Misfits Market’s Post

It's so encouraging to see a retailer like Misfits Market who go above and beyond to support emerging brands in the wake of the Foxtrot bankruptcy. Michelle Breyer Buff Greebe Brooke Wilson #retailers #channelstrategy #emergingbrands #startups #cpgstartups

In a bold move on Tuesday, the 155-year-old iconic brand Campbell's Soup has decided to drop "Soup" from its name, signaling a major shift in focus toward its rapidly growing snack sector. 🥣➡️🍪 This transformation highlights an important trend in the CPG industry: SNACKS ARE BOOMING. Consumers are demanding more convenient, on-the-go options, and brands are responding by expanding their portfolios to cater to these evolving preferences (while hopefully keeping innovative, sustainable packaging options top of mind 🌍 💚 ). At a time when health-conscious, indulgent, and functional snacks are leading the charge, it’s no surprise that brands like Campbell’s are reimagining their identity to capitalize on this growth. So, what can we take away from this shift? 🔑 Diversification is key: Brands are increasingly relying on the flexibility of their product offerings to meet the needs of busy consumers. 🔑 Convenience-driven innovation: Smaller, portable options that cater to changing eating habits are leading the charge in the snack industry. 🔑 Functional foods on the rise: Snacks that offer health benefits—whether it’s added protein, fiber, or adaptogens—are shaping the future of this category. 🔑 Consumer loyalty isn’t static: Brands need to stay ahead of trends and reimagine their portfolios to stay relevant in an ever-changing marketplace. As the snack sector continues to grow, Modus Planning is here to help brands as they scale. Our platform: ✅ Drives visibility into all aspects of your business, from retailer trade spend metrics (gross to net) to seamless inventory projections across DCs. ✅ Is a game changer for 2025 forecasting and tracking, providing brands with the tools they need to succeed in a competitive market. ✅ Integrates data from various sources to deliver a bottoms-up sales forecast that informs your demand plan and strengthens your planning process. We want to know: How are you planning for 2025? 🍿🍫🥨 #CPG #SnackingIndustry #ConsumerTrends #Campbells #Innovation #Growth #Snacks #DemandPlanning #TradeSpend https://lnkd.in/g279cc-K

Landmark win for Minor Figures in US retail - Two of our Barista Oat items are now available at H-E-B (Lakeline in Austin pictured). Massive gratitude to Jeff Ogan and Melanie Ledesma at H-E-B for the partnership. We do not take it lightly to be sold in one of the most loved retailers in America. Huge shout out to Gary Hamilton at Yin Yang Naturals for his ongoing partnership and bringing this launch home. Some things about Minor Figures at US Grocery/Retail: 🎯 Fastest growing brand in the top 10 in both dollars and units (don't sleep on inflated dollars when units are down) 🎯 +76% with 3 Barista Oat skus cycled - no falsely inflated numbers in category. We are best at what we do. 🎯 #3 Oat Milk brand in category 🎯 #2 Barista Milk brand in category

Retailers are making BIG category changes – and they’re happening fast. Wondering why? The urgency comes as a result of rapidly changing shopper habits. Driven by a combination of the cost of living crisis and lockdown, shoppers have been deploying coping mechanism tactics that have since become habits. These circumstances have increased the need for improved health and convenience, plus an increased desire for more authentic and sustainable brands, resulting in shoppers making different choices at a rate of knots. The result? Retailers know their ranges no longer reflect fast changing shopper behaviours, so we are seeing more and more range reviews land with big changes. It’s no longer about swapping in one brand for another, entire categories are being entirely dismantled and rebuilt. If they don’t, the retailer risks losing shoppers to their competitors. And this opens up a huge opportunity for challenger brands to disrupt the status quo. We see this with Waitrose’s major shake-up of their craft beer category. Beer and Lager as a category is case in point of a category experiencing change. Whilst craft ale is not a new trend, its popularity continues to rise. Let’s look closer at what’s happening:  🍻 The Beer & Lager category is losing volume in grocery over the last 12 weeks at -2.2% YoY (data up to W/E 20th April) 🍻 The top 5 manufacturers contribute 70% of the value of the category 🍻 But these manufacturers are declining volume by (-7%) YoY - showing consumers are moving away from large recognised brands. Consumers are building trust in craft alternatives – supporting independent breweries with great backstories, often with regional popularity. 📈 And these challenger brands are seeing mind-blowing growth. The Wild Beer Co, Brewgooder, Vault City Brewing, JUBEL and NORTHERN MONK are just a few that are growing at dizzying rates - some seeing a staggering 200% growth YoY. Congrats to Hugh Robertson, Alan Mahon, Steven Smith-Hay, Jesse Wilson & Russell Bisset on this growth.   And to all those who survived the Waitrose shake-up 👏 Retailers are telling us directly that challenger brands wanting to be part of this change must be able to talk confidently about the changing category and their role within it. If you need support in creating a killer insight-led pitch, drop me a DM to talk about how North Star can help.

𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗔𝗨𝗩 𝗔𝗰𝗿𝗼𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦 𝗙𝗮𝘀𝘁 𝗙𝗼𝗼𝗱 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 In the highly competitive world of fast food, Average Unit Volume (AUV) is a critical metric that showcases the efficiency and popularity of brands within their market segments. Let's dive into the AUV comparisons across different segments, highlighting the dynamic landscape of the US market. 🍔 **𝗕𝘂𝗿𝗴𝗲𝗿𝘀** Brands like McDonald's, Burger King and The Wendy's Company dominate the burger market. However, in terms of AUV, In-N-Out Burger stands out despite a smaller footprint. 🍗 **𝗖𝗵𝗶𝗰𝗸𝗲𝗻** This segment includes giants like KFC and Popeyes Louisiana Kitchen, along with Buffalo Wild Wings and Raising Cane's Chicken Fingers. Yet, Chick-fil-A Corporate Support Center reigns supreme with an AUV that surpasses all its competitors by a large margin. ☕ **𝗖𝗼𝗳𝗳𝗲𝗲 𝗦𝗵𝗼𝗽𝘀** Starbucks and Dunkin' are the primary contenders. Starbucks consistently demonstrates a higher AUV, reflecting its strong brand loyalty and extensive product offerings. 🌮 **Mexican** Brands such as Chipotle Mexican Grill and Taco Bell dominate this segment. Chipotle leads with a significantly higher AUV, driven by its focus on fresh, customizable meals and efficient service. 🍕 **𝗣𝗶𝘇𝘇𝗮** Here we see brands like Domino's, Pizza Hut, Papa Johns and LITTLE CEASARS. Domino's leads with the highest AUV, reflecting its robust delivery and digital order infrastructure. Papa John's and Pizza Hut follow, with Little Caesars having a notably lower AUV, indicative of its value-oriented strategy. 🥪 **𝗦𝗮𝗻𝗱𝘄𝗶𝗰𝗵𝗲𝘀** Subway and Panera Bread are key players, with Jersey Mike's Subs also making a mark. Panera Bread's higher AUV underscores its premium café-style experience, while Subway's massive footprint results in a lower average, highlighting its high volume yet lower transaction value strategy. 🏆 𝗖𝗵𝗶𝗰𝗸-𝗙𝗶𝗹-𝗔: The Unmatched Leader in AUV But when we put Chick-Fil-A in perspective across all segments, its AUV dominance is undeniable. With a focus on exceptional service, quality food, and strategic locations, Chick-Fil-A's AUV significantly outpaces not only its direct competitors in the chicken segment but also the heavyweights in other segments. This exceptional performance cements its position as a benchmark for efficiency and customer loyalty in the fast food industry. It is also interesting to note that while Subway is by far the largest US chain in terms of number of stores, its AUV stands amongst the lowest in the industry The AUV comparisons highlight the diverse strategies and market positions of these fast food giants, showcasing how unique value propositions drive financial success. 📈🍔🍗☕ 𝘚𝘰𝘶𝘳𝘤𝘦: 𝘙𝘦𝘴𝘵𝘢𝘶𝘳𝘢𝘯𝘵 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘖𝘯𝘭𝘪𝘯𝘦 𝘛𝘰𝘱 𝟧𝟢𝟢

NOSHscape: The Latest Food Brand News Better-for-you snack platform Our Home is seeking to accelerate growth with the acquisition of ParmCrisps from Hain Celestial Group, which the companies announced on Sept. 3. The deal came just one week after the company acquired Pop Secret from Campbell Soup Company. As part of the transaction, Our Home will add ParmCrisps to its family of brands – which includes Food Should Taste Good, Popchips, Real Food From the Ground Up, You Need This, RW Garcia and Sonoma Creamery– and take over its production facility in York, Pennsylvania. The deal adds complementary manufacturing, innovation and distribution to the platform following its acquisition of Sonoma Creamery earlier this year, according to the company. According to market researcher Grand View Research, the global cheese snacks market size was valued at $64.6 billion in 2021 and is expected to grow at a CAGR of 6.3% between 2022 and 2030. Competitors in the cheese crisp space include Whisps, John Wm. Macy’s and private label products from retailers like Wegman’s and Albertson’s (Open Nature brand). For Hain Celestial, the move further optimizes its product portfolio and streamlines its supply chain to drive greater optimal efficiency and margin expansion. According to a press release, the company will use proceeds from the sale to pay down its debt. #food #beverage #beverages #foodandbeverages #needs #dailyneeds #products #business #businessunits #drinks #restaurant #culinary #hospitality https://lnkd.in/gyVNckfX

The well-known family company, Campbell Soup, has made a shift in their product focus in the past few years.   What changes have they made?   Campbell’s is now intently focusing on the snack industry. Even though making this shift has caused their soup portfolio to decline, they are confident this new focus will bring total portfolio balance and high returns.   As part of their new snacking focus, Campbell’s wants to home in on what they believe are 3 key areas driving the food and snacking industry: unique flavors, unique textures, and unique experiences.   Balancing these 3 growth areas in a way that delivers quick, fulfilling snack options for consumers is Campbell’s new strategy. Especially because many consumers perceive soup as too time-consuming to prepare. Early indications point to this strategy paying off for Campbell’s.   This is a great example of a CPG organization keeping tabs on consumer trends and being flexible enough to pivot as the trends change over time. What are your thoughts on Campbell Soup’s new direction?     #mrx #cpg #consumerinsights #trends https://lnkd.in/eERhZZYF

if you’ve been struggling to get your food or drink brand noticed by supermarkets, this is your wake-up call. You're not landing those supermarket listings isn’t because you need to attend more food shows or invest in expensive packaging. Buyers don’t see you as a standout....REAL TALK They see you as just another brand in a saturated market. Brands that blend in aren’t getting shelf space. The ones that stand out are. Right now, you're missing multiple opportunities to secure your listing . You’ve been jumping from one food show to another, hoping to catch a buyer’s eye. You’re afraid to position yourself too differently, thinking, "What if I miss out?" Not standing out is costing you far more than you realise. That’s where Spill the Beans comes in. We help food and drink producers like you get in front of supermarket buyers. This event isn’t just about showcasing; it’s about refining your pitch, highlighting your USP, and making sure buyers can’t ignore you. Every day you wait is another listing opportunity slipping through your fingers. Want to get your product in front of Ocado Retail, Macknade , Selfridges & Co-op? Join us at Spill the Beans, UK’s only event for Black/ethnic FMCG producers to get in front of supermarket buyers. Secure your spot ➡️ https://lnkd.in/dy-Frd7f 🎤 Shadia Al Hili, Nadia Hamila, Troy Johnson, Nikki Garg - The Good Pea Plant Milks, Wycliffe Sande Stefano Cuomo 💡Patrick Wright Claire Roper Heerum Fleary 🎥 Jeffrey Oyinlola Toyin Said/ Anne-Sophie Martin-Kukah, MCIM 📈 Dapur Mariae Nadia Hamila Jane Visram Saida Bairak 🥘 🥟 Dawn Burton & Natasha Orumbie 📌P.S. Shout out to Grace Lancer 🦄 the BOSS at saying it how it is…. ----------------------------------------------------------------------------- 👋I’m Colin-the food scene’s Kanya King, London-based food and drink Content Creator🧙 📚Helping foodie brands promote themselves via storytelling. 🎤 Founder, Spill the Beans - UK's sole event for Black/ethnic minority food producers to meet supermarket buyers 💻Connecting foodie brands with their target audiences via social media 🗣 Wanna chat? 📲Connect with me, and we can talk about your projects😁

As the food-to-go segment rebounds post-pandemic, it presents a significant growth opportunity for independent grocers. With a predicted market value of £23.4 billion by 2027, now is the time to innovate and capture the demand for convenient, portable meals. Discover strategies for success in the latest Forbes article: https://lnkd.in/dFfhFtWB #IndependentGrocers #FoodToGo #GroceryRetail #Innovation #ConsumerTrends #RetailTrends #IndependentGrocers

Crystal Light is the latest Kraft Heinz brand that is undergoing its first major innovation in years as the food and beverage giant looks to generate $2 billion in incremental net sales by 2027. 🚀 Check out this article to understand how the CPG giant is prioritizing product innovation to upscale its customer base.📈 #Innovation #ConsumerStrategy #CPG