Mix+Shine Marketing

Influencers and hardware stores might not seem like a match, but with Taylor's Do it Center, we're changing the game! Millennial women are the DIY queens, so we threw a party just for them! By hosting an influencer event with food, fun, giveaways, and grilling tips, Taylor's connected with the hyper-niche audience they were after and created authentic reach. Establishing relationships with local influencers also helped with future community events, partnerships, and campaigns. Bonus: we had a blast!

Pumpkin spice season is here already… and it’s not even fall? Yes, you read that right. 😅 But before we start questioning our favorite baristas, let’s consider what’s really at play: sensory marketing. Brands know exactly what they’re doing when they introduce fall flavors while we’re still enjoying summer. That first sip of pumpkin spice isn’t just a drink—it’s an instant connection to all those cozy autumn vibes. Even if it’s still sweltering outside, your mind’s already wandering to sweater weather and bonfire nights. 🍁 The key takeaway for your brand: Sensory marketing isn’t just about selling products—it’s about evoking feelings. When you leverage the right sensory cues, you build a connection that transcends logic and taps directly into emotion. As you gear up for your next campaign, consider how you can engage your audience through sight, sound, smell—or even taste. Because when your brand resonates on an emotional level, that’s when you’ve truly made an impact. #sensorymarketing #brandstrategy #marketingtips

As the summer closes out, it's time to shine a spotlight on your end-of-season campaigns. The key to success is a blend of urgency and nostalgia! It’s important to send messages that evoke the last golden days of summer while nudging your target audience toward action. Consider capitalizing on the back-to-school rush or final vacation plans. And don't forget to optimize for mobile – many of your customers will be browsing from their beach chairs or road trip pit stops. How are you spending the last days of summer? Are you in relaxation mode, or is it grind time for your business? #digitalstrategy #seasonalcampaigns #marketingtips

In an era of heightened social awareness, brands often feel pressured to comment on every trending issue. However, strategic silence can sometimes work in your favor! Align your public stances with your brand values and area of expertise. It's not about the quantity of your social stances, but the quality and relevance of your contributions to important conversations. What is your brand’s approach to reputation management? Let us know! #reputationmanagement #strategicsilence #crisiscommunications

We’re excited to share that our latest episode of The Corporate Dropout is now live, featuring Chef Kip Poole, the innovative owner of Yorkies in Virginia Beach! 🥪 In this episode, Kip delves into his journey of launching Yorkies, his creative approach to culinary arts, and the impactful work behind The CROP Foundation. Tune in to learn all about Kip’s inspiring story and get a sneak peek of what’s to come from Yorkies before its grand opening this Monday. Don’t miss out—listen now: mixandshine.com/112 🔗

At Mix+Shine, we implement a wide variety of systems and online tools to keep us organized and efficient. Some of our favorites include Sprout Social, Inc. for social media management, Asana for project planning, Harvest for precise time tracking, and Coda for seamless collaboration. These tools enable us to deliver top-notch results for our clients. #productivitytools #marketingtech #digitalefficiency

We're #hiring a new Account Manager in Virginia Beach, Virginia. Apply today or share this post with your network.

A well-maintained email list can significantly impact your business. Discover essential strategies for organic and ethical growth in our latest post. Don't forget to save these insights for your next email marketing campaign! For more tailored advice or questions, feel free to reach out to our team! #emailmarketing #businessgrowth #digitalmarketing #marketingstrategy

Feeling the pressure to constantly produce fresh content? Consider batching b-roll! Dedicate a day to capturing behind-the-scenes footage and provide your audience with an authentic glimpse into your business operations. This approach not only streamlines your content creation process but also ensures you have a diverse library of content ready for those hectic weeks. Pro tip: Align your shots with your brand’s key themes for maximum impact and versatility.

Feeling discouraged by a low follower count? 😔 Here’s why it shouldn’t get you down: ✨ Quality beats quantity: 100 engaged followers are more valuable than 10,000 inactive ones ✨ Micro-influencers often achieve higher engagement rates ✨ Authenticity draws in the right audience ✨ Algorithms prioritize engagement over follower count Remember, your value isn't defined by your follower numbers. Focus on building real connections, and growth will naturally follow. 💫 #socialmediastrategy #microinfluencers #linkedintips #socialmediagrowth