Nicola Green’s Post

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

Let's talk about the value of PR recognition + awards for your brand! Awards enhance your brand's visibility, attract top talent, and build trust with stakeholders and customers. These recognitions set you apart from the competition and boost your credibility 🌟 Let us source these opportunities for you 👉 contact us today to elevate your brand with the power of PR. #brandvisibility

In PR, it's crucial to move beyond generic media coverage and focus on tailored strategies aligned with client goals 🎯 Theodora Jean of Coldwater Communications highlights the pitfall of seeking coverage for its own sake, emphasizing the importance of understanding what clients want to achieve. By identifying specific objectives—whether it's increasing brand awareness, driving sales, influencing policy, or attracting talent—PR professionals can craft targeted approaches for greater impact. Discover more in our latest blog post: https://lnkd.in/gGUFQUvz

Exciting news! Have been asked judge the prestigious PRWeek awards this year. Truly honoured to have been approached for this and to be considered amongst some of the people I admire most in the industry. There have been some amazing campaigns this year and I can't wait to learn more about the work and thinking behind the scenes in making these happen. As a judge - I'll be looking for the things as we all as communications professionals deal with (comment below if you can relate!) - How you keep coverage momentum during quiet times  - How you max your budget (no matter how big or small it is)  - How you link your measurement to ROI  - How you created impact and overcame challenges #PRweekawards 

If you’re giving a talk or speaking on a panel at RSA, your PR team will pitch the topic and invite reporters to attend. Even if it doesn’t result in coverage, it puts you on their radar and gives you credibility as an expert. Next time they cover that subject and need a quote, they’ll know who to come to. Wanna grab a coffee at RSA to see how else to boost brand awareness? Give us a holler: https://buff.ly/3JDAhcT

Biggest PR time wasters (and what to do instead): ❌ Doing a press release on everything ✅ Hooking into a larger, more timely trend at play ❌ Creating timeliness that doesn’t exist  ✅ Focusing on moments that matter ❌ Pitching anyone and everyone ✅ Targeting your top tiers and most focused trade reporters ❌ Wasting company budget on awards nobody has heard of ✅ Only pursuing the few that matter ❌ Following up with reporters without adding value ✅ Giving them a little more to work with You don’t have to boil the ocean. Stay focused on what matters and you’ll drive more meaningful results. Created by Lizzy Harris

Yesterday, our President & a firm Partner, Julie Phillips, shared her expertise with PRSA California Capital Chapter and California Association of Public Information Officials (CAPIO), as she highlighted the power of trusted messengers in reaching diverse audiences through unique channels! Here are three key takeaways: ✍️ Invest in the development of strategic messages because those are the foundation of a strong program. 👩🏻🏫 Use trusted brand, issue and organization ambassadors that will resonate with your key audiences. 🧩 Maximize a cross mix of channels to amplify your distribution and create greater impact.

Loved speaking at the PRWeek UK #pr360 conference today about all things measurement, insights and evaluation alongside the brilliant Clare Stafford. We spoke about best practice for measuring PR impact and proving its value back to the business. My top tips are: 1) Don't do PR for the sake of PR: Everything we do in PR should directly support brand goals. We want to create meaningful behaviour change with PR that supports brand efforts and in turn meets business objectives. Your PR measurement framework should be specifically tailored to support these goals. 2) Think about impact: Reach and volume are not good indicators of good PR. Reporting should look at quality measures such as key message penetration, sentiment and prominence as well as business impact measures like website traffic and sales. 3) Take stakeholders on the measurement journey with you: Make sure the relevant stakeholders understand what each measurement means, why it's important and how it supports your overall brand goals. If they understand it, they can better see the value of your work. Most importantly I survived my first time speaking at a conference... and even enjoyed it! 💁♀️ 💁♀️

Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership

The start of a new year provides an ideal opportunity to  initiate a reset on your company and its brand. Take advantage of this time to reposition your PR strategies, plans and collateral to set your business and team up for a year of success. Swipe to see Briana Carlesimo, senior account manager, share her top five Pierce Pointers for conducting a PR refresh. To dig deeper and learn more about each of these helpful tips, check out our blog: https://lnkd.in/ehH6pa8J