MiQ’s Post

Paramount’s new plan and presentation. The core technology focus is 1. User engagement 2. Ad tech performance buy side transparency and audience reach / measurement 3. ARPU growth Slide 22 has the Technology transformation plan. Paramount+ #adtech #engagement #ARPU

Thanks to Matthew Kramer, Laura (Bernstein) Grover and Kathy Argyriou for joining me to discuss the innovation happening in CTV at Possible Miami this week. We explored how GenAI is driving more impactful experiences for audiences and improved business outcomes for advertisers. If you want to learn more, AdAge did a nice job of summarizing our discussion. You can read more about it here. https://lnkd.in/gipxq6BJ #CTV #GenAI #PossibleMiami #Wurl

Exciting weekend at the Beet Retreat! CEO Carl Fremont and President, Media & Analytics Jeff Ratner joined other high-level media executives from around the country to discuss what’s new and next in the industry such as CTV/Streaming, use of first party data, contextual and signal-based targeting and of course, AI.  There was consensus around the event that there needed to be more collaboration among all stakeholders in the quickly growing CTV / Fast TV space around technology, measurement standards and user experience. There was debate around the value of 1st party data, once seen as the savior in the era of cookie deprecation.  While it continues to have promise, a guiding strategy, data hygiene and partnerships are critical to seeing its true value. Andy Plesser Carl Fremont Jeff Ratner #MediaInnovation #AdTech #FutureOfMedia #beetretreat #quigleysimpson

Reach your audience seamlessly, wherever they are—connected TV (CTV) or the web—thanks to Experian's identity graph integrated into @Perion's AI-powered SORT® platform. Learn how @Experian and @Perion Network are making cross-channel campaigns smarter, helping advertisers deliver consistent, personalized, and effective campaigns here ➡️ https://lnkd.in/ewGWW6wc #ConnectedTV #CrossChannelMarketing #MarketingSolutions #Experian

Reach your audience seamlessly, wherever they are—connected TV (CTV) or the web—thanks to Experian's identity graph integrated into @Perion's AI-powered SORT® platform. Learn how @Experian and @Perion Network are making cross-channel campaigns smarter, helping advertisers deliver consistent, personalized, and effective campaigns here ➡️ https://lnkd.in/ewGWW6wc #ConnectedTV #CrossChannelMarketing #MarketingSolutions #Experian

In a crowded digital space, where authenticity, exclusivity, and timeliness are king, Newsflare makes it easy for publishers and brands to license unique videos that capture the audience's attention and drive engagement. #UGC #Monetization #DigitalMedia #ExclusiveContent #ContentStrategy #Newsflare #VideoLicensing #SocialMediaMarketing #UniqueContent

Since day 1, we've had a goal to make benchmarks for inclusive content open and available to everyone. We started with Super Bowl ads, and today, we're excited to share benchmarks that look at ads that are run - not just around tentpole events - but 24/7/365. We're thrilled to partner with Innovid to bring you this view of the state of representation in the most viewed CTV ads of H1 2024. We chose this set of ads because they represent tens of billions of ad views - and have the largest exposure surface area. As viewers, because of this exposure, they're the ads that most strongly influence our beliefs about the people and world around us. Check out the report, and let us know your thoughts! https://lnkd.in/dh4jd8d6 Don't miss the Q&A at the end of the report with CEO Morgan Gregory and Dentsu's Cultural Fluency expert Tameka L.. And as always - get in touch to measure your ads for inclusion with Alltold's *responsible AI* solutions #ResponsibleAI #RepresentationMatters #InclusiveMarketing Innovid Dan Mouradian Tameka L. Megan Garnett Coyle

🌟 Save the Date: Live on Dec 27th! 🎥✨ SSAI (Server-Side Ad Insertion) is changing the game with ad personalization tailored to your audience's region. 🌍 🎯 Don’t miss out on how this innovation can help you target smarter, engage deeper, and boost revenue for your OTT platform. 🚀 🔗 Join us this Wednesday, Dec 27th, to see the future of advertising in action. 💼 #SSAI #PersonalizedAds #OTTInnovation #RevenueGrowth

Networking events like the Adform Drinks, are crucial for staying ahead of the curve in the fast-paced world of Digital [Marketing] Transformation. By connecting with industry peers and sharing ideas, we can drive innovation and transformative change. #AdTech #Networking #Innovation #StayAhead #DigitalMarketing #DigitalTransformation

Sweet Booth with Viant Technology! We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook ! We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights. Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition of IRIS.TV, enhancing targeting and measurement for TV buyers. Get ready for a transparent, open web and AI that knows exactly what’s next! #sweetsuites | The Advertising Forum | Marketecture Media