Missive’s Post

With this year's awards season drawing to a close, the focus turns to next year. But how can you make sure your organisation is the one lifting the trophy at the end of the night? Over on the Missive blog, Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all-important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

Winning an Award: It's More Than Just the Trophy! Did you know that winning an award opens doors far beyond the accolade itself? it's not just about the moment of victory; there's a whole world of extras that come with it, often overlooked but incredibly valuable. Take, for example, the opportunity to be featured in prestigious publications – a benefit that's worth its weight in gold. Normally, securing a spot in a leading magazine can be costly, but winning an award can land you that coveted space for free.  And it's not just any advertisement; it's a feature that celebrates your achievement, adding an extra layer of credibility and recognition. So, the next time you're considering entering an award, remember it's not just about the win – it's about the journey and the doors it opens.

Do those who pay to be featured on lists or highlighted in special issues also believe in participation trophies? Why should I pay someone to publish me? Why would I want to pay to be on a list? It’s hard to take seriously those who claim to be the best in the business, yet pay a media company to boost their reputation. Is there even a legitimate list that truly recognizes the excellence of some of these partners? Here’s to the real superheroes in our partner community—the ones who earn their accolades without buying them.

What’s an award worth these days? In the age of participation trophies and endless accolade inflation, it seems like everyone has a shiny statue to show off. But let’s be honest, do these awards truly represent excellence, or are they just another checkbox in the race for recognition? Don’t get me wrong, being acknowledged feels great, but when every other post is about yet another ‘industry award,’ it makes you wonder about the real value behind these honors. Are they driving genuine innovation and setting industry standards, or simply boosting egos and marketing campaigns? Maybe it’s time we shift our focus from collecting accolades to creating real impact. After all, true success isn’t measured by the number of trophies on your shelf, but by the difference you make and the legacy you leave behind. #IndustryThoughts #RealImpact #BeyondAwards

Time is running out to submit your CAL Award Nominations! Want to help recognize your coworkers, hype your library's big project, or applaud a library you love? The deadline to submit nominations is May 13 - no extensions this year! Nominating a person, a library, or a program is easy. Get started by clicking here: https://buff.ly/3zgSub4

Well that will be us up there on the short list for best integrated campaign 👊 from the world renowned and prestigious The Drum Awards As part of our marketing transformation, 12 months ago we set ourselves an ambition to get some marketing swagger (aka a hefty gold embellishment for our newly installed and ambitiously big trophy cabinet). Not for the party (don’t get me wrong we like a party) but as recognition from industry gurus, creative pundits, marketing maestros that our work is as good as our customers (and our stats) say. Team… whether we win or not on the night it doesn’t matter. What matters is we are on our way and this recognition is the fuel we need for our onward journey. But for now “Cheers to us all’ 👏 #HiveHeros #WeveGotYourBack #BrilliantWork #MarketingSwagger

There aren’t enough Northern businesses winning awards. 🥇🥈🥉 I’ve been fortunate to attend a number of conferences and award events, which are typically held in London, and every time I come away feeling that there is a real lack of representation from the North. Being a Northern lass I can confidently say there are some incredible brands and individuals doing really great things up here, but more often than not, they’re not winning, they’re not shortlisted, they’re not nominating, but most importantly they’re not even aware of them.. I rarely see any content about awards until they’ve happened and someone I follow on LinkedIn shares their new accolade, or the chance to catch up with friends. I can’t help but wonder if we are losing our invites in the post OR need do we need to shout louder about what we’re doing up ‘ere. What do you think the barrier is? 🤔 Are we celebrating our wins enough? 🤔 Do we know which awards to enter? 🤔 Do we value winning awards? 🤔 Is it purely because they’re mainly held in London?

How To Write a Press Release Celebrating Your Company’s Award

We live in a world where we’re constantly fed a newsfeed of trophies. Another promotion. Another award. Another acknowledgement. Another “win.” Comparison is looking at someone’s progress and thinking: they’re better/further along/smarter/stronger/faster than me. Inspiration is looking at someone’s progress and thinking: look what they were able to do, maybe I can do something like that too? I find it easier to by inspired by someone’s words or actions rather than their medals. Medals aren’t bad, but they’re often the catalyst for comparison because they’re designed to emulate a status. Comparison is looking at other people’s progress as the absence of your own. Inspiration is looking at other people’s progress as evidence that it’s possible for you. Know the difference before you scroll 💛

🌟 Calling All Start-Up Businesses! 🌟 Are you a new business making waves in your industry? Don't miss the opportunity to showcase your achievements and enter the Business Excellence Awards! Whether you're in your first year or hitting milestones in your second, this is your chance to shine and gain recognition for your hard work and innovation. Tag your favorite new business below and encourage them to enter⬇️ Enter or nominate a business at awards.bgcci.com.au