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MONA aims to effectively manage visitor flows, reduce negative impacts on the local environment and improve inclusive access to nature reserves. To achieve these ambitious goals, MONA is implementing three pilots in eight nature sites to address the diverse issues. 𝗠𝗲𝗲𝘁 𝗣𝗶𝗹𝗼𝘁 𝗖 🔄 Pilot C: Nudging towards sustainable choices Led by Tourismus Zentrale Saarland GmbH, Parc naturel régional de la Montagne de Reims and Parc Naturel Régional Scarpe-Escaut, Pilot C applies nudging theory to encourage sustainable behaviour. The development of communication and marketing concepts, the design of a package of measures and the implementation of nudging interventions are the core activities of this pilot. More information under: https://lnkd.in/duqu35Ws #interreg #nweurope #mona #sustainabletourism

Introduction Pilot C: Nudging towards sustainable choices

Introduction Pilot C: Nudging towards sustainable choices

mona.nweurope.eu

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