MonetizeMore’s Post

IAB just released the results from our 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for Growth! 📊 This study is a follow-up to the initial November 2023 release, providing current perspectives from 200 buy-side ad investment decision makers at #brands and #agencies. Download now: https://okt.to/nMFJGw #AdSpend

📣 Excited to share that Eric Brackmann, Koddi's VP of Commerce Media, will be joining an incredible panel at Advertising Week, hosted by Progress Partners. The panel will dive into the evolving adtech ecosystem, exploring the intersection of retail media, CTV, and privacy—three forces shaping the future of digital advertising. Don't miss this dynamic conversation on where the industry is headed. Link in the comments to RSVP ⬇ #retailmedia #commercemedia #adtech #advertisingweek

Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers

Forecast from GroupM for 2024-2025 for the U.S. advertising market. 1. Retail media growth will slow by half; 2. CTV rates are so high, in general; 3. Outdoor growth will double! 4. Search advertising will pull in the big bucks in 2025. Perhaps it's all about chat bots? 5. Advertising in cinemas is drying up; 6. Audio advertising will show negative growth in 2024, but will skyrocket by 0.2% in 2025; 7. The print press and classic television will be falling; Source https://lnkd.in/duHVQ-PV #adtech #adops #ctv #programmatic #retail #forecast

The ad tech industry is undergoing its own renaissance. April Weeks discusses the importance of aligning media and creative strategies as advertisers shift into the cookieless future via MediaVillage.org: https://ow.ly/uZFT50RyK05

The digital media landscape has completely changed the way advertisers need to approach media investment management. Today's auction-based marketplaces mean that media is bought in real time. 👉 The better advertisers are at making those real time decisions, the better their competitive advantage will be. As ID Comms' David Indo puts it: This new way of buying moves media away from a metric of cost to a metric of VALUE. If you're looking for more value from your digital media investments, look no further than Digital Control™️ https://lnkd.in/gnedht3p #IDComms #DigitalMedia #MediaInvestments #PaidMedia #Programmatic #BrandsDeserveBetterMedia #DigitalControl

As 2024 comes to a close, JWP (JW Player) Connatix SVP GM Mike Caprio is looking ahead to what’s next for the media and ad tech industry in 2025. In a recent ExchangeWire article, Mike shared his predictions on the key innovations set to shape the next year — and why 2025 promises to be a transformative one. 📺🔮 https://hubs.li/Q0303-8N0

A powerful piece from Paul McIntyre in today’s Mi3 sheds light on the growing need for transparency within the media ecosystem—and the risks advertisers and media face in its absence.  Complimented by the lead story in Mi3 Fast News highlighting marketers' top priorities remain measurement and tracking. Advertisers and agencies are increasingly demanding proof that their spend is driving results, and they want simplicity in that justification—something global platforms excel at delivering. However, while this data is critical, advertisers also need a competitive ecosystem that works in their best interests. After all, if advertisers aren’t winning, the ecosystem as a whole won’t thrive. The good news? As a client, you can prove the efficacy of your video campaigns—both domestic and global—and ensure you’re getting the quality product you’ve paid for, in real time. Crucial because it’s data you can act on when it matters. At Adgile, our technology delivers media intelligence that drives growth. We provide precise, timely video insights, not just "what" works, but "why", across all platforms. It's a level of transparency that fuels competition and as a client gives you an unfair advantage. #MediaTransparency #AdTech #MarketingInsights #VideoMarketing #DataDrivenGrowth #Adgile Shaun Lohman Craig Service Stu Carr Mark Schanzl

Hey Ad Tech Fans 😎 Our Co.CEO, Rotem Shaul just shared some great insights on dynamic take rates and how they’re changing the game for publishers and brands. Definitely worth a read for anyone in the ad tech space! 🔥 Dive into the full article here 👉 https://lnkd.in/dkxzDaHT #AdTech #DynamicBidding #Primis #PrimisInsights

The digital ad world is changing fast, shifting from volume to quality and engagement. Here is what Adi Pinco, our Programmatic Demand Manager has to say: https://lnkd.in/eRrbfs6k. Check it out to see how this shift is reshaping success for publishers, driving more meaningful interactions and better revenue. #adrevenue #userengagement #carambolaai #programmaticdemand #socialembed