Mix+Shine Marketing’s Post

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Influencers and hardware stores might not seem like a match, but with Taylor's Do it Center, we're changing the game! Millennial women are the DIY queens, so we threw a party just for them! By hosting an influencer event with food, fun, giveaways, and grilling tips, Taylor's connected with the hyper-niche audience they were after and created authentic reach. Establishing relationships with local influencers also helped with future community events, partnerships, and campaigns. Bonus: we had a blast!

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