Leeah Liu’s Post

U.S. businesses, are you ready to conquer the world stage? ... ...Knowing the art of brand communication in international markets outside the US can be your golden ticket. Let's break down the must-knows for making your mark globally 🔐 🌏 Southeast Asia 🌊 Spotlight Channels: Mobile ads, social media, and influencers who sway the masses. 🌟 Winning Factors: Go mobile, localize content, and win with local influencers. 🕌 Middle East ☪ Spotlight Channels: Social media, TV, and local events that capture the regional pulse. 🌟Winning Factors: Respect culture, highlight family values, and sync with Islamic calendars. 💶 Europe 🏤 Spotlight Channels: A mix of social media, traditional media, and digital marketing across diverse cultures. 🌟Winning Factors: Stress on quality, sustainability, and a regional flavor in your approach. 🌍 Africa 🦁 Spotlight Channels: Mobile ads, social media, and local radio with a strong community vibe. 🌟Winning Factors: Prioritize affordability, local language, and community engagement. In this global game, the secret sauce is tailoring your brand communication to resonate with the cultural symphony of each market. Get it right, and you'll hit the high notes of international success. 🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

𝐓𝐨𝐝𝐚𝐲'𝐬 𝐊𝐄𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝐒𝐄𝐑𝐕𝐈𝐂𝐄 𝟑: 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐏𝐨𝐩-𝐮𝐩 𝐄𝐯𝐞𝐧𝐭𝐬 👏 𝟏. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐈𝐧𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐨𝐧 Engage directly with local communities by integrating regional cultural elements and activities into your pop-up event, ensuring a memorable experience that resonates with attendees. 👏 𝟐. 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐡𝐨𝐨𝐭𝐬 Capture the excitement of your event through live social media updates and on-site content creation, driving traffic and increasing online visibility. 👏 𝟑. 𝐃𝐨𝐨𝐫𝐛𝐨𝐨𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐝𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 Offer unique in-person experiences such as product trials, interactive installations, and personalized consultations to create lasting connections with customers. 👏 𝟒. 𝐒𝐩𝐨𝐧𝐨𝐫𝐞𝐝 𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 Partner with influencers and local businesses to co-host events that amplify brand presence and foster community goodwill. Keyfocus excels in crafting immersive offline experiences designed to captivate and engage target audiences. We assist brands in creating impactful pop-up events that not only promote products but also build strong relationships with consumers, ensuring a successful market entry and lasting brand loyalty in China. #china #marketing #branding

Ever wondered how to make your brand stand out in the crowded Chinese market? 🚀 The RED and [And Life] Festival in Nanjing showcased a dopamine-themed carnival that redefined engagement. Picture this: a map-based check-in game where participants collect stamps at different booths to earn prizes. Now add local performances, interactive workshops, and you’ve got something unforgettable. Brand partners NIO and JD.com nailed it! They set up check-in areas and interactive experiences that kept people coming back. The event featured: → Local performances → Hands-on local crafts → Interactive workshops → Creative exhibition areas → Outdoor sports challenges How did they spread the word? RED's powerful social media campaign. KOLs (Key Opinion Leaders) got involved, promoting and attending, using hashtags like AndLifeFestival and REDDopamineCarnival. The impact? Over 5.7 million views on RED! 🎉 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗲𝘃𝗲𝗻𝘁: 1. Create Interactive Experiences: Engage your audience with fun, interactive setups. 2. Leverage Social Media: Use popular platforms to promote; unique hashtags encourage user-generated content (UGC). 3. Partner with Influencers: KOLs amplify reach; their followers trust their recommendations. 4. Offer Prizes and Incentives: Keep people engaged with rewards. 5. Showcase Local Culture: Attract locals with cultural elements, giving your event a unique flavor. Planning an event in China? These strategies can make it unforgettable. — Resonance is a marketing agency leader in China, since 2008. Get our latest insights here: radar.resonancedigital.com #china #digital #social #media #influencer

As an International Head of Business Development, I’ve learned the critical importance of understanding and appreciating diverse markets. 🌍 One of the key factors in succeeding globally is LOCALISATION. Recognizing that a one-size-fits-all approach simply doesn’t work. Here’s my top tip for navigating this complex landscape: Invest time in cultural research and localize your strategies to resonate with different audiences. As every market has its unique cultural nuances, consumer behaviors, and preferences. By understanding these differences, you can tailor your marketing efforts to connect authentically with each audience. Recently, our team worked on a campaign for a client expanding into Southeast Asia (Malaysia). We conducted extensive research on local consumer behaviour and preferences. By localizing our strategies and working closely with regional influencers, we were able to significantly boost brand awareness and engagement. Hence, localization is not just about language; it’s about adapting your entire strategy to align with the cultural context of each market. This effort builds authentic connections and drives meaningful engagement, ultimately leading to business success. How do you tailor your approach for global markets? I’d love to hear your thoughts and experiences! Let’s share insights and learn from each other. #GlobalBusiness #MarketingStrategy #ProfessionalAdvice #DigitalGrowthWithRohini #RohiniLeadsGlobal

We break down the key differences between WeChat and Weibo to help you choose the champion for your brand. WeChat: Your Gateway to Deeper Connections ◽️Imagine an exclusive social club – WeChat fosters intimate connections with your target audience. ◽️Leverage features like groups and subscribed content to build loyalty, drive engagement, and create a thriving brand community. Weibo: Your Buzz-Worthy Platform ◽️Think town square! Weibo is a dynamic hub for generating brand awareness and sparking conversations. ◽️Amplify your message and reach a wider audience programmatically. Choosing Your Champion: ◽️Nurturing Relationships & Long-Term Engagement: WeChat shines! ◽️Spreading Brand Awareness: Weibo takes the lead! Don’t navigate China’s social media landscape alone! POLARIS+ is your expert guide. Contact today to craft a winning social media strategy tailored for the Chinese market! ➡️ #ChinaMarketing #SocialMedia #WeChat #Weibo #DigitalMarketing #POLARISPlus #PickYourChampion

Expanding into the Asian market can be daunting, can’t it? 🤔 A startup CEO recently shared with me: “Asia is so diverse; I don’t know where to begin.” Indeed, Asia presents: • Varied regulations across countries • Diverse consumer behavior patterns • Distinct local platforms and media landscapes However, this complexity can be an opportunity. Our 15 years of insights across Asia reveal: 1️⃣ Localization is essential, not optional • Tailored strategies per country can boost ROI by 2-3 times 2️⃣ Accelerated digital transformation • Mobile-first strategies are crucial, especially in Southeast Asia 3️⃣ Importance of trust-based marketing • Brand storytelling and leveraging local influencers are key Your brand can succeed in the Asian market. Consult with experts to develop concrete strategies. 👉 Schedule a free consultation: globalbridgemarketing.com 📞 Contact: contact@globalbridgemarketing.com #AsiaMarketing #GlobalMarketing #MarketExpansion #Startup

🌍 Embracing Diversity in Marketing: Why Multicultural Agencies Are Essential 🌍 In today's global marketplace, understanding diverse cultures isn't just beneficial—it's essential for successful marketing strategies. That's where multicultural marketing agencies shine. 🔍 Cultural Insights: These agencies offer invaluable cultural insights that can't be gleaned from traditional market research. By tapping into their expertise, businesses can tailor their messaging to resonate deeply with diverse audiences. 👥 Diverse Teams: With diverse teams at their core, multicultural agencies bring together individuals from various backgrounds and perspectives. This diversity fuels creativity and innovation, enabling them to navigate the landscape and connect authentically with communities. 🚀 Engaging Networks: Instead of casting wide fishing nets, multicultural agencies live and breathe the diverse networks they serve. They're embedded in communities, working alongside influencers and groups to ensure messages not only reach but also truly resonate with the target audience. By partnering with multicultural agencies, like us, businesses can go beyond surface-level engagement and forge meaningful connections. Remember, in today's interconnected world, networks are the key to unlocking success in diverse markets. Let's embrace diversity and create marketing strategies that truly reflect the rich tapestry of our world. www.multiculturaluk.com #MulticulturalMarketing #DiversityAndInclusion #MarketingStrategy

𝐌𝐌𝐀 𝐈𝐌𝐏𝐀𝐂𝐓 𝐕𝐈𝐄𝐓𝐍𝐀𝐌 𝟐𝟎𝟐𝟒 | 𝐃𝐄𝐂𝐎𝐃𝐈𝐍𝐆 𝐓𝐇𝐄 𝐇𝐎𝐔𝐒𝐄𝐇𝐎𝐋𝐃 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐉𝐎𝐔𝐑𝐍𝐄𝐘: 𝐍𝐄𝐖 𝐃𝐘𝐍𝐀𝐌𝐈𝐂𝐒 𝐀𝐍𝐃 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐎𝐏𝐏𝐎𝐑𝐓𝐔𝐍𝐈𝐓𝐈𝐄𝐒  The landscape of household purchasing is undergoing a transformation. As family roles evolve and new voices emerge in decision-making, marketers need to understand these shifts to effectively connect with households. Brands must adapt to this dynamic environment, leveraging data to stay ahead and craft more targeted marketing strategies. Join Mr. Ben P., Director of Growth at H+, as he breaks down the latest insights and opportunities to help brands navigate this intricate customer journey. Key Takeaways: 📊 Shifting Roles: New influencers are shaping household buying decisions. 📊 Data-Driven Insights: Use data to decode the evolving customer journey. 📊 Marketing Opportunities: Learn strategies to effectively engage modern households. See you soon at the biggest event of the year, where industry leaders gather to shape the future of marketing and drive business growth! 🔥 Share your participation at MMA Impact Vietnam 2024 via: https://lnkd.in/gVymHpAT About MMA Impact Vietnam 2024: ⏰ Time: 8h00 - 17h00 October 25th, 2024  📍 Location: JW Marriott Hotel & Suites Saigon, Corner Hai Ba Trung St. & Le Duan Blvd, District 1, Ben Nghe Ward, Ho Chi Minh city #MMAAPAC #MMAVN #MMAVietnam #Futureofmarketing #Architectthefuture #marketingevent #leadership #MMAGlobal #Shapethefuture #Modernmarketing #marketingagency #business #digitalmarketing #socialmedia #branding #entrepreneur #contentmarketing

In today's global market, language should never hinder your growth. Our expert translation services empower entrepreneurs, businesses, and influencers to connect with international clients, build trust, and grow your influence on a global scale. ✅ Accurate, culturally tailored translations. ✅ Fast turnarounds for busy professionals. ✅ Solutions designed to amplify your global voice. Ready to make an impact worldwide? 📞 Contact us today for seamless multilingual communication. Let's work together to bring your ideas to every corner of the world! #GlobalMarketing #BusinessTranslations #TranslationSolutions #EntrepreneurSuccess #BusinessLeadership #DigitalInfluence #InternationalGrowth #MarketGlobal #SpeakEverywhere

🌍 Embracing Diversity in Marketing: Why Multicultural Agencies Are Essential 🌍 In today's global marketplace, understanding diverse cultures isn't just beneficial—it's essential for successful marketing strategies. That's where multicultural marketing agencies shine. 🔍 Cultural Insights: These agencies offer invaluable cultural insights that can't be gleaned from traditional market research. By tapping into their expertise, businesses can tailor their messaging to resonate deeply with diverse audiences. 👥 Diverse Teams: With diverse teams at their core, multicultural agencies bring together individuals from various backgrounds and perspectives. This diversity fuels creativity and innovation, enabling them to navigate the landscape and connect authentically with communities. 🚀 Engaging Networks: Instead of casting wide fishing nets, multicultural agencies live and breathe the diverse networks they serve. They're embedded in communities, working alongside influencers and groups to ensure messages not only reach but also truly resonate with the target audience. By partnering with multicultural agencies, like us, businesses can go beyond surface-level engagement and forge meaningful connections. Remember, in today's interconnected world, networks are the key to unlocking success in diverse markets. Let's embrace diversity and create marketing strategies that truly reflect the rich tapestry of our world. www.multiculturaluk.com #MulticulturalMarketing #DiversityAndInclusion #MarketingStrategy