Merlot Marketing, Inc.’s Post

🚀 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗣𝗲𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 🐾 In the latest issue of 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘗𝘦𝘵𝘧𝘰𝘰𝘥 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, I dive into ADM's innovations reshaping pet health & wellness. From innovative 𝗽𝗼𝘀𝘁𝗯𝗶𝗼𝘁𝗶𝗰𝘀 to 𝗽𝗲𝘁 𝘀𝘂𝗽𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝘀 and 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗹𝗲𝗻𝗱𝘀. 👉 Find out more by reading the full article here: https://lnkd.in/e3WuUDGx

Pet food, but make it RAWesome 🔥 We recently partnered with the original raw pet food innovators, Nutriment, to create a systematic design approach and vibrant off pack world that cements its place as a leader within the category. Honestly one of the slickest case studies I ever did see, it's not one to be missed. Go check it out 👇 #petfood #brandrefresh #packagingdesign #robotfooddesign

Experts with Packaged Facts will cover emerging innovations, notable trends, and pet owner behaviors and data from its latest pet owner survey in an upcoming webinar on March 13 at 2 p.m. Eastern. "The pet market is a dynamic sector that faced notable economic challenges and consumer shifts in the past year," said Shannon Brown, pet brand manager at Packaged Facts Pet and one of three experts to present the webinar. "It's time to take a deep breath and see where things stand." Learn more about the webinar and how to register: https://ow.ly/QNn550QMV6q #petfood #petfoodindustry #webinar

A sold-out #GlobalPetExpo attracted more than 1,100 companies, including 300 first-time exhibitors, and thousands of retailers and buyers to peruse more than 1,000 new products recently launched in the pet care space. A myriad of trends were seen across the show floor, with several particularly influencing pet nutrition innovations. Read more about the top #petfood trends we saw at this year's trade show: https://ow.ly/UPRK50R6TkZ #petfood #petfoodindustry

The best part of #superzoo is meeting with different brands to hear what's new. Check out this video to hear some of the reasons #petfood and treat processors love SUPERZOO! And thanks to all the people who took the time to share their insights Phillip Bramel, Dave McLain, Jane Handlen, Katie McCarron, Phoebe Cooper, Lindsey Wendt, Wendy Wen, Eric Emmenegger and Oyin Enoch.

Are you interested in learning more about all the trends affecting the pet food market in 2024? Register for our free webinar, "Exploring 2024 global consumer trends in the pet food market," at 10 AM Central on March 13. I, alongside Claire Obertin of Cleveland Research Company, will be discussing market challenges and opportunities, consumer trends, and how the industry thinks the rest of 2024 is going to play out. #webinar #petfoodtrends #markettrends REGISTER HERE:

TELL ME AND I FORGET, TEACH ME AND I WILL REMEMBER, INVOLVE ME AND I LEARN. This week we rolled out our Lakes Collection Kahoot! training programme for all of our team members. A course designed to give our staff a complete overview of dog food nutrition, providing practical resources that help them better understand our ranges, in order to support customers to find a product best suited to their 4 legged friend. The comprehensive training covers all aspects such as the key components of dog food as well as how different types of pet food are made, enabling the team to properly inform our customers of their choices and support them to interpret a pet food label. We also present the Lakes Collection itself, sharing the brand’s story and the journey of its development. Each product is explored in detail, so staff can confidently recommend the best option for each type of customer, specifically tailoring to their needs. A fun, interactive quiz reinforces these learnings, ensuring the information is cemented and retained. Additionally, there are user friendly resources including such a cost-per-day breakdown, body condition scores, and related articles to further bolster their understanding. Staff are able to access this information on their shop devices, allowing them to quickly reference the key benefits of our ranges during customer interactions. Created by our in house specialist Scarlett Betts, then trialed and tested by our store management representatives, it has now been rolled out to our entire team members giving them an opportunity to develop their skills whilst building key knowledge to aid our customers to find exactly the right product for them and their pet. Our nature for your nurture, since 1911. WCF Ltd WCF Pet & Equestrian #petfood #petindustry #petretailer #teamtraining #staffdevelopment

𝐓𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐒𝐭𝐚𝐭𝐞𝐬 𝐏𝐞𝐭 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐢𝐳𝐞 𝐢𝐬 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐚𝐭 𝐔𝐒𝐃 75.82 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 2024, 𝐚𝐧𝐝 𝐢𝐬 𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐔𝐒𝐃 158.54 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 2033, 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐚𝐭 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 8.68% 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐩𝐞𝐫𝐢𝐨𝐝 (2024-2033). In the country, the share of cats as pets increased by 10.8% between 2017 and 2022 due to a rise in pet humanization and because cats require less area to live than dogs. For instance, in the USA, 26% of households owned a cat as a pet in 2020, which increased to 53.5% in 2022. 𝑭𝒐𝒓 𝒇𝒖𝒓𝒕𝒉𝒆𝒓 𝒊𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒂𝒏𝒅 𝒊𝒏-𝒅𝒆𝒑𝒕𝒉 𝒂𝒏𝒂𝒍𝒚𝒔𝒊𝒔, 𝒗𝒊𝒔𝒊𝒕 𝒐𝒖𝒓 𝒔𝒊𝒕𝒆: 🌐 https://lnkd.in/g7RpBpit 𝒂𝒏𝒅 𝒈𝒆𝒕 𝒇𝒓𝒆𝒆 𝒔𝒂𝒎𝒑𝒍𝒆 𝒄𝒐𝒑𝒚 𝒐𝒇 𝒕𝒉𝒊𝒔 𝒓𝒆𝒑𝒐𝒓𝒕. The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Big Heart Pet Brands, Blue Buffalo Company, Ltd. Inc., Champion Petfoods, Diamond Pet Foods, Hill's Pet Nutrition, Mars Petcare, Merrick Pet Care, Inc., Nestlé Purina PetCare Europe, Spectrum Brands, Inc, WellPet.ai Others. #industryresearchreport #FoodandBeverage #FoodIndustry #petfood #PetFoodIngredients #Businessnews

𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐏𝐞𝐭 𝐅𝐨𝐨𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) Vietnam pet food market is projected to exhibit a growth rate (CAGR) of 5.76% during 2024-2032. The increasing pet ownership, growing awareness about pet nutrition, sudden shift towards premiumization, rapid technological advancements and innovations, expansion of retail channels, rising trend of pet humanization, and the implementation of favorable government policies represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gmrMwf79 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐚𝐯𝐯𝐲 𝐏𝐞𝐭 𝐎𝐰𝐧𝐞𝐫𝐬: Social media and online platforms fuel pet care knowledge sharing. Companies leverage this for promotion and brand building, fostering a dynamic market. ● 𝐑𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: International brands entering the market challenge local players, pushing them to innovate and offer higher quality pet food. ● 𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐑𝐞𝐭𝐚𝐢𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: Modern retail and e-commerce offer convenient access to a wider variety of specialized pet food, catering to diverse pet needs and driving market growth. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gc7acUqg #Vietnampetfood #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

🐾 Who’s Leading the Pack in Pet Brand Awareness? 🐾 From premium pet food to innovative pet tech, the pet market in Germany is more dynamic than ever. Our latest DCMN Brand Tracker (June – August 2024) reveals some big players leading the charge: 🏆 Fressnapf Holding SE tops the list with a commanding 77% brand awareness 🔥 zooplus is hot on their heels at 61% 💪 TRIXIE Heimtierbedarf GmbH & Co. KG and Royal Canin are also showing strong performance 🐕🍲 Up-and-coming brands like BARFER’S and Butternut Box | B Corp are carving out a niche, driven by the rising demand for more personalised, fresh food options But there’s more beneath the surface. As fresh pet food and raw feeding (like Barfer’s) continue to rise in popularity, brands are responding to growing consumer demands for health-conscious and tailored nutrition. The pet market is evolving – and the opportunities for brands to grow with it are massive. 🐾 Discover all the insights and how your brand can seize this moment by checking out the full blog post 👉 https://lnkd.in/d7Jyd8ja #PetMarket #BrandAwareness #PetBrands #DCMN #MarketingInsights #GrowthStrategies