Monks’ Post

A big thank you 👏 to everyone who joined us at Advertising Week NY 2024! Covering hot topics like programmatic tech, CTV and leadership, industry experts in marketing, media and technology explored the innovations and trends shaping our industry. Whether it was Joe Melaragno highlighting real-time, automated solutions for effective, targeted advertising; or Courtney Howell and Justin Evans diving into the future of FAST, CTV and AI; or Michael Scott explaining data layers in streaming TV — the future of digital advertising is here. Learn more: https://lnkd.in/d5nTttkt #ProgrammaticTech #CTV #AIInnovation #SamsungAds #DigitalTransformation

📺 Roku’s Latest Ad-Tech Innovation: Changing the Game for Pause Ads ⏸️ Roku is making waves again with its upcoming patent for HDMI Customized Ad Insertion—a tech innovation that can sense when viewers pause content on a media device and display targeted ads based on the paused media. With the rise of Connected TV (CTV), this could change how brands interact with viewers during key moments of attention. 📊 🚀 As CTV ad strategies evolve, companies like Amazon, HBO Max, Hulu, and Netflix have already embraced pause ads, and now Roku could soon take this technology to the next level by customizing ads based on the paused content’s context. For publishers, this is a game-changing opportunity! Adbumps is at the forefront of helping publishers optimize their revenue through programmatic advertising in the CTV space, capitalizing on emerging trends like Roku’s latest development. Let Adbumps help you take advantage of the innovative possibilities in CTV and maximize your ad revenue. Don’t miss out! 🎯 📲 Ready to explore? Let’s talk about your programmatic strategy today! Source: Marketing Brew #DataDriven #AdTech #RevenueOptimization #Programmatic #Advertising #Publishers #DigitalMarketing

Exciting news! RTL AdAlliance and Wurl have joined forces to enhance advertising sales on European CTV inventory. This partnership leverages Wurl's reach of 170 million connected TVs monthly and RTL AdAlliance's extensive sales expertise to offer advertisers simple access to over 1,300 FAST channels across key European markets. This collaboration is set to drive significant growth in CTV ad spend by connecting brands with highly attentive audiences in brand-safe environments. Together, we're poised to revolutionize the European CTV advertising landscape! 🚀📺 #CTV #Advertising #Partnership #DigitalTransformation

🚀 Best Practices for Measuring Attribution in CTV Campaigns 🚀 As CTV continues to disrupt the advertising space, measuring success requires a multi-faceted approach. From view-through attribution to incrementally testing, and footfall tracking, it’s crucial to leverage these tools to connect your campaigns to tangible results. 🖥️ Key strategies include: 1. View-through attribution to track post-ad interactions. 2. Incrementally testing to measure lift in exposed vs. unexposed audiences. 3. IP-based tracking for cross-device measurement. 4. Footfall attribution to measure offline conversions. Learn more about optimizing CTV campaign attribution in this insightful read 📊 https://lnkd.in/gj_byEMQ #CTV #Marketing #AdTech #Attribution #OTT #ConnectedTV

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/gJVUeWbC #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/d8E5RvTT #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/eM8H39Jz #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

"CTV is the holy grail" 📺 CTV is the fastest growing ad channel and advertisers are flocking to AVOD and FAST channels to spend their ad dollars. With this comes the immense opportunity to reach ideal audiences when they are most receptive, taking viewers on an immersive journey of highly relevant ads. However, market fragmentation, measurement, attribution, and ad fraud are some of the challenges the market is currently facing. Learn in the article below what some of the industry leaders think about the challenges and opportunities ahead 👇🏻 What do you think is the biggest challenge of the current market?

What makes #CTV ad measurement essential for today’s advertising success? With Connected TVs surging past traditional television, mastering CTV performance metrics is no longer optional – it’s essential. Advertisers who excel in these metrics can gauge how their ads captivate audiences, drive higher engagement, and meet their campaign goals. Discover the top CTV metrics in this blog post by Mike Villalobos, VP of Strategy & Planning at Seedtag: https://lnkd.in/eTXiVp8n #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

Grab your popcorn. Advertising on CTV just got better. 🍿 LiveRamp helps to power Google's PAIR solution for CTV, which enables advertisers to securely and privately leverage their first-party data to power their advertising, and reach 11% more unique viewers compared to cookie-based audiences. Read more about how CTV publishers are leveraging PAIR to create better advertising experiences. ⬇️ https://lnkd.in/gHd3e-39