Momentum Worldwide’s Post

D&AD's Wednesday session kicks off with a fascinating chat between DDB’s president and global CCO Chaka Sobhani, president of this year’s film jury, and Noam Murro, the iconic Biscuit Filmworks director. A frank and honest conversation about feelings in film and how to make work that moves us. Some of the key takeaways from Murro included: ·      It doesn’t matter what you shoot on – do you, as a viewer ever look at any piece of content and wonder what it was shot on?  ·      Craft is important, but it’s about the clarity of the idea ·      Nothing good will result from bad writing – it’s key to protect the writer. Don’t let it get changed a thousand times, but if you protect it you can have something great in the end. ·      Choose a script from its potential – and involve everybody in the process, including the client ·      Don’t sell a piece of music before you shoot – you might end up using a $30 song rather than a million-dollar track. Music can be great for inspiration, but the final piece of music has to work with whatever you shot. ·      Inspiration for stories can come from anyone you meet ·      Stick to what you’re good at – it’s not that complicated. #DandADFestival #Creativity #ChakaSobhani https://lnkd.in/gvxVcU8

When I think of an orchestra and social media, I am amazed by the thematic similarities. Just like a well-orchestrated musical performance, successful social media engagement hinges on every piece fitting and working harmoniously for a captivating result. The delivery platforms are our musical sections, the content our unique compositions, the imperative analytics providing the audience’s rhythm and tone. We're conducting on a digital platform, orchestrating a performance to resonate far and wide. As we continue to leverage the power of social media in the orchestral world, I welcome your insights. Together, let's craft campaigns that engage, inspire and endure. #OrchestraMarketing #SocialMediaSymphony #ConductingDigitalEngagement #Artsvue

Musicians, filmmakers and people who are behind the scenes---build your brand! The loudest in the room usually get the most and best opportunities. Most of us aren't signed to a record label or don't have multi-million studios to distribute our content. However, we live in the world where we can compete with the biggest personalities and brands in the world. Prior to "social media" one would usually have had to spend ten of thousands to millions of dollars to reach a decent size audience 10 thousand people. Today, we can build audiences organically or spend a few hundred and reach more people. This is the best time in history to be a creative. Besides technology making easier to expand our capabilities in our art we have the ability to share it with more people. Let's take advantage of our god-given talents. The world needs us. It might inspire somebody or even solve a problem for a person or community. Make that post, start that Youtube channel, start being more consistent, and etc. You are the master of your domain. #musicians #musicindustry #filmmaking #musicbusiness

The music industry is facing significant hurdles that hinder artists from creating their best work. Two major challenges are: 1. Low compensation - artists earn a mere $0.0035 per stream on average 2. Delayed payments - artists wait 2-3 months to receive their earnings But there's hope! Mag Rodriguez, the visionary CEO of EVEN, is tackling these issues head-on using emerging technology, including Magic. With EVEN's innovative platform, artists can: ✅ Get paid daily, ensuring a steady income stream ✅ Earn over 100x more per stream compared to traditional streaming services We had the privilege of sitting down with Mag to discuss how EVEN is reshaping the future of the music industry. In this exclusive interview, Mag shares insights on empowering artists and creating a more sustainable and equitable ecosystem. Don't miss out on this game-changing conversation! Watch the full interview here 👇 #MusicIndustry #ArtistEmpowerment #EVENmusic #Musictech

Developing new audiences, whether they are introducing new generations to your product or even expanding your presence overseas, is important for businesses to continue and grow. Sara Vening explains their strategy and how they are managing to achieve this at The Glasshouse International Centre for Music🎵 https://lnkd.in/eB65vHuq #TheGlasshouseICM #NewcastleGateshead #InTheFrame #BigPictureBanking Andrea Delay, Paul Kempster, peter kirkpatrick

Stay ahead in the music industry with The Manager's Playbook by Mauricio Ruiz. This week's "Pay Attention" segment highlights key trends, data tools, and essential tactics. Learn more: https://lnkd.in/gw7TdRMX #TheManagersPlaybook #MusicIndustry #ArtistManagement #Newsletter

I worked at one of the biggest record labels in the world. Now I work at one of the biggest advertising agencies in the world. Here are some of the differences I’ve observed so far: 1. Creativity is at the core of everything in advertising. As a junior, I’m being nurtured to create with intent and there’s an emphasis on developing my craft. At record labels, creativity comes second (after the numbers). There’s not as much need for nurturing employee creativity / craft because it’s almost always outsourced and commissioned elsewhere. 2. Money. Brands have money, artists / labels don’t (have as much). This has a huge effect on the creative. 3. Interestingly but unsurprisingly, at the record label, there were way more black employees on a ratio level. Labels often have dedicated ‘urban’ (i.e. black lol) music teams and there’s a clear focus on having people from those backgrounds speak to that that audience. I have an entire notes page with more observations, I just need time to watch them develop and prove true. Will be sharing in due course, in the meantime I wonder if agencies & labels will one day merge as a model? Brands and music interect massively, this could be interesting. #Recordlabel #musicindustry #advertising #adindustry #culture

Musicians, filmmakers and people who are behind the scenes---build your brand! The loudest in the room usually get the most and best opportunities. Most of us aren't signed to a record label or don't have multi-million studios to distribute our content. However, we live in the world where we can compete with the biggest personalities and brands in the world. Prior to "social media" one would usually have had to spend ten of thousands to millions of dollars to reach a decent size audience 10 thousand people. Today, we can build audiences organically or spend a few hundred and reach more people. This is the best time in history to be a creative. Besides technology making easier to expand our capabilities in our art we have the ability to share it with more people. Let's take advantage of our god-given talents. The world needs us. It might inspire somebody or even solve a problem for a person or community. Make that post, start that Youtube channel, start being more consistent, and etc. You are the master of your domain. #musicians #musicindustry #filmmaking #musicbusiness

How to Take Your Performance to the Next Level: Essential Tips for Musicians Learn how to elevate your live performances and captivate your audience. Discover the importance of eye contact, engaging with the crowd, and implementing performance strategies to leave a lasting impression. Upgrade your skills and unlock your potential on stage. #LivePerformanceSkills #EngagingAudience #MusicianTips #StagePresence #PerformanceStrategies #CaptivatingCrowds #ElevateYourMusic #AudienceConnection #MusicPerformance #StageSkills

How to Take Your Performance to the Next Level: Essential Tips for Musicians Learn how to elevate your live performances and captivate your audience. Discover the importance of eye contact, engaging with the crowd, and implementing performance strategies to leave a lasting impression. Upgrade your skills and unlock your potential on stage. #LivePerformanceSkills #EngagingAudience #MusicianTips #StagePresence #PerformanceStrategies #CaptivatingCrowds #ElevateYourMusic #AudienceConnection #MusicPerformance #StageSkills