Middle of Six’s Post

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

LAST CHANCE TO REGISTER FOR TOMORROW'S VIRTUAL EVENT! 🚀 Ready to take your PR strategy to the next level? Join us for The Art of Marketing: Engaging Boundary Partners in PR Planning. Boundary partners are the game-changers just beyond your inner circle – individuals and organizations deeply invested in your success. By teaming up with them, you can turbocharge your communications game. Here's what's in store: 💬 Collaborative Powerhouse: Unveil how boundary partners can skyrocket your PR reach and impact. 🎯 Value Champions: Master the art of spotting partners who offer the most value and tapping into their expertise. 🤝 The Art of the Ask: Learn the secrets to securing partner support for your PR goals. 📈 Win-Win Strategies: Craft project-based plans that spell PR triumphs for both you and your partners. This event caters to everyone: seasoned PR pros eager to refine their strategy and newcomers looking to gain a formidable edge. Don't miss out! 🌟 https://buff.ly/4c6Ad2j

The start of a new year provides an ideal opportunity to  initiate a reset on your company and its brand. Take advantage of this time to reposition your PR strategies, plans and collateral to set your business and team up for a year of success. Swipe to see Briana Carlesimo, senior account manager, share her top five Pierce Pointers for conducting a PR refresh. To dig deeper and learn more about each of these helpful tips, check out our blog: https://lnkd.in/ehH6pa8J

We believe in the power of strategic communications to elevate your impact and create lasting change! 👏 ➡️ That’s why we offer HOLISTIC and TAILORED services. Truth is, every organization has a distinct voice and unique goals. We take the time to understand your specific needs and craft tailored communications strategies that will resonate with your audience. Learn more about our strategic services here: https://lnkd.in/gfehA9zV

In PR, it's crucial to move beyond generic media coverage and focus on tailored strategies aligned with client goals 🎯 Theodora Jean of Coldwater Communications highlights the pitfall of seeking coverage for its own sake, emphasizing the importance of understanding what clients want to achieve. By identifying specific objectives—whether it's increasing brand awareness, driving sales, influencing policy, or attracting talent—PR professionals can craft targeted approaches for greater impact. Discover more in our latest blog post: https://lnkd.in/gGUFQUvz

PR, Comms and Marketing friends 💫 Don't forget to sign-up to our webinar this coming Wednesday with our PR pros Sofia Thorngren and Adam K. on "Creating Stories That the Media Wants to Share"✍🏻. Sign up below👇🏼 #Mynewsdesk #PR #storytelling

Loved speaking at the PRWeek UK #pr360 conference today about all things measurement, insights and evaluation alongside the brilliant Clare Stafford. We spoke about best practice for measuring PR impact and proving its value back to the business. My top tips are: 1) Don't do PR for the sake of PR: Everything we do in PR should directly support brand goals. We want to create meaningful behaviour change with PR that supports brand efforts and in turn meets business objectives. Your PR measurement framework should be specifically tailored to support these goals. 2) Think about impact: Reach and volume are not good indicators of good PR. Reporting should look at quality measures such as key message penetration, sentiment and prominence as well as business impact measures like website traffic and sales. 3) Take stakeholders on the measurement journey with you: Make sure the relevant stakeholders understand what each measurement means, why it's important and how it supports your overall brand goals. If they understand it, they can better see the value of your work. Most importantly I survived my first time speaking at a conference... and even enjoyed it! 💁♀️ 💁♀️

Despite recent challenges, the network communications market shows signs of growth. So how can PR and comms strategies help Network Communications Service Providers (NCSPs) capitalize on these opportunities?🤔 Engage PR has unveiled a service document detailing how our specialized PR strategies can help NCSPs influence customers through the media outlets that shape their buying decisions. If we’ve piqued your interest, feel free to contact us for a complimentary consultation tailored to your PR needs. 🤝 🔗Visit our home page to read the full document or check out our latest blog showcasing key insights from the document: https://bit.ly/4btAxYm