Morning Light Strategy’s Post

The future is old. And the future is now.   Now is the right time to start Morning Light Strategy, a firm passionate about bringing the voice of the aging population and caregivers to strategic planning and innovation.    Look around you. Your friends, neighbors, coworkers (and maybe even you) are exploring changes related to aging. Many of these changes are fun: Older adults have more time and money to spend on leisure. But the changes can also present challenges, as older adults are more likely to be caring for family members who need extra TLC. Or they might need that care themselves.    Change creates new needs. And new needs create business opportunities for companies that can solve them. The shifting demographics of our world present companies with the chance to outpace their competition by understanding and addressing the needs of older adults and their caregivers. Not only do older adults represent the only age group that’s growing, but they have much greater spending power than younger consumers.    Any company, in any industry, can benefit from understanding opportunities among older adults. Morning Light Strategy can help you by providing senior-level consultative support on all engagements, led by deeply experienced consumer research and strategy leaders. We understand the unique needs to consider when innovating for older adults and will ensure that you have the right strategic guidance.    #olderadults #agetech #seniorliving #agingresearch #mrx #marketresearch #consumerinsights #thefutureisold #morninglightstrategy #caregivers

I’m delighted to announce that I’m launching Morning Light Strategy in partnership with Nicole Munsey. I hit the jackpot on a partner … I’ve known and worked with Nicole for nearly 18 years and have been impressed the entire time. Morning Light Strategy is a passion project grounded in a business need. We get to focus on innovation for new products and services designed for older adults and caregivers. Not only have I experienced the joys and challenges of caring for a parent, but so often when I tell people what I want to focus on, they immediately relate by sharing a story of their own experience. Morning Light Strategy helps companies better understand the needs of the aging population and the people caring for them. This deeper understanding will identify areas of unmet needs, leading to innovative solutions that will help all of us. We’d love to tell you more about the power of older adults and why we’re so excited to get to work with them, and with the people caring for them. This is a rapidly changing space with opportunities for housing, transportation, travel, communication, and social connection among many others. Let’s get started making a difference!    #olderadults #agetech #seniorliving #agingresearch #mrx #marketresearch #consumerinsights #thefutureisold #morninglightstrategy #caregivers

Excited to announce the start of a new adventure with my friend, colleague and mentor Dana Keilman and to help bring Dana's vision to reality. We look forward to amplifying the voice of the aging consumer and their caregivers in order to help organizations better develop and market to the 50+ demographic. An under-served and under-researched, yet huge, fast-growing, and extremely valuable segment, the 50+ consumer is a massive opportunity. We're on a mission to bring the voice of the 50+ consumer into mainstream brand marketing and innovation, as well as to help the #agetech and #seniorliving sectors better address the needs of their target through strategic primary research. We'd love to connect and talk more about your opportunities among this valuable demographic - let's chat about how we can help accelerate your growth in the 50+ market. #mrx #consumerinsights #olderadults #caregivers #aging #agingpopulation #marketresearch #thefutureisold #morninglightstrategy

The magic number is 120 million. That's the size of the 50+ population in the US alone. Just how BIG is that? And what opportunities is your brand missing out on if you're not listening to the voice of this huge market? #olderadults #seniors #agetech #seniorliving #agingpopulation #marketingresearch #thefutureisold #morninglightstrategy #mrx #consumerresearch #iaannualconference #consumerinsights

I am so excited to announce that after two years from my intial idea during medical school, OVUM. Technology is finally at the stage that we are about to begin running focus groups and product trials with private clinics, and later in the year clinical trials with hospitals throughout Australia! I cannot believe we already have over 50 women signed up - wanting to share their experiences with health and help create a tool that truly reflects the needs of women, and what they need to engage more with their health. This is what is most important at OVUM. Technology - creating a personalised tool for women to better manage their health and fundamentally make looking after themselves easy! Therefore, we need the voices of real women to help us do this. We want to hear what the problems are, and what solutions would help improve them. We also need help training the first A.I specifically on real women’s health data - to begin to close the gender health gap, which is a one trillion dollar problem as per the recent McKinsey Health Institute Gender Health Gap Report. Did you know that 85% of AI produce erranous outcomes when it comes to women, as a consequence of our gendered global data sets? Given the fact AI is not going anywhere - we need to start collecting more representative data so that we can reduce this burden on women, especially within healthcare. So if want to be involved in transforming women’s experience of health care please sign up for our focus groups - we want to hear from everyone and anyone. This is a space where your voices can finally be heard. FOCUS GROUP LINK ➡️ https://lnkd.in/g2uWKM8J #artificialintelligence #startup #femtech #womenhealth #womenempoweringwomen #genderhealthgap

We are excited to announce that Chris Sullivan, CIO of Self Esteem Brands, will be a speaker at Innergize 2024! Self Esteem Brands, a leader in beauty and wellness, includes businesses such as Waxing the City, Anytime Fitness, The Bar Method, Basecamp Fitness, and many more. Session Title: Decoding Success: How Top Companies Harness Data for Growth Overview: In today’s fast-paced market, making informed decisions is key to driving business growth. Chris Sullivan will reveal how top companies leverage data to uncover hidden opportunities and develop effective growth strategies. Key insights will include: 👉 Utilizing multiple data points for deeper understanding 👉 Leveraging data on customer behavior, market trends, operational metrics, and financial indicators Don’t miss this chance to learn from an industry leader. Join us at ➡ www.innergize.me #selfesteembrands #anytimefitness #Waxingthecity #Thebarmethode #Innergize2024 #Innergize

As the #AgeTech market continues to grow, projected to reach $1.9 trillion by 2025, and with 1 in 5 Americans expected to be 65+ by 2030, visionary leadership is crucial. Scott M. Frisch, Executive Vice President and Chief Operating Officer at AARP, and Andy Miller, SVP of Innovation & Product Development at the AgeTech Collaborative™ from AARP, are at the forefront, pioneering innovation for aging adults. Through the AARP Innovation Fund's 70+ portfolio companies and the AgeTech Collaborative™ from AARP's 150+ companies, they're driving meaningful change, expanding beyond healthcare to address mental health, social isolation, and "fun, fulfillment, and social connectedness." This leadership was on full display at our recent Founders Summit in Boston, where Scott and Andy led a thought-provoking fireside chat, highlighting the vast opportunities in #AgeTech and the importance of innovation in empowering older adults. The two-day conference brought together over 100 AgeTech founders and leaders, offering valuable connections, interactive workshops, and inspiring talks from the longevity ecosystem's top minds. Breakthroughs in #AgeTech often start with collaborative minds. Join visionary leaders like Scott and Andy at the AgeTech Collaborative™ from AARP to drive meaningful innovation. To learn more, visit agetechcollaborative.org. #AgingInnovation #HealthTech #SeniorCare #AgingPopulation #Longevity #DigitalHealth

In today’s competitive business landscape, simply addressing consumer pain points isn't enough. At FRAKXION, we're dedicated to helping organizations elevate their value proposition by adding gains that create new opportunities for their audience. We’re always conducting workshops to help organizations and individuals reach their full potential, and one such tool to connect further with is a group activity called “Pains and Gains.” Here’s how it works: 1. Collaboratively create to-do lists for your team and consumers. 2. Identify your consumers' pain points, obstacles, and challenges. 3. Offer “pain relievers” or solutions to eliminate these obstacles effectively. 4. Envision gains your consumers can achieve with your complete offering. 5. Document “gain creators” to provide enriching experiences for your consumers. Want to discover more tools and resources like this? Head to our website: frakxion.com/tools #ConsumerValue #Innovation #FRAKXIONTools

Reflecting on SXSW: The Power of Connections Hanging out with this amazing group of people from LevelUp and the amazing Linda Jenkinson who made all this possible. As I navigate through the vibrant hustle of SXSW for the fifth day, and despite the tangible reminders of my adventures - ie. sore feet and the undeniable signs of sleep deprivation - I'm profoundly moved by the incredible people I've encountered and continue to meet. SXSW, you're a mosaic of remarkable ideas and inspiring conversations, but what truly resonates with me is the magic of human connections. Yes, the keynotes and panels are thought-provoking. However, it's the spontaneous encounters—over lunch, in coffee lines, or through a serendipitous direct message—that stitch the true fabric of this experience. Today, I'm embracing a unique opportunity to meet with fellow founders in the digital health and fitness arena. While some might see them as competitors, I'm choosing to view these interactions through a lens of collaboration and mutual growth. In a market as vast and critical as ours, there's ample space for everyone. By sharing ideas and solutions, we're not just competing; we're collectively educating customers and fostering a more robust ecosystem. So, here's to the incredible power of connections and the potential they unlock for creating a thriving digital health and fitness landscape. Let's continue to share, collaborate, and innovate, for the betterment of all. #SXSW #DigitalHealth #FitnessTech #Innovation #Collaboration SymbionIQ Labs Nichola Quail Linda Jenkinson Caroline McCarten Knight H.

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