Michael Benz’s Post

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Sales, man

I've been having tons of conversations with sales leaders about why deals don't close in the current climate and what gaps exist in their current process. As we all know very well, right now budget is the main detractor on new business flow overall. But that's not a qualified opportunity. Why do we accept a 20-30% win rate on qualified opportunities as good? Why can sales teams book quality meetings, but deals end up slipping quarter to quarter? From my conversations, the vast majority of sales software stacks are heavily tilted towards the prospecting side. Lots of tools (which are typically great and most of the time needed) to help scale outreach, optimize messaging, capture intent, etc. Great for filling pipeline, but the gap in most systems and processes is supporting sellers collaborating with buyers to get deals done on a mutually agreed upon timeline. #sales

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