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Many #AdTech and business media have shared #Cannes takeaways in the last two weeks. We loved reading all of them and decided to share the diverse ideas of our industry’s top-notch reporters in a single write-up. In a new post, we share a Cannes media roundup with key topics and takeaways covered by AdTech journalists. The highlights:   🔶 AI shifted from an emerging trend to the new reality advertisers and marketers must embrace (according to Ad Age, Digiday, The Drum, Fortune, EMARKETER, and The Wall Street Journal). 🔶 AdExchanger, InternetRetailing, and NewDigitalAge noted that retail media dominated La Croisette. 🔶 With the Olympics around the corner, sports were an important conversation in Cannes. The Current and The Media Leader took a closer look at these discussions. 🔶 The future of online publishers is uncertain, according to observations by Axios and AdMonsters, but there’s hope. Thanks to all the reporters who covered the week in Cannes with amazing detail and insight at an impressive speed. 📌 Check out our review media recaps: https://lnkd.in/d4zvgGYw #cannes2024 #canneslions #adtechmedia #xenoss #adtechevents

The way young generations interact with brands is evolving..and fast! 💭 Gen Z and other emerging generations such as Gen Alpha are more critical and savvy than ever, so how do brands stay relevant? Our CEO Jay Richards was welcomed to Golden Drum International Festival of Creativity and spoke about mitigating the risks of being cancelled in an age where social media can be hard to navigate. 💡 Attendees learned how to avoid these pitfalls and gained the tools to connect meaningfully with the next generation of consumers. Golden Drum International Festival of Creativity brings together creative, marketing and advertising professional communities in Europe to celebrate the ideas, creative teams and individuals within the industry. #GenZ #GenAlpha #Insights #Brands #Business #SocialMedia

Gen Z behavior is revolutionizing culture and values. Connecting with this generation is like making the perfect click, and it all begins with understanding this dynamic audience. Discover the key behaviors of Gen Z in Mexico and dive deeper into this insights in our latest article: https://bit.ly/4dXdaHL

In today's crowded marketplace, brands need more than just a great product or service to stand out—they need to build loyalty. But not all loyalty is created equal. 🤔 "Transactional Loyalty" is based on incentives like discounts, points, and rewards. While this approach can drive short-term sales, it's often fleeting. When the rewards stop, so does the loyalty. On the other hand, "Emotional Loyalty" is about creating a deeper bond with your customers. It's rooted in shared values, experiences, and a genuine connection that resonates beyond the product. This is the kind of loyalty that makes a customer choose you even when there’s a cheaper or more convenient option. Here’s why emotional loyalty is more effective: 1️⃣ Deeper Connections: Consumers feel a sense of belonging and alignment with brands that reflect their values. This connection creates advocates who are more likely to spread positive word-of-mouth. 2️⃣ Resilience to Competition: Emotional loyalty builds a protective moat around your brand. It creates a strong emotional attachment that competitors can't easily break, even with attractive offers. 3️⃣ Long-Term Value: Brands with strong emotional connections tend to have higher customer lifetime value. Emotionally loyal customers are more forgiving, more engaged, and more likely to stay with you through ups and downs. To foster emotional loyalty, brands need to go beyond transactions and create meaningful experiences, be authentic, and listen to their customers' needs. It's about making customers feel valued and understood—not just sold to. 🌟

The Channel Company fosters strategic growth for leading tech and channel brands around the globe. Collaborating with us allows you to: 🌐 Connect with global IT channel audiences 💡 Access unique market insights 📈 Empower channel partners and boost business growth With the support of TCC’s global brands and channel strategy professionals, your business can realize growth objectives in any international market. Learn more about how TCC can help your business scale! ➡️ https://okt.to/qprZNn #TechInsights #B2BTech #ITChannel

➡️We’ll be attending ProXXima 2024, the most important media, technology, and innovation event in Brazil's marketing and communications sector. 🇧🇷 Did you know that 95% of U18s influence household purchases and that 64% of teens in Brazil have their own money to spend? 💡 And that currently, 7 out of 10 dollars invested in digital advertising targeting minors are wasted? 💸 🗣️ Ricardo Wako, Country Manager of Kids Corp Brazil, will discuss these topics and more on the Content Stage. 🙌 To learn more about Martech for U18 and the digital industry, visit our booth (#6), our team will provide more information and some surprises. 🎉 #ProXXima2024 #Brazil #Martech #KidsCorp #Innovation

Embark on a journey to discover the future of online presence with Nexen Labz! 🚀💻 Explore innovative digital solutions that redefine the way you connect with your audience. It's time to elevate your online game! #NexenLabz #DigitalInnovation #OnlinePresence #FutureForward

Are you at #PrebidAscent? Mediavine's Amanda Martin and a panel of experts discussed identity solutions in the programmatic landscape from the main stage. Grab a cup of coffee and join in the conversation by giving us your thoughts on the current state of IDs in the comments below.

The countdown is finally over - SXSW kicks off tomorrow in Austin! As experienced producers, this intersection of creativity, innovation, and imagination is our happy place! Here's why else we’re stoked: Real-life Magic: In our digital age, crafting genuine human connections is more powerful than ever. SXSW showcases how we can forge deep bonds with audiences through uniquely engaging live activations and experiences. Boundary-pushing experiences: From launching buzzworthy products to entertaining die-hard fans, SXSW always showcases unmissable experiences that captivate. We can't wait to be inspired by the bold visions brought to life. Game-changing creativity: This is where pioneers push boundaries with stunts and experiences optimized for buzz and shareability. We can't wait to be inspired by the never-before-seen activations that will blow minds. So what are you looking forward to at SXSW this year? #SXSWInteractive2024 #EventMarketing #ExperientialMarketing #BrandActivation #ImmersiveExperiences #SXSW2024

#MilestoneAlert 🗣 Big day for all of us at Aleph Group, Inc as we announce the closing of the acquisition of Entravision Global Partners (“EGP”), the digital commercial partnership business unit of Entravision Communications Corporation.  This strategic move significantly expands Aleph's global footprint, solidifying its position as the single point of access for global digital media platforms seeking to reach audiences across Latin America, Asia-Pacific (APAC), the Middle East, Africa, and Europe. Aleph now reaches over 140 countries, empowering over 60 digital media platforms and 26,000+ advertisers with unparalleled access to a combined audience of 3 billion consumers 🤝 🌏 📈 Find out more: https://lnkd.in/de9Qtqqt Aleph Group, Inc 🤝 Entravision Digital - Global Advertising powered by Technology #CompanyUpdate #Acquisition #BusinessExpansion #NewBeginnings #MarketExpansion #Partnerships