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U.S. businesses, are you ready to conquer the world stage? ... ...Knowing the art of brand communication in international markets outside the US can be your golden ticket. Let's break down the must-knows for making your mark globally 🔐 🌏 Southeast Asia 🌊 Spotlight Channels: Mobile ads, social media, and influencers who sway the masses. 🌟 Winning Factors: Go mobile, localize content, and win with local influencers. 🕌 Middle East ☪ Spotlight Channels: Social media, TV, and local events that capture the regional pulse. 🌟Winning Factors: Respect culture, highlight family values, and sync with Islamic calendars. 💶 Europe 🏤 Spotlight Channels: A mix of social media, traditional media, and digital marketing across diverse cultures. 🌟Winning Factors: Stress on quality, sustainability, and a regional flavor in your approach. 🌍 Africa 🦁 Spotlight Channels: Mobile ads, social media, and local radio with a strong community vibe. 🌟Winning Factors: Prioritize affordability, local language, and community engagement. In this global game, the secret sauce is tailoring your brand communication to resonate with the cultural symphony of each market. Get it right, and you'll hit the high notes of international success. 🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

【Big C x Vpon: Let’s Go Global!】 Today marks the success of the first stage of Big C Supercenter Public Company Limited’s global digital transformation, and we're delightful to share some of the significant milestones of this data-driven partnership! 🤝 Together, we're redefining global marketing strategy, simultaneously transforming both online and offline presence in a global business landscape, and even made Big C viral in China! 🇨🇳🌍 🔥 Over 9.63 million online and offline impressions within the first 3 months via China ad network! 🔥 24 million impressive reach achieved in the “Big C Thailand Lucky Landing” O2O influencer campaign, with nearly 67K engagements!   🔥 A staggering 406.3% monthly growth rate in registrations in China market alone during the “Big C Thailand Lucky Landing” campaign period! 🔥 Collaborated with top-tier Xiaohongshu influencers with over 1 million followers, pushed “Big C” and “travelling to Thailand” to the Viral Hot Topic! Real-time store traffic data dashboard, travellers insight integration, influencers engagement and localised content strategy… Big C has kicked off their global digital transformation journey with a strong start, choosing China as the first destination, and appointed Vpon as the global tourist activation consultant! 🗾🔎 Shoutout to Big C team for the unwavering support, and all Vponers for their collaborative spirit in pulling off the successful partnership. Stay tuned as we will be unveil the strategies behind soon!  #Vpon #BigC #DigitalMarketing #O2O #GoGlobal #GrowthHacking #Partnership #BrandAwareness #GlobalExpansion #ClientAcquisition #ConversionRate

🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. 话题标签 #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

𝐓𝐨𝐝𝐚𝐲'𝐬 𝐊𝐄𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝟑: 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐏𝐨𝐩-𝐮𝐩 𝐄𝐯𝐞𝐧𝐭𝐬 👏 𝟏. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐨𝐧 Engage directly with local communities by integrating regional cultural elements and activities into your pop-up event, ensuring a memorable experience that resonates with attendees. 👏 𝟐. 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐡𝐨𝐨𝐭𝐬 Capture the excitement of your event through live social media updates and on-site content creation, driving traffic and increasing online visibility. 👏 𝟑. 𝐃𝐨𝐨𝐫𝐛𝐨𝐨𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 Offer unique in-person experiences such as product trials, interactive installations, and personalized consultations to create lasting connections with customers. 👏 𝟒. 𝐒𝐩𝐨𝐧𝐨𝐫𝐞𝐝 𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 Partner with influencers and local businesses to co-host events that amplify brand presence and foster community goodwill. Keyfocus excels in crafting immersive offline experiences designed to captivate and engage target audiences. We assist brands in creating impactful pop-up events that not only promote products but also build strong relationships with consumers, ensuring a successful market entry and lasting brand loyalty in China. #china #marketing #branding

Our First Big Assignment! NEWME Asia, a start up younger than 5 years, an exponential growth and smart targeting. Our goal was to conduct thorough Market Research of both the brand and it's Primary competitors and each of their 7Ps and USPs. My team members Ritvika Banta Isha Sekhri Nitin Thakur Abhishek More and I researched on the following - 1. The Brand - Newme Asia 2. The 7Ps of their Marketing Mix, their USPs 3. Understanding how they identified their audience and targeted them. 4. SWOT Analysis & Buyer Personas 5. Competitors and their Market Research and finally, 6. NEWME's positioning statement and our team's strategy for their marketing and future growth toward increasing market share. It culminated into a great and fantastic collaboration. While we received positive feedback on the research and our presentation of the study, we also received insightful tips from Surabhi Samant on how to tightline it better for future research and understanding.

🌍 Global Brand Expansion & Localization in Emerging Markets 🌍 As brands increasingly look to expand into new markets, understanding local consumer behavior and cultural nuances has never been more important. I’ve seen firsthand how in-depth market research and targeted, localized marketing strategies can drive success in regions like Southeast Asia, Europe, and the Middle East. 📈 Key Trends & Insights: Customized Strategies: Tailoring products and marketing to local preferences accelerates market adoption. Cultural Sensitivity: Cross-cultural communication fosters stronger consumer connections, particularly in diverse regions. Strategic Partnerships: Collaborations with local retailers and e-commerce platforms help brands stand out in competitive markets. Social Media Influence: Leveraging influencers in emerging markets can boost brand awareness and drive engagement. In my experience, combining these trends with a strong channel strategy can lead to sustained growth and increased market share. I’d love to hear your thoughts: What strategies have you found most effective when expanding into new international markets? #GlobalExpansion #MarketTrends #Localization #BrandGrowth #Ecommerce #InfluencerMarketing #InternationalMarkets

Mastering Marketing in China: The Importance of Online and Offline Strategies 💻📱🏙️ One of the key differences between marketing in China and Europe is the powerful combination of online and offline channels. WeChat Mini Programs 📲 allow consumers to compare products, make purchases, and engage with brands seamlessly. These programs are an “all-in-one” e-commerce solution that is indispensable for any business operating in China. Another platform that’s indispensable for reaching younger audiences is Xiaohongshu (Little Red Book) 📖💬. 🌟 Xiaohongshu: The New Hub for Global Businesses in China 🌟A blend of Instagram and Pinterest, is evolving fast! With many U.S. users shifting from TikTok, the platform is seeing a surge in activity. 📈 Key Trend: More ads are now bilingual (Chinese & English) to target both local and international audiences. To stand out even more in China’s dynamic market, 达人们 (key opinion leaders) and livestreamers play a crucial role in building trust and boosting product visibility. Partnering with these influencers helps brands connect authentically with consumers, creating a deeper level of engagement. Additionally, short, impactful videos that immediately highlight the value of your product are essential. Why? Because customers decide whether to keep watching within just 3 seconds. Seamlessly integrating your product into engaging video content ensures you capture their attention and inspire action. To succeed in China, businesses need to master both offline retail experiences 🛍️ and online engagement 📲—this hybrid approach drives real brand success. 💡 Quick Tips for China Marketing: • Be Fast and Dynamic: ⚡ Trends move rapidly; adapt your strategies constantly. • Leverage Influencers: 🌟 Build trust through 达人们 and livestreamers. • Video Is King: 🎥 Hook your audience in 3 seconds or lose them. • The Right Network: 🤝 A strong local network can make all the difference. • Blend Channels Seamlessly: 🌐💡 Combine digital and physical marketing for maximum impact. China is a market full of opportunities for those who can keep up with its pace. Let’s connect and make an impact together! ✨ 2025年蛇好彩 🐍✨ 恭喜发财 💰🎉 大吉大利 🍊🍀 #Entrepreneurship #ChinaBusiness #Xiaohongshu #味葆乐 #viopuragreens #Christina婷在中国

🔹 Thinking about expanding your business to Thailand? 🇹🇭 Consider using a short .th domain name to enhance your brand visibility in the Thai market. Grab yours now and make your mark! #ThailandMarket #DomainNames #BusinessExpansion 🔹 When targeting the Thai market: "Shorten your domain, amplify your presence." Check out this insightful article! [Link to article] 🚀 https://ift.tt/vBry3I2

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 👑 Which KOL Type is right for your brand ? ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Not all Key Opinion Leaders (KOLs) are the same! In China, KOLs are categorized into different tiers based on their follower count and influence level. From Mega KOLs with millions of followers to Nano KOLs and Key Opinion Consumers (KOCs) with smaller but highly engaged communities, each type has its unique strengths. 💥 Here’s a quick breakdown: 👑 𝐌𝐞𝐠𝐚 KOLs:  The biggest names with over 10 million followers, great for massive brand awareness. 📸 𝐓𝐨𝐩-𝐓𝐢𝐞𝐫 KOLs:  Industry experts with 1 to 10 million followers, ideal for credibility and trend-setting. 👍 𝐌𝐢𝐝-𝐓𝐢𝐞𝐫 KOLs:  With 500K to 1M followers, they have a more targeted audience for higher conversion rates. 🤝 𝐌𝐢𝐜𝐫𝐨 KOLs:  Close-knit communities between 100K and 500K followers, known for trust and engagement. 🎯 𝐍𝐚𝐧𝐨 KOLs/𝐊𝐎𝐂𝐬:  Authentic and relatable voices with under 100K followers, offering genuine word-of-mouth marketing. 𝐁𝐨𝐧𝐮𝐬 𝐈𝐧𝐟𝐨: Curious about how KOCs differ from KOLs? 🤔 Check out the last slide to see why these trusted, everyday consumers are becoming a powerful marketing force in China! 👉 Next up: We’ll be diving into key numbers about consumer trust and how KOLs influence sales in China. Stay tuned for more insights! Follow us for more in our ‘KOL Insights’ series! 📈 #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness #KOLs #KOCs #ConsumerTrust #BrandGrowth

[From Brand Buzz to Business Conversions]   A recent study by Meltwater titled "Digital 2024: Hong Kong" reported that 50.2% of individuals research brands online before making a purchase. Consumers seek information from digital content creators and Key Opinion Leaders (#KOLs) they follow before making buying decisions. In a notable case with an F&B client, Rubison Marketing Solutions Limited saw a KOL collab post performed 43 times better than non-collaborated ones, and that campaign also generated more businesses in return.   In Hong Kong and Macau, we believe that investments in leveraging the right KOLs will continue to rise as brands aim to enhance exposure and tap into potential fan bases. Rubison's expertise in working across different platforms such as #Facebook, #Instagram, or #Xiaohongshu allows brands to reach diverse audiences effectively.   By striking a balance between marketing messages and KOL content, brands can maximise impact. If you're unsure how to identify suitable KOLs for collaboration, we offer personalised assistance in crafting a comprehensive KOL marketing strategy tailored to your needs. From curating the best marketing angle to selecting the right KOLs across diverse domains, we can bridge the gap between #brandawareness and tangible business outcomes.   Source: Meltwater #SocialMedia #Marketing #Influencer #Digitalmarketing