MiQ’s Post

CoinDCX has entrusted its comprehensive digital brand and performance marketing mandate to PivotRoots, an integrated digital agency and now a part of Havas Media Network India. This win follows a multi-agency pitch and will be managed by PivotRoots' Mumbai office. #advertising #marketing #marketingmandate https://lnkd.in/g4wTkiEy

𝗜𝗻𝗱𝗶𝗮𝗻 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗼𝗶𝘀𝗲𝗱 𝗧𝗼 𝗛𝗶𝘁 𝗥𝘀 𝟭.𝟮 𝗧𝗿𝗶𝗹𝗹𝗶𝗼𝗻 𝗜𝗻 𝟮𝟬𝟮𝟰, 𝗗𝗿𝗶𝘃𝗲𝗻 𝗕𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝗼𝗼𝗺: 𝗠𝗔𝗚𝗡𝗔 The Indian advertising industry is set to reach Rs 1.2 trillion in 2024, fueled by the rapid growth of digital media, according to IPG Mediabrands’ MAGNA Global Advertising Forecast (IMF) 2024. In 2024, total advertising revenue from ₹1.1 trillion ($13.1 billion) will touch ₹1.2 trillion ($14.6 billion). Read More: https://lnkd.in/g6Yq4Dge hema malik #MarketingMind #DigitalMedia #AdvertisingIndustry

Dentsu India’s Media Practice adds 80 brands, achieved 10% growth in 2024, and targets double-digit growth in 2025. More here: https://bit.ly/3WtivQC Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #marketing | #strategy | #dentsu | #dentsuindia | #growth | #agency | #business | Harsha Razdan | Anita Kotwani

dentsu Media Practice Eyeing Double Digit Growth In 2025; Added 80 Brands In 2024: Anita Kotwani Read More: https://lnkd.in/gFzBbUq3 Harsha Razdan #MarketingMind #Dentsu #Growth

dentsu's Q1 2024 results show a 3.7% decline in organic growth, reflecting past client losses in India. More here: https://lnkd.in/d-JyPbey #advertising | #markeitng | #campaign | #dentsu | #business | #dentsuindia | #adindustry

Interpublic Group (IPG) has reported organic revenue growth (excluding billable expenses) of 1.7% in the second quarter of 2024, with total revenue (including billable expenses) of $2.71 billion, up from $2.67 billion in the same period last year. The group, which owns agencies including McCann, MullenLowe Global, FCB Global and IPG Mediabrands, recorded a y-o-y net income of $214.5 million, down 19.2% from $265.5 million in Q2 2023. In its previous results, IPG reported a 12% fall in net profit for Q1 but an increase in organic revenue of 1.3%. #IPG #FCB #McCann #advertising #adagency #advertisers

🚀 Stay at the Forefront of Adtech! 🌍🎥 Catch Adtech Today’s Weekly News Roundup—your essential guide to game-changing partnerships, major leadership shifts, and the hottest trends shaping the global advertising industry. Stay informed, gain critical insights, and lead with confidence in the ever-evolving digital world. Watch now to stay ahead in the adtech revolution! Video Presenter: Falakzeb Khan Rana Barua | Dheeraj Sinha | Dr. Bhaskar Das | Punitha Arumugam | Mitrajit Bhattacharya | The Advertising Club | Havas | FCB Group India | Vishnu Kanth Gokul B J | THE LEAPFROG NETWORK | Publicis Groupe | LeSHOP | Publicis Groupe UK | Rawan Hussein | Platformance.io | Buzzlab | Sushant Sadamate | Sindhu Biswal | Waseem Afzal | dentsu X | LG Electronics | Jose Leon | Anita Kotwani | Johnny Jae Hyung Jun | Glance | Vasuta Agarwal | InMobi Advertising #Advertising #GlobalNews #VideoNews #AdtechUpdates #Marketing #Media #WeeklyNews #AdtechToday

Vikram Chande has joined ZEE5 as the National Sales Head - Digital, bringing over decades of experience in digital media, programmatic advertising, and performance marketing. He is set to drive ZEE5’s digital sales strategy, focusing on enhancing the platform’s digital media capabilities and delivering innovative solutions to meet market demands. Vikram’s expertise spans across digital transformation, emerging technologies, and consumer-driven strategies. His leadership will be crucial in spearheading initiatives that position ZEE5 at the forefront of digital media trends. Prior to joining ZEE5, Vikram served as the General Manager & Sales Lead for Samsung Ads in India, where he played a pivotal role in establishing the connected TV practice and engaging over 300 advertisers and partners. His leadership at Samsung Ads led to remarkable revenue growth, with a significant impact on the India ads business. Vikram has also held key positions at Adobe, GroupM, and dentsu international, where he was instrumental in driving programmatic media strategies, launching innovative ad tech products, and expanding client bases. At ZEE5, Vikram will leverage his vast experience to lead the platform’s digital transformation and ensure its sales strategies remain innovative and competitive. #VikramChande #ZEE5 #DigitalMedia #PerformanceMarketing #ProgrammaticAdvertising #AdTech #DigitalTransformation #SalesStrategy #ConnectedTV #SamsungAds #Adobe #GroupM #Dentsu #cxolanes

Marketing Learning (Insight) - #Driving Internal Marketing #Engagement In the dynamic landscape of marketing, the internal audience holds the key to unlock the full potential of any campaign. As we Shyam Steel India gears up for an electrifying IPL campaign on Jio Cinema, the importance of driving internal marketing engagement cannot be overstated. Engaging our internal stakeholders, especially the sales team, is paramount. By rallying them behind the campaign, we not only create a sense of #ownership but also empower them to become #brandambassadors. Their enthusiasm will resonate with channel partners, amplifying the reach of our message through authentic #wordofmouth marketing. By leveraging digital platforms, we can create meaningful interactions that go beyond traditional advertising. Capturing the screen grab of our ad during its airing on OTT platforms and sharing it within internal groups ignites excitement and fosters a sense of community among our team. In the realm of #digitalfirst campaigns, creating hype is not just an option – it's a necessity. Rather than passively waiting for impressions to accumulate, proactive promotion is key. By generating buzz through promos and teasers, we seize control of the narrative, ensuring our message cuts through the noise and captivates our target audience. Launching a digital-first campaign for a low involvement category like Steel during a flagship event like IPL is a strategic move. It allows us to leverage the massive viewership and engagement surrounding the event to create relevance and resonance for our brand. By tapping into the excitement of IPL, we elevate our brand presence and drive engagement in unexpected ways. In conclusion, driving internal marketing engagement is not just about rallying the troops; it's about unleashing the full potential of our campaign. By fostering excitement within our team, utilizing digital tools effectively, and seizing opportunities for proactive promotion, we can elevate the brand’s presence during the IPL campaign on #JioCinema to unprecedented heights. Kudos to Ayan Chakraborty Swaraj Dev Rounak Kumar Singh for the efforts put in place. Let’s have a great season ahead! #marketing #iamvm #salesteam #engagement #storytelling #insights #campaignstrategy #digitalmarketing #IPL2024

According to IPG Mediabrands’ #MagnaGlobal Advertising forecast 2024,The #IndianAdvertising market is predicted to grow by 11.8% in 2024 reaching Rs 1.2lakh Cr,primarily driven by #Digitalmedia. Traditional media ad revenue is expected to grow by 8.4% to Rs 64,938 Cr which includes TV, Print,Radio & Outdoor,while #Digital media is expected to grow faster at almost 16% to reach Rs 57,757 Cr. #India which is the fastest-growing Ad market globally,is projected to move into the top 10 markets in 2025 , this shows the growth of #Digital media in the coming days & the era of #Digital India is going to set the new benchmarks into the #Digital world globally.