Michael Eom’s Post

Referral traffic of SaaS should be less about: → Relying solely on paid advertisements to drive traffic → Ignoring the power of word-of-mouth recommendations → Neglecting to optimize landing pages for conversions → Overlooking the importance of building strong relationships with existing customers Referral traffic of SaaS should be more about: → Encouraging satisfied customers to refer your product to others → Implementing referral programs to reward customers for referrals → Using social media platforms to increase your brand awareness → Providing exceptional customer experiences that inspire referrals P.S. ♻️ Repost if you found this helpful.

How to nurture the website visitors or leads in the product marketing funnel? ~ 4.5 𝘮𝘪𝘯𝘴 𝘸𝘢𝘵𝘤𝘩 𝘧𝘰𝘳 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 Whether you call the stages in the product marketing funnel as: [Awareness > Interest > Consideration] or [Problem unaware > Solution unaware > Product unaware], my view suits both perspectives. It was such a nice brainstorming session. Thanks for organizing this Kunal & Chandan :) #ProductMarketingFunnel #B2BSaaS 

Your ads are running and the leads are flowing. So, why aren't you landing more new clients? It's all about your follow-up game. Reaching out to new leads within 15 minutes can increase your chance of converting by up to 80%. And if they're playing hard to get? You need a follow-up sequence that has 7–11 touchpoints across 2–4 weeks. Why? Because between touch points 3 and 5, those high-intent leads often say 'I do'. Aiming for 7-11 means you're not leaving any potential customers on the table. If you are looking to increase your lead conversions with a done-for-you follow-up sequence, get in touch: https://lnkd.in/gWaxEHax #ThreeSixtyDigital

I just learned that 79% of marketing leads never convert into sales. 📉 And this stat is not too far off from what exists in the B2B industry. How do we solve this conversion problem? 🤔 At SellPromo Agency, we believe in The Art of Nurturing: Turning leads into loyal customers. By combining our full-stack marketing expertise with a human-to-human approach, we complement your in-house marketing departments with strategic planning, engaging content, and creative promotions. 📈 Our goal is to drive demand and accelerate growth, ensuring your company succeeds in its transformational journey. #MarketingStrategy #LeadNurturing #BusinessGrowth

Are you maximizing the potential of your mid-funnel marketing efforts? 🔍The mid-funnel, often overlooked, is a critical stage where prospects actively evaluate their options and move closer to conversion. By neglecting this crucial phase, you risk high drop-off rates, poor conversion rates, and misalignment between sales and marketing teams. In this insightful article, we delve into proven tactics to strengthen your mid-funnel strategy, such as leveraging social proof, personalizing the customer experience, creating high-value content, facilitating demos and trials, and implementing customer journey tracking. Discover how to nurture your leads effectively, address their pain points, and guide them seamlessly toward conversion. #digitalmarketing #customerjourney #leadnurturing #conversionoptimization #b2bmarketing Don't miss this opportunity to unlock the full potential of your marketing funnel and drive sustainable business growth. Give it a read and start optimizing your mid-funnel strategy today!😊https://lnkd.in/d3C7zjyi

Subscription growth doesn’t happen by accident—it's built on strategy. This week’s newsletter dives deep into the world of ads and email marketing for subscription businesses with Eric Carlson. Eric is an OG in the subscription space who’s worked with brands like Hunt a Killer and Battlbox, and he shares insights on how to drive real growth From ad strategies that convert to email flows that retain, this one’s full of actionable takeaways. If you're looking to scale, check it out tomorrow and subscribe in the comments!

The 80/20 of B2B SaaS marketing results ⬇️ There are many tactics to try but doing these core things really well is key to growing pipeline. - Your website and positioning - Your owned content and email list - Your ads & paid distribution Focus on getting those areas sharp and find the incremental improvements. Lots more you can do but these are the 80/20 of getting results. Scholarly tip of the hat to Ben Yahalom from True Classic who shared a similar top three for building a consumer DTC brand.

Tired of Burning Money on Leads That Don't Convert? At Shootorder, we're digital marketing experts dedicated to helping you get higher-quality leads at a lower cost per click (CPC). We use our expertise to identify your ideal customer and strategize campaigns that convert easily.   Ready to watch your qualified leads skyrocket? 🚀 Contact us today! #DigitalMarketing #LeadGeneration #HigherQualityLeads #CPC #Shootorder #BusinessGrowth #Leads #Campaigns #PPC #Branding #BrandGrowth #SocialMedia

No, I didn't watch the Super Bowl... but I have watched the ads! 🫣 Super Bowl ads are always a treat of creativity and ingenuity, even for B2B marketers. They help us assess what makes good quality, memorable advertising (and what doesn't - some of the ads left a lot to be desired...) In fact, now that B2Bs occasionally make an appearance in this traditionally B2C medium (CrowdStrike took the plunge this year, and most memorably Gong back in 2021), we can make this assessment more directly. Which reminded me of a recent conversation Steffen Hedebrandt had with Paddle's Andrew Davies. In the conversation, Andrew left us this little nugget that really sets the tone for any analysis of your marketing: “It's such an important thing in marketing that we actually dare and we inspire each other to not just do a copy of what we did before but try to come up with something that makes people say ‘wow’.” With bold, memorable B2B marketing campaigns you can really help stand out from the noise and ensure recall when the time comes. Andrew and Steffen then listed their top 5 'memorable' B2B marketing campaigns (see link in comments), including Paddle's space payment, Intuit Mailchimp's mispronounciation campain and Dreamdata's Times Square billboard. Are there any top 'wow' campaigns that have created a lasting impression with you? #b2bmarketing #creativemarketing #contentmarketing

You know your product is better than your competitors 🏆 Your team knows Your leaders know. But how do you spread the word without coming off as cocky? Enter comparative ads. They're your secret weapon. 💪 With this ad format, you can show off your product's strengths in a fair and equal sense 🔥 B2B tech companies are nailing this strategy for performance marketing And if you want to create comparative ads for your tech product We've just the right resource for you 💡 We've rounded up 25 top-notch examples from B2B tech worth seeing Grab them now by commenting "Comparative Ads" Make sure you are connected with me so I can DM you #b2bmarketing #saasmarketing #performancemarketing #AdCreative