Molton Brown’s Post

"Trudon is the Royalty of candles and fragrances. That’s how I feel about the brand. Trudon is the most prestigious and reputable candle brand in the world. Not having the pressure to be in the mass market aiming for ambitious profits gives us the space to be creative and unique. Being a Royal brand in the heart means that we are the leader and therefore followed. " - Michel Blanco, store manager of Trudon London. Read the full interview on https://lnkd.in/ehx_ZcYq #businessstory #businessstorytelling #storytelling

A simple search on Google will tell you that in skin care fragrance is actually considered the leading cause of allergic reactions on the skin, and a lot of people struggle with redness, peeling skin, eczema and dryness thanks to it. But as a marketer you are given a legacy product with fragrance as its USP. So what do you? Here's a superb way of tackling this, watch and learn!

Discover Robertet's feature in the latest issue of Nez, le mouvement culturel olfactif magazine. This edition showcases three key visuals from Robertet's new brand platform, which beautifully highlight our mission: "𝗦𝗽𝗮𝗿𝗸𝗶𝗻𝗴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝘀, 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗙𝘂𝘁𝘂𝗿𝗶𝗻𝗴 𝗡𝗮𝘁𝘂𝗿𝗮𝗹𝘀." These visuals encapsulate our commitment to innovation and sustainability, reflecting our ongoing efforts to push the boundaries of what is possible with natural ingredients. As a global leader in natural raw materials, Robertet transforms these precious resources into unique olfactory experiences that captivate the senses. Our dedication to sustainability ensures that we not only create exceptional products but also protect and preserve the environment. Our innovative approach and respect for tradition allow us to take natural ingredients to new heights, maintaining our position at the forefront of the Fragrances and Flavors industry. #Robertet_group #NEZMagazine #Sustainability #NaturalIngredients #PerfumeIndustry #Innovation

🌟 **The BETTER Brand breaks new ground in the fragrance market** 🌟 We are happy to see that the BETTER Brand has been highlighted as a groundbreaking force in the recently published https://lnkd.in/gzu8TyPd report on the Australia Fragrance and Perfume Market! 🥂 As the report outlines, the fragrance market is experiencing significant growth driven by a surge in demand for niche, luxury, and sustainable products. At the BETTER Brand, we're proud to be at the forefront of these trends, offering a range of premium fragrances that not only captivate the senses but also align with the evolving preferences of conscious consumers. Our dedication to sustainability and ethical sourcing has positioned us as leaders in the eco-conscious segment, while our commitment to innovation allows us to craft unique scents that cater to the growing demand for personalized and luxury experiences. As the market continues to expand, we're excited to continue leading the charge in these key areas of growth. This recognition wouldn't be possible without the passion and hard work of our incredible team, the support of our valued partners, and the loyalty of our customers. Together, we are redefining the fragrance industry and setting new standards for excellence. Here’s to continued success and many more milestones ahead! 🚀✨ #TheBETTERBrand #FragranceInnovation #Sustainability #LuxuryPerfume #MarketGrowth #AustraliaMarket #IndustryRecognition

Fragrance is the fastest growing category in the beauty industry according to the mmi Analytics by CARMA's beauty media benchmark. And it's the only beauty category that has grown every year since 2019. For more snippets like these, download our report. You can find out: 🌸 Which were the most mentioned fragrance brands in 2023 🎭 Who were the top fragrance ambassadors and for which brand campaigns 🛍️ Who had the largest share of voice on online retailer home pages 🚀 And which brands were winning on TikTok #mediainsight #etailinsight #ecommerceinsight #fragrance #faceofbrand #beautybusiness #beautyindsutry #dataanalytics #mediamonitoring The Fragrance Foundation UK Jo Malone London Diptyque Paris Parfums Christian Dior CHANEL BYREDO Penhaligon's Prada Creed Amazon Boots UK SEPHORA John Lewis & Partners Selfridges Space NK The Perfume Shop The Fragrance Shop Cult Beauty Harrods

Fragrance is the fastest growing category in the beauty industry according to the mmi Analytics by CARMA's beauty media benchmark. And it's the only beauty category that has grown every year since 2019. For more snippets like these, download our report. You can find out: 🌸 Which were the most mentioned fragrance brands in 2023 🎭 Who were the top fragrance ambassadors and for which brand campaigns 🛍️ Who had the largest share of voice on online retailer home pages 🚀 And which brands were winning on TikTok #mediainsight #etailinsight #ecommerceinsight #fragrance #faceofbrand #beautybusiness #beautyindsutry #dataanalytics #mediamonitoring The Fragrance Foundation UK Jo Malone London Diptyque Paris Parfums Christian Dior CHANEL BYREDO Penhaligon's Prada Creed Amazon Boots UK SEPHORA John Lewis & Partners Selfridges Space NK The Perfume Shop The Fragrance Shop Cult Beauty Harrods

This is fascinating - in showing that sephora is indeed *not at all* planet aware… why? If it was planet aware, it would see the pointlessness of tracking some numbers and statements about brands catering to mostly inherently unsustainable value propositions via inherently unsustainable products, business models and value chains. Our outer context is one of transgressed planetary boundaries and a destabilising planet - and of the global economy having blown through these ecological budgets without making substantial progress towards wellbeing for all. In this context there is no way to nudge the beauty industry to sustainability through tweaks. If we first did a rough estimate of all the resources, agricultural inputs, energy etc used to make beuty products but also needed to meet the basic needs of all, we’d see that if we were to deliver wellbeing for all first, there’d likely be no “budgets” left for non-essential needs such as much of what the beauty industry delivers. (This is btw a step in the Planetary Ikigai Organisational Gap Assessment Tool, but we’re mulling on an industry-wide version too). The only way to stand a chance at not actively eroding the prospects of a liveable future and wellbeing for all is to refocus on catering to essential needs, in ways that actually saturate them. That is the sustainability transformation necessary for similar non-essential industries, if they want to become sustainable and have a place in a future economy. And it’s their fiduciary duty. It’s high time we stop thinking of corporate sustainability or product sustainability in insignificant details, and zoom out to the big picture. And do some actual strategising, so we can start meaningful action.

SEPHORA have doubled down on the environmental criteria for the brands it features on its shelves and website to get more granular. I salute the shift away from vague "clean" and "planet friendly" terminology to something more tangible Our Carbon Literacy course approved by The Carbon Literacy Project is tailored specifically for Personal care brands covering the basics of many aspects of Sephora's checklist - if you are a cosmetics brand scratching your head on how to meet the criteria - get in touch!