MMA Global APAC’s Post

🎉Make Waves Globally at the MMA Global APAC & the MMA Global Smarties Awards 🎉 The MMA SMARTIES Business Impact Index (BII) APAC Rankings, developed in collaboration with WARC was recently announced. It is the first and only global Modern Marketing index that identifies, ranks, and awards the top performers in the industry. It is a trusted resource for marketers seeking partners who excel in delivering cutting-edge work. From Oreo leading the brands' rankings to Unilever topping the advertisers' list, these industry leaders have showcased the power of innovative marketing strategies. 📊 Dive into the full rankings and insights: https://lnkd.in/dsdcJpj Rohit Dadwal, CEO of MMA Asia Pacific and Global Head of SMARTIES Worldwide, said: “A ranking on the MMA SMARTIES Business Impact Index indisputably proves the impact of the collective work created by marketers, advertisers, agencies, and providers alike, and establishes them as market leaders while setting the bar for what it takes to drive business growth in modern marketing and inspire the next big idea.” Do you have a campaign that stands out? Now is your chance to shine on the global stage! 📅 Submit your entries now: - Entries Submission to MMA Global Smarties awards https://lnkd.in/d2UgGSrc - Entries Submission to MMA Global APAC awards https://lnkd.in/dB4MzJ5e Don't miss this opportunity to shine and stand a chance to be acknowledged for the outstanding work your campaigns deserves. #Smarties2024 #MarketingExcellence #InnovationInAction #JoinTheRevolution #MarketingInnovation #MMAGlobal #MMAGlobalAPAC #AwardWinningStrategies #ModernMarketing Moneka Khurana Rudrashish Nag Vivek Sheth Lloyd Pereira

🎉 Unveiling the SMARTIES Business Impact Index Rankings, Developed in Collaboration with WARC 🎉 Unilever and Oreo top the SMARTIES rankings for advertisers and brands driving impact and business growth through marketing around the world. The annual MMA SMARTIES Business Impact Index for Global markets is based on methodology developed in collaboration with WARC and looks beyond the awards themselves to benchmark what success looks like for the industry. Rohit Dadwal, CEO of MMA Asia Pacific and Global Head of SMARTIES Worldwide, said: “A ranking on the MMA SMARTIES Business Impact Index indisputably proves the impact of the collective work created by marketers, advertisers, agencies, and providers alike, and establishes them as market leaders while setting the bar for what it takes to drive business growth in modern marketing and inspire the next big idea.” 📖 Read the full news featured in WARC: https://lnkd.in/gxNiQFYb Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #MarketingExcellence #MobileMarketing #BusinessImpact #SMARTIES2023 #Innovation #IndustryLeaders #MobileEffectiveness

Today at MMA Smarties Unplugged Indonesia 2024, the moment we've all been waiting for has arrived! The most anticipated launch is here— the Brand Safety and Martech Report 2024 is now available. Immerse yourself in cutting-edge insights and transformative trends that will redefine the realms of brand safety and marketing technology. This indispensable guide is your ticket to leading the charge in the digital marketing revolution. Secure your copy today and be at the forefront of innovation! #MMA #Indonesia #SmartiesUnplugged #2024 #BrandSafety #MartechReport2024 #MMAUnplugged #DigitalMarketing #MarketingInnovation #MarketingTrends #BrandTech #FutureOfMarketing #MarketingRevolution Rohit Dadwal | Shanti Tolani | MMA Global | MMA Global APAC

Excitement is Building for the SMARTIES Jury Meet!🤝 Three cheers for our incredible jury as they gear up for the upcoming SMARTIES Jury Meet, spread over three exciting days from August 28 to 30. Led by our seasoned jury chairs Deepika Khattar Bhan, Shailendra Katyal, Rohit Bhasin, this curated group of marketers, renowned for their expertise and vision, is at the heart of celebrating and recognizing the best in class modern marketing campaigns.    SMARTIES is a tough play. While the rigorous screening process is underway, like every year, we have a stellar line up of marketer-only jury to choose the winners and gearing up to celebrate true innovation in marketing: Jahid, Ashish, Sunder, Shivani, Ajay, Ankit, Ankit, Vanda, Ruchika, Saurabh, Shweta, Ruchira, Om, Girish, Neha, Shishir, Gunjan, Deepa, Vandana, Apoorva, Kunal, Ankur, Geetika, Shahana, Pratik, M V S, Rashi, Abhinav, Arun, Yatnesh, Pooja, Darshana, Pritika, Rohit, Gayatri.   Pre-Screening in Progress👩💻 👨💻 We've received an overwhelming response, and the pre-screening has already begun. The selection jury is buzzing with feedback, both good and mixed, reflecting the diverse and dynamic nature of the entries.   Join the Revolution 💡 As we gear up for choosing the best-in-class SMARTIES showcase, we invite you to witness the outcome. Block your dates and make time to witness the mega celebration of marketing excellence. RSVP here - https://lnkd.in/dWactkG7 For more updates, follow and stay tuned to MMA Global India & MMA Global APAC   #MMASmarties #SMARTIESJury #MarketingInnovation #AIinMarketing #CreativeExcellence #creativetech #marketingleaders #thoughtleadership #winningwithai #AImarketing #marketingandAI #AIpoweredmarketing #digitaltransformation #digitalinnovation #techpoweredcreative #tech #newagetrends #wokemarketing

It's almost time for the inaugural SMARTIES Awards Sub-Saharan Africa 2024 with just a few weeks left for brands, agencies and tech enablers to submit their entries. In addition to the 30 categories that the MMA SMARTIES has become known for, we are pleased to announce the inclusion of a new theme into the mix: AI in Marketing. This hot topic has marketers everywhere adapting and adopting this new cutting-edge technology, and most are running as they walk, integrating AI into their work. To honour this new genre of marketing, the MMA has added 3 sub-categories to the "AI in Marketing" category. They are: 1. AI Powered Audience Engagement 2. Innovative use of AI in advertising 3. AI-driven Creative Excellence Each takes a deep-dive look into how marketers are integrating AI into the creation of content, enhancing personalisation, increasing ROI and improving the overall customer experience - and that's just to start. Check out the categories here and see where your work would fit best: https://lnkd.in/disdeCQ5 In this new age and era of marketing, AI is going to become more prominent and all involved in the sector will need to get onboard with how to make it work best for them - without sacrificing the creative process. To enter the SMARTIES before the extended deadline of the 25th of October, visit https://lnkd.in/dW_suqFQ to review all categories, in addition to those in AI and create a profile to submit your entry: https://lnkd.in/gmikXukH .This year you can also make use of the SMARTIES Coach https://lnkd.in/gzJb8gxD, the MMA's LLM that helps entrants get a better understanding of which categories are best for them to enter, to gain insights from previous winners and judges, and to have a better chance at winning a Bronze, Silver or Gold SMARTIES Award! Good luck! #smarties #sub-saharanafrica #shapethefuture

🥊 Speaker Alert! 🥊 Get ready for an exciting session at the CMO Summit Summer Event at IET Savoy Place in London on July 10th! We are thrilled to announce that Allison Lake (née Beattie), Global Brand Director at Axa XL, will be delivering an inspiring masterclass. 🌟 🔹 Session: Ringside Insights - What Can Marketers Learn from Boxing? Session Highlights: 🥊 Discipline & Precision: Discover the shared tactics and lessons from boxing that can be applied to your marketing strategies. Learn how discipline and precision can drive your campaigns to success. 🏆 Champion's Spirit: Understand how the passion of a champion boxer can be mirrored in powerful marketing campaigns that truly resonate with your audience. 🌟 Parallels with Marketing: Dive deep into the parallels between boxing and marketing approaches. Gain insights on how to craft campaigns that pack a punch and leave a lasting impact. Don’t miss this unique opportunity to gain ringside insights from a top industry leader! Secure your spot at the CMO Summit and take your marketing game to the next level. Learn more: https://lnkd.in/e_Nqr6yG #CMOSummit #MarketingInsights #BoxingLessons #LondonEvents #MarketingMasterclass #BrandLeadership #CMOSummerEvent2024

🌟 MMA Global India and GroupM India unveiled the highly anticipated Modern Marketing Reckoner (MMR) 2024 report in a spectacular and unique manner making every attendee at IMPACT an invaluable part of this special moment, thus drawing the attention of industry leaders, marketers, and experts. 🌟 We are proud to share that over 60+ leading AI Innovators and decision-makers from brands, agencies, and the tech sector have crafted groundbreaking AI strategies and real-world applications in the 4th edition of MMA Global India & GroupM India's Modern Marketing Reckoner: Winning With AI. The launch was not just a showcase of the Annual Modern Marketing Reckoner but also a celebration of the progress and innovation in the marketing industry. It underscored the importance of staying ahead of technological advancements and leveraging them to drive business growth and customer engagement. Building on last year's focus on navigating uncertain times, MMR 2024 takes a bold step forward by exploring the transformative power of AI in Marketing. This landmark report promises to be an indispensable resource by providing a holistic view of how AI impacts various facets of the Marketing landscape. What’s to gain from MMR 2024 - 'Winning With AI'? 📘 Built for every marketer irrespective of their life stage in marketing 🤖 Learn how to leverage AI across the 4Ps - Product, Price, Packaging, Promotions ⚙️ Understand the nuances of AI - its advantages and risks 🚀 Learn from active use cases where AI has been actively applied for product innovation 🔍 Create Powerful Customer Journeys 🎨 Develop Expertise in Creative Development 🛡️ Understand Risk Mitigation and Ethical Frameworks 📥 Download your copy of the report HERE https://lnkd.in/gqJ5EyHi 📺 Watch the video to relive the moment: https://lnkd.in/dK9_FPP6 ✉️ We’d love to hear from you on what you think of this year’s MMR 2024: Feedback - MMR 2024 https://lnkd.in/ddjFnYHd Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global | MMA Global Indonesia | MMA Global India | MMA Vietnam #MMR2024 #WinningWithAI #ModernMarketing #AIinMarketing #MarketingInnovation #MMAIndia #GroupMIndia #MarketingReckoner #IMPACTEvent #AIMarketing #MarketingStrategy #CustomerJourney #CreativeDevelopment #RiskMitigation #EthicalAI

Has your business taken the brakes off yet? Remco Evenepoel the Olympic Gold medalist has talked a lot since winning in regards the time they spend in training to isolate and test each possible component of him and his bike. Testing ONLY ONE variable at a time is fundamental to gain robust, measureable learnings. Too often brands want to run before they can walk, trying to test too many variables in an unstructured way, which delivers no insight and no direction. Still, far too often brands are trying to increase momentum with the brakes still on. They're still too digitally focused when there are easier options for accelerated growth. JKO: Media Done Properly #jko #growth #ifajobsworthdoing #media #marketing #advertising #scale

While scrolling through memes of Turkish Olympic sharpshooter Yusuf Dikec, I stumbled upon an unexpected insight and thought I'd share it! Though not a sports enthusiast, I found myself drawn to Olympic stories, discovering powerful parallels between Olympic success and Go-To-Market (GTM) strategies, especially for SaaS. Here's how I see the Olympic spirit could transform your SaaS GTM approach: 🎯 Precision Targeting: Just as Dikec's laser focus hits the mark, your GTM strategy should zero in on your ideal customer profile. Aim for your market with the accuracy of an Olympic marksman. 💡 Adaptability: Olympic athletes adjust to various conditions. In the constantly changing SaaS landscape, your GTM strategies need to be equally flexible. New competitor? Pivot! Emerging market trend? Adapt! 🤝 Team Synergy: Even in individual events, athletes rely on a strong support system. Ensure your product, marketing, sales, and customer success teams work together seamlessly, like a gold-medal rowing team. 🎉 Celebrate Wins, Learn from Losses: Every Olympic journey has highs and lows. Celebrate your GTM successes, but use setbacks as lessons for improvement. A launch that didn't go as planned? It's preparing you for your next big win! Here are top 5 memes of Yusuf that caught my attention: 1. Justin Hodges, PhD - https://lnkd.in/gZGcu-wg 2. Hokodo - https://lnkd.in/gUpD_WwX 3. Rocketlane - https://lnkd.in/g-6JFVxJ 4. StockGro - https://lnkd.in/gmskqdXx 5. Krishnamani Kannan - https://lnkd.in/gUJiMK9A #MarketingStrategy #b2b #b2bmarketing #saas #GTMStrategy #Yusuf Dikec #Paris2024 #DigitalMarketing #StartupMarketing #BusinessGrowth

In a bold and disruptive campaign by Dentsu Creative, Gulf Oil India has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game. Amit G., head of marketing, Gulf Oil Lubricants India, commented, “We’re excited to have rolled out the ‘Gulf Unstoppable Army’ campaign alongside Dentsu Creative. This isn’t just about ads; it’s about honouring the passion of CSK fans and giving our players the space they need to clinch that 6th title.”    Meanwhile, Ajeet Shukla & Gia Fernandes, creative heads (West) at Dentsu Creative India, added, “The T20 cricket season is that challenging phase of advertising where you’ll have to & must do something disruptive and thoughtful to get noticed. That is what our attempt has been this time, with the idea of giving back the time to players to practice and hopefully see them emerge as Champions for the sixth time. We’re very excited to see the entries that are coming our way and hoping the entire nation picks it up and sends us their creative version of a Gulf Oil ad.”        #marketing #campaign #india   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG