MiQ’s Post

In the vast expanse of ad space, it's not about being everywhere - it's about being strategic. 🎯 Let's make every ad count. #StrategicAdvertising #WiseChoices https://bit.ly/3Ri60Fs

Unveiling insights from our Super Ad Review: the perfect kickoff for your next business ad campaign! 🚀 Big Thanks to AAF Birmingham and panelists for their time and contribution #SuperAdReview #BusinessCampaigns #AdvertisingInsights #agency54 #studio54 #birminghamal #SmartMarketing #SuperBowlAd #CampaignKickoff #AdvertisingStrategy #MarketingStrategy #SuperBowlCommercial #AdCampaign

🚨 Every second counts in an emergency!⏱️ With DENEVA Digital Signage, you can broadcast urgent messages quickly and effectively, keeping your audience informed and safe at all times. 💻    🌟 Looking for top-quality digital signage?  📧 sales@denevads.com   💻 www.denevads.com  #DENEVA #DenevaDS #digitalsignage #digitaldisplays #ResourceOptimization #Convenience #TechInnovation  #EmergencyCommunication #DigitalSignage #SafetyFirst #StayInformed #EmergencyAlert #SafetyTechnology  

In a week buzzing with excitement at Cannes Lions International Festival of Creativity, which I'm following online this year, my one of the focus is on the future of #adtech and #addressable ads. There has been a comeback to this topic in recent #Entertainment and #Media events as well, including last week's New Europe Market (NEM) with numerous panels and speakers discussing its future. According to Omdia research, by 2029, #CTV will capture #40% of global TV screen advertising revenue, highlighting significant growth opportunities and it comes with nice margins (mostly) as #Advertising profits are around 50%, compared to less than 1% for hardware According to recent research from Dataxis OTT Advertising: Revenues are projected to grow at a double-digit rate, reaching over EUR 17 billion by 2025. There still several challenges to overcome, that include data privacy, technological integration, and balancing power between traditional broadcasters and digital platforms and more. Despite these challenges, I believe this segment offers significant growth. Broadcasters and pay TV operators converting to OTT can tap into extra #revenues, with data showing positive trends. The key now lies in effective execution. If you're interested in discussing or debating this topic, especially in creating use cases for the #Baltic and #Nordic markets, let's connect! #CTV #AdTech #Advertising #Innovation #MediaTrends

🏀 Get in the game with top-tier ad strategies that score! March Madness is here, and it`s time to showcase your brand in the big leagues. Let`s huddle and turn the excitement into results. #MarchMadness #AdStrategy #Utahbusiness 🏆

Beth’s favourite ad we produced in 2023 💥 We’ve helped Absolute Reg scale revenue and spend by 200% over the last 90 days! Let us know what you think of this ad👇💭 #d2cads #perfomanceads #creativeagency #marketingagency #highprodads #adsthatconvert

⏳ Last call to place your ad in the Fall edition of InnFocus Magazine! There are only a few spots left and the deadline is October 11th. Don't miss out, book your ad space now!   Check out the options available https://lnkd.in/gV7y9P6z and get in touch with Michael Macleod (mike@bcha.com) to secure your spot! #BCHotels #HospitalityMarketing #InnFocusMagazine

So Andrew Ross Sorkin estimates ~$30M for Dunkin’s Super Bowl ad. Just for fun, assume Dunkin makes 5 cents in free cash flow per dollar of revenue. That means the ad + extra post-bowl content + incredible viral buzz would need to generate $600M in revenue that only occurred because of the ad. Assuming average purchase price of $10 (coffee and a donut or 2), that’s 60M unit sales to break even. My guess is that Dunkin smashed that number. What do you think? You can by the track suits for $120 (sold out). That’s extra recenue. https://lnkd.in/e3hPTx9r

But EP+Co, isn't the "buzz" worth it? 🤣 The impressions? The reach? (all marketing BUZZ words that folks will use just to "wow" you) I'm sharing, not just because I have such great respect for EPiQ and the rest of their team, but because this data is incredible! Every time we've worked on research together, the data has always been very telling. They're an exceptional group of professionals! This leads me to this point... are you doing research as a marketer and strategist? Or just swinging for the fences as you aim for reach and impressions? OH YEAH.... pay attention to the data in their post. Right now someone in NY and the #NFL offices is scoffing a bit. But, data is data. So before you spend that $7,500,000 on 30-seconds, think of what you could do with that money in the digital space OR spread out over multiple broadcasts throughout a year! #JustSayin #Strategy ABOVE all. Play the long game, folks. And play it strategically. #Research #Data #SuperBowl #Advertising #Marketing #Strategy #Commercials #KnowYourAudience

💥 By 2029, #CTV will take over 40% of global #TV screen #advertising revenue.💥 Many players want to be involved in this growth story Heading to Cannes Lions International Festival of Creativity? Get in touch if you want some #Advertising trends/insights/analysis 💥Profit margins on #advertising are much higher than on #hardware – about 50% compared to less than 1%, hence the increase number of hardware companies involved in the #advertising space. 💥#Retailers :Boots UK Tesco Walmart and many others are also increasingly involved in the CTV opportunity, acquiring, or partnering with hardware companies. 💥#Partnerships and #collaboration key for success in the #advertising space. Thank you Matthew Bailey and the Omdia #advertising team for the great research we have in this space! Get in touch for more! I can't be at #CannesLions this year as I will be presenting this fascinating research in #Toledo at Conecta FICTION & ENTERTAINMENT! #Conecta8 Beatriz Cavanillas Alba Pérez Puente Géraldine GONARD