaping product development and marketing strategies worldwide. #FocusGroupDay #GlobalFocusGroupDay

Are you wondering how to measure the true impact of your marketing efforts? 💡 The rapidly changing APAC market presents both opportunities and challenges. How can you ensure your brand stays ahead? How can you leverage these changes to your advantage?   📈 The Answer Lies in Data 📊 Ekimetrics' latest APAC white paper, "Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter," offers a comprehensive guide to navigating the digital revolution. Download now to uncover: 💠 Benchmarks for ROI and marketing spend 💠 Regional insights for North Asia, ANZ, and SEA 💠 Strategies and consumer trends in the region   Check out actionable insights and strategies to future-proof your consumer brand 👉 https://lnkd.in/ezkBTB6R #EkimetricsAPAC #MarketingStrategy #MarketingTrends #MMM #ConsumerGoods

Very excited to share that our latest Whitepaper, 'Winning marketing strategies for consumer brands: Benchmarking metrics that matter' 📊 Here's a sneak peek at the findings: The APAC consumer goods market is swiftly evolving, influenced by trends like price sensitivity and sustainability. Concurrently, digital transformation is escalating, with consumers increasingly present on digital platforms. Amidst omnichannel dynamics, media digitization is reshaping marketing strategies. The key question remains - how can marketers adapt and utilize digital assets effectively for unparalleled consumer experiences? 💡 Time to download for the latest insights: -ROI and marketing spend benchmarks -Insights on North Asia, ANZ, and SEA -Regional strategies and consumer trends 👉 https://lnkd.in/ezkBTB6R #EkimetricsAPAC #MarketingStrategy #MarketingTrends #MMM #ConsumerGoods Zoe Cheng, Yishan Feng, Ryan Hyong Uk Kim, Marco Seto, Jack Chow, Olivier Kuziner

For the Chinese companies that want to go exploring or have started operation in other APAC market(s), marketing is usually one of the most important but on the other hand the most struggling parts. Our latest whitepaper 'Winning marketing strategies for consumer brands: Benchmarking metrics that matter' may give you some useful insights and tips in APAC markets (North Asia, Australia & New Zealand and SEA). 👇 More details as below!!!

Sustainability is one of the 5 aspects to consider for brands and marketing: "Aligning with consumer demand for responsible consumption will enhance brand's reputation."

How are brands adapting to the shifting landscape of consumer behavior? At naawa , we understand the challenges brands face in staying competitive and relevant. Therefore, we will share insights on how #MarketingMixModeling (MMM) can assist brands in navigating this evolving market with confidence and strategic decision-making. Practical examples will demonstrate how brands can be agile and flexible in their strategies. By making a thoughtful digital commitment, brands can significantly enhance their marketing plans. #MarketingStrategy #DigitalTransformation #ConsumerBehavior #BrandGrowth

Importance of Market Research & Consumer Insights for the Evolving Brands in the New Digital Era!!   While working in the Market Research domain for the past one year. I got to know the importance of research where it plays a crucial role for industries & Brands to identify and understand their target audience and improve their products and services, to stay competitive in the market. By conducting thorough market research companies can gather valuable insights into consumer preferences, behaviours, and needs, by enabling them to tailor their offerings to better meet customer demands and expectations. This not only helps businesses attract and retain customers but also enhances their overall competitiveness and profitability in the long run game.   Let me know your thoughts on this !!

🌏 Navigate APAC Consumer Goods landscape with confidence 📊   Uncover the recipe that drives success in APAC with Ekimetrics' latest whitepaper, "Winning Marketing Strategies for Consumer Brands: Benchmarking Metrics That Matter." Swipe to explore insights on navigating regional opportunities and challenges.   🔑 Whether your company is already established in Asia or you are planning to enter the market, explore insights from our research and benchmark to inspire your marketing strategy. Download our white paper now 👉 https://lnkd.in/ezkBTB6R   Olivier Kuziner | Zoe Cheng | William J. Ferrell II | Ryan Hyong Uk Kim | Yishan Feng | Marco Seto | Jack Chow #MMM #ConsumerGoods #MarketingTrends #APAC