Michael K.’s Post

Discover the Strategic Advantage of #OutOfHome Advertising! Are you fully leveraging the potential of your advertising budget? Out of Home media isn't just an alternative; it's a necessity for modern media plans. In our latest blog, we break down why #OOH is a powerhouse in the advertising world: ➡️ Cost-Effectiveness: Learn how OOH offers some of the most competitive CPMs, making it a smart choice for reaching vast audiences without breaking the bank. ➡️ Enhanced Campaign Performance: Integrating OOH into your media mix can dramatically improve the effectiveness of other channels—boosting TV ad performance by 35% and enhancing digital campaign reach. ➡️ High Recall: With impressive recall rates, OOH ensures that your advertising messages linger longer with your audience, increasing brand retention and impact. Explore the full potential of OOH media and see how it can transform your advertising approach to deliver substantial results. Dive into the details and start optimizing your media strategy now. 🔗 https://okt.to/umJiY3 #AdvertisingInRealLife #MediaPlanning

PSA Move 2.0 delay has hit the OOH industry! Half Dome’s Head of Strategy, Adrian Cosstick, said that while MOVE 1.5 was “a great step” for planning and quantifying the impact of formats across static and DOOH sites, he believes the industry is still yet to get the measurement of DOOH right. “The biggest challenge we face is share of time,” he said. “Digitisation divides a finite audience by more digital panels each year which should be offset by being able to buy more audiences at scale via programmatic out-of-home. Yet, we continue to see digital out-of-home panels underperform in many brands’ ROI models. It’s a measurement problem rather than a channel problem and it needs to be addressed in MOVE 2.0. With the decline of linear TV, out-of-home is in a wonderful position to help brands fill the gap on TV delivery.” #OOH #MOVE2.0 #Media #advertising https://lnkd.in/gUkkdrwU

OOH: Seeing Beyond the Crystal Ball Sapphire Media dives into the future of Out-of-Home advertising with insights from media experts around the world. OOH's Staying Power: It's one of the few mediums thriving in a changing media landscape. Offers massive "broadcast ability," reaching a wide audience. Even during lockdowns, OOH remained a powerful platform for social messaging. The Evolving Audience: Work habits, social activities, and transportation will likely shift. But overall "out-of-home" time may not decrease drastically. We'll need to adapt to new audience patterns and behaviors. Trends in Phases: Short-term "cocooning" phase followed by a gradual return to normalcy. We may have accelerated existing trends, not created entirely new ones. Let's focus on adapting, not panicking, and leverage OOH's power responsibly. The Takeaway? OOH is here to stay, and Sapphire Media is ready to help you navigate the future of Out-of-Home advertising. #OOHadvertising #FutureofMedia #SapphireMedia

In the buzzing world of marketing—filled with social media, podcasts, and AI-generated ads—there's one traditional method that stands the test of time: Out-of-Home Advertising. 🔍 Why OOH? According to a recent survey by the Out of Home Advertising Association of America (OAAA) and Morning Consult: 88% of adults notice OOH ads and nearly 80% are inspired to take action after seeing an OOH ad. Unlike other ad formats that might interrupt, OOH advertising blends seamlessly into the consumer's journey, enhancing their experience and driving engagement. 🚀 Want to make a lasting impression? Incorporate OOH into your marketing strategy and watch your engagement soar with UB Media! #UBMedia #DOOH #OOH

Out-of-home isn’t just for brand awareness — it can also make a real impact on purchase consideration and intent. Around 42% of consumers say OOH ads influence their decisions while shopping in-person. adPlanet’s digital OOH network allows advertisers to reach these purchase-ready consumers in the retail venues they shop at everyday. Learn more about reaching your audience with adPlanet: https://loom.ly/7_EnfYw #DOOH #retailmedia #programmatic #advertising #shoppermarketing #digitaladvertising #adPlanet

38% of programmatic OOH inventory goes unsold. Are you missing out on potential revenue? Our comprehensive guide reveals the strategies media owners need to harness the power of programmatic while protecting their bottom line. Don't leave money on the table -> https://lnkd.in/e-J_FXMb #dooh #OOH #programmatic #oohadvertising

Harnessing Weather-Triggered Campaigns for OOH Success! Unlock the potential of weather-triggered campaigns for your OOH business with these key insights: *Connect with Audiences: Makes campaigns more relatable and engaging. *Real-Time Integration: Integrate live weather data with your OOH inventory to deliver dynamic content that matches current conditions. *Successful Examples: McDonald’s in the Philippines achieved nearly 1M impressions in 10 days with weather-triggered campaigns, proving this approach's effectiveness. *Evaluate Your Inventory: Ensure your digital screens can support real-time updates to maximize the impact of weather-triggered ads. *Flexibility and Control: Use a robust CMS to create, schedule, and customize weather-based ads, keeping your messaging timely and relevant. Embrace the future of OOH advertising with LMX and weather-triggered campaigns! Learn more >>>> https://zurl.co/HW6w #OOH #Advertising #WeatherTriggered #LMX

Over 1400 Drovo Taxis Are Now on Route Research Ltd. with UK Wide availability– We’re En Route With Our Growth 🚕 Route provides audience estimates for out of home advertising across the UK, and we are proud to say that we now feature on it! Being on Route brings several benefits to our clients.   1️⃣ Advertisers being able to use it to access insightful accurate data on our taxi campaigns   2️⃣ OOH Specialists, Advertisers and Media Agencies being able to use Route’s insights as a planning tool   3️⃣ More and more data-driven insights being shared on how taxi advertising complements other Out-of-Home advertising formats #programmatic #pdooh #outofhomemedia #taxiadvertising #oohadvertising #DOOH #OOH #digitaloutofhome #oohmedia #doohadvertising

The potential for creativity in advertising seems boundless, yet out of home (OOH) often finds itself overshadowed by other media channels in campaign planning. OOH has the potential to deliver more reach than other major media channels but despite this, it is unexplored terrain for many advertisers. OOH advertising presents a remarkable opportunity for brands to connect with their target audience in a dynamic and impactful manner. And contrary to the perception as a declining medium, digital OOH advertising is experiencing growth and remains a powerful channel to reach consumers. Read the key findings - https://lnkd.in/dAvXXPhz #advertising #branding #billboardadvertising #marketing

In digital media, an ongoing key challenge is excessive frequency, which can result in ad fatigue and damage consumers’ perception of brands. However, the opposite is true for OOH. In fact, it's OOH's superpower. In his OAAA piece, our CMO Dan Levi reveals how frequency of exposure in OOH drives measurable performance for brands, with compelling data to back this up. Read the full article: https://lnkd.in/ewsWPzCr #OOH #Advertising #Media