Mix+Shine Marketing’s Post

I am high-key obsessed with Olipop—both the brand and the beverage. It’s my daily treat. My happy hour drink of choice. And my go-to cure for migraine-related nausea. Two of their 2024 campaigns have absolutely delighted me. The first being their Peaches & Cream Barbie collab I post about last month (and have plans to get my hands on this weekend) 🍑 At the start of the year, OLIPOP PBC offered mocktail services for dry January, romanticizing a notoriously difficult time of the year to get to with or without alcohol. As someone who doesn’t really consume much alcohol (aforementioned migraine girlie problems), I love the shift we’re seeing towards mocktail culture. But on a larger scale, Olipop’s choice to make mocktails feel special, trendy, and accessible to people without a lot of culinary skill was not only a top-tier brand move… It also spoke to a very informed understanding of their customer and their buying habits. If you spend any time on TikTok, you’ll find a well-curated vlog from a twenty-something woman, looking to make her life just a little bit more special. And often times that specialness comes in the form of the perfect end-of-the-day drink. The recipe ususally goes: 🍓 Her favorite Olipop of choice 🧃 Possibly a mixer (frequently tart cherry juice for better sleep!) 🧊 Ice in cute shapes 🛍️ An aesthetic cup purchased from TJ Maxx or Anthropologie 🥤A glass straw to stir it all together It’s happiness in a glass. It’s romanticizing life. It’s making ordinary moments something to delight in. And Olipop gets that. #PLMLinkedInChallenge

🎃🎄Seasonal products appear quicker than Jennifer Lopez & Ben Affleck’s marriages last. Someone had to say this— This screams: “Felt a slight breeze. Not to overreact, but MERRY HALLOWEEN-MAS.” Remember when seasonal marketing & product releases happened in their PROPER seasons? 😒🤦🏼♀️ I know. Crazy concept. Now, we can’t finish up summer without getting products like this thrown onto shelves. Marketing is shifting to hasten consumers to the next thing they supposedly should be focusing on. It’s like peer pressure energy to trick customers in thinking they’re already behind. There is a lack of being present these days. I see it across social media, product sales pushes, & more. I know you do too. Unpopular opinion: Pumpkin spice drinks at national coffee chains didn’t need to launch in the hot, humid month of August. Going to enjoy the last bit of shorts weather for as long as possible without any pumpkin spice eggnog, thank you very much. 💭Agree? Disagree? Drop opinions below whilst surely you’re sipping on a peppermint mocha (‘tis the fake season). #socialmedia #digitalmarketing #socialnetworking

🍪 Savoring Seasonal Success and Navigating Consumer Trends: The Pumpkin Spice Craze 🎃 As the leaves change and fall approaches, one flavor rises to prominence—pumpkin spice! At Reko Pizzelle, we’re thrilled to embrace this beloved seasonal trend and share it with our customers in delicious new ways. 🔍 What This Trend Means for Us: 1. Embracing Nostalgia: Our Pumpkin Spice Pizzelles are more than just a treat—they’re a bite of autumn nostalgia. Pumpkin spice taps into a deep sense of warmth and comfort. It’s not just about the flavor; it’s about evoking the cozy, festive feelings of fall. Consumers are drawn to experiences that connect them to cherished traditions. 2. Growing engagement: The pumpkin spice craze offers a fantastic opportunity to engage with our loyal customers and attract new ones. Products featuring pumpkin spice often see a spike in sales during these autumn months. By having seasonal flavors, we’re able to create buzz, drive in-store traffic, and enhance brand loyalty. 3. Cultural Connection: Pumpkin spice has become a cultural phenomenon, and we’re proud to be a part of this trend. By aligning with seasonal preferences, we’re creating experiences that resonate with our audience. From classic recipes to creative twists, our aim is to always delight consumers. As we dive into this pumpkin spice season, we’d love to hear from you! How are you incorporating this trend into your offerings? What other seasonal flavors are you excited about? 🍂 #PumpkinSpice #SeasonalOfferings #Autumn #ConsumerTrends #FallFlavors #BrandLoyalty

Asked no one: How are Reese's eggs different from regular Reese's cups? It's all about the peanut butter to chocolate ratio and their weight - these eggs pack a punch with a whopping 35 grams of deliciousness compared to the 21-gram classic cups! That means an even more intense peanut butter flavor that will leave your taste buds craving more. But that's not all - seasonal candies are the ultimate treat for any occasion, and their limited availability creates a sense of urgency and excitement among candy lovers everywhere. Whether it's Halloween, Christmas, or Easter, nothing beats a delicious, limited edition candy that brings tradition and novelty to the table. And if you're a business owner looking to boost your seasonal candy sales, you're in luck! By analyzing seasonal trends and consumer buying behavior, you can create a promo strategy that will help you capitalize on similar seasonal peaks. Take a cue from the increase in candy sales ahead of Halloween, and plan your inventory and marketing accordingly. With the right strategy in place, you'll be sure to satisfy your customers' sweet tooth and leave them wanting more!

As #Halloween approaches, it's a perfect time to unwrap some sweet insights! 🍬🍭 Dive into the latest trends around evolving consumer preferences, from the most popular candies to the innovative non-candy categories making this spooky season special. Learn more about consumers' candy consumption and snacking habits: https://bit.ly/403Xmiu #Candy #ConsumerInsights #SnackingTrends

Limited offer products can attract new customers who are eager to try something special. This can expand your customer base and increase brand loyalty. Don’t miss out on the opportunity to delight your customers with limited offer bakery products paired with seasonal flavors. Embrace the seasons, create buzz, and watch your bakery thrive! 🍰✨ #DawnFoods #BakeryBusiness #SeasonalFlavors #LimitedTimeOffer #CustomerEngagement #MarketDifferentiation #FoodMarketing

How in the world did we make it to October already? 2024 is flying by faster than ever! These days, it feels like each year gets shorter and crazier. One minute, you’re thinking your high school baseball game is the pinnacle of life, and the next, you’re changing diapers, realizing that none of it really mattered. Well, maybe a little. As the years pass, life changes, challenges grow—but there’s one constant that never fades, year after year… The PUMPKIN SPICE CRAZE. What started as a Starbucks marketing genius has now taken over the world. It’s not just lattes anymore—there’s pumpkin spice bagels, hummus, pancakes, cat litter, candles... you name it, someone’s spiced it. Thankfully, at Sharebite, we get some help with this seasonal obsession via Passport, our virtual meal benefits card. While I haven’t stooped to buying pumpkin spice kitty litter (yet), I may have indulged in one too many pumpkin cold brews from Starbucks. If you're interested in how your team can start sipping on or snacking on pumpkin spice treats (without the guilt), I’d love to chat! Or if you're just a fellow pumpkin spice enthusiast, check out the blog below—a quick and fun fall read! #WednesdayintheWorkplace

WELL, IT'S FRIDAY! Here are three things that have caught my attention this week. 1️⃣ Hot Dog flavoured water 🌭🥤 7-Eleven has unveiled a dazzling array of new 7-Select sparkling waters in collaboration with Miracle Seltzer! Get ready to tantalize your taste buds with Lemon Lime, Green Apple, Sweet Orange, and brace yourselves for a flavour adventure unlike any other: Big Bite Hot Dog Sparkling Water! Yes, you read that right, the iconic Big Bite Hot Dog now comes in a refreshing bubbly form, complete with ketchup and mustard flavours. And best of all the launch date is Monday 1st April, what a date to launch 😉 2️⃣ Solar Eclipse special 🌘🛒 Have you noticed the surge of Solar Eclipse limited edition products hitting the shelves lately? It's definitely an intriguing occasion to inspire product innovation, for me it feels like a strange occasion to create limited edition products for but there's a customer for everything! Examples include Tim Hortons Eclipse Doughnut, SunChips limited edition Pineapple Habanero & Spicy Gouda flavour, Casey Jones Distillery unique Bourbon blend, featuring notes of orange zest, toasted oak, and a pecan nut finish – the creativity knows no bounds! And let's not forget MoonPie's survival kit for the ultimate eclipse experience. 3️⃣ Elf meets Death 💀💄 When two brands in total different worlds collide, expect something bold and extraordinary! Introducing the Corpse Paint Vault, a limited-edition makeup collection born from the unexpected collaboration between E.L.F. BEAUTY and Liquid Death. Liquid Death's "but why not attitude" has redefined the water industry, making hydration cool in ways we never imagined. Now, they're breaking boundaries yet again with a foray into other industries to create interesting collaborations. E.l.f. has certainly been on a roll with its partnerships including F&B brands Chipotle and Dunkin' Donuts. And that's it for this week folks!

🥧 Happy Pi Day! 🎉 As a digital marketer, I'm all about the numbers, but today, let's celebrate the delicious side of math - PIE! Whether it's 3.14 or your favorite flavour, let's take a moment to indulge in some sweet treats and embrace the infinite possibilities of creativity. Incase you needed to know (b/c who doesn't!) - My favourite pie is Key Lime, I have burned SO MANY pumpkin pie attempts and my indulgent one is chocolate whipped cream! What's your fave? Put it in the comments! Have a slice-tacular day, everyone! 🥧✨ #PiDay #DigitalMarketing #FunWithNumbers #brewedharmonydigital

 🎃 Is Halloween turning into "Gumm-oween"?  🎃  Brace yourselves, trick-or-treaters (and fellow chocolate lovers) 🍬   You might find fewer chocolate bars in those candy bowls and more gummies and licorice sneaking in.   Chocolate 💲 have gone through the roof due to cocoa shortages and other factors. So, candy companies are swapping out chocolate for cheaper treats like gummy worms and licorice 👻   As a researcher, I’m fascinated by this shift, because, nothing says “Happy Halloween!” like a handful of sour gummies, right? 😂   What’s driving this trend?   It’s a double whammy: Supply chain snarls and cocoa bean price hikes are pushing confectioners to rethink their sweet strategies. The result? Higher prices on chocolate leads to non-chocolate options. If you thought you could save a dollar or two on a bag of gummies, think again—those yummy Sour Patch Kids are now premium treats apparently! 😱   What is this telling us about consumer behavior and brands?   1. Value: Consumers are getting creative, even though chocolate remains a top Halloween choice 🏡👻   2. Holiday-Driven Sales Growth: Candy companies are relying on holidays to drive sales, with chocolate starting to feel like a “once-a-year” treat. I wonder what’s next? Christmas-themed gummies and licorice? 🎅🍭   3. Creative Marketing: With marketing gimmicks like “Reese’s Werewolf Tracks” and Shaq-a-Licious gummies, brands are sharing novelty flavors perhaps to distract shoppers from the fact that they’re getting less chocolate. 🍫➡️   I want to assume that #3 is the power of #marketresearch of innovating and staying ahead of the game, whether good or bad.   What are your thoughts? Would you settle for licorice, or are you stocking up on the good stuff while you still can? I’ll be happy with a few Almond Joys.   Drop your thoughts below! 👇 #insights #chocolate #mrx Link to article in comment section.