Mount Vernon Ventures’ Post

Throughout my career, I've had the honor of working with both best-in-class and start-up brands across a range of industries, from entertainment to finance. I've had the opportunity to collaborate with and learn from, some of the most strategic and talented marketers and brand experts. It was a true pleasure to join my colleague and friend, Ann Marsh Rutledge, on the Start with Questions podcast recently to discuss the impact of crafting an intentional customer experience and the transformative power of branding. If you have 20 mins, take a listen and let me know what you think. #brandpodcast #buyerjourney #brandstrategy #BrandinginSchools

“You don’t want anyone to feel that it’s not the same place where they went to college anymore. You want a brand idea that outlives a whole lifetime of connection, and developing ideas that can speak to those different audiences becomes really important.” — Brian MacDonald Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school's brand. We’re chatting with Brian MacDonald, the co-founder & CCO at Zillion. After working with big consumer brands, Brian wants to bring higher education institutions to the same level of branding focus. In this episode, we tackle finding distinctive brand ideas. Join Troy Singer and Bart Caylor as they discuss: ✅ [4:40] Unique selling propositions and brand ownership ✅ [10:32] Building brand credibility ✅ [22:32] Finding strength in your brand’s detractors ✅ [30:48] How to tailor your school’s narrative This week's episode is sponsored by Caylor Solutions and Ring Digital. #branding #highered #narrative #storytelling #higheredmarketing

“You don’t want anyone to feel that it’s not the same place where they went to college anymore. You want a brand idea that outlives a whole lifetime of connection, and developing ideas that can speak to those different audiences becomes really important.” — Brian MacDonald Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school's brand. We’re chatting with Brian MacDonald, the co-founder & CCO at Zillion. After working with big consumer brands, Brian wants to bring higher education institutions to the same level of branding focus. In this episode, we tackle finding distinctive brand ideas. Join Troy Singer and I as we discuss: ✅ [4:40] Unique selling propositions and brand ownership ✅ [10:32] Building brand credibility ✅ [22:32] Finding strength in your brand’s detractors ✅ [30:48] How to tailor your school’s narrative This week's episode is sponsored by Caylor Solutions and Ring Digital. #branding #highered #narrative #storytelling #higheredmarketing

Stephanie Zhong is an entrepreneur brand whisperer, y'all! Steph has this amazing ability to help you find the gold of the work you are trying to put out in the world. She breathes new breath into entrepreneurs and helps people to step into their brilliance and take up space. If you're an entrepreneur, definitely check out this upcoming workshop. Steph is absolutely the real deal!

Your audience will always stay around for a good story. Even from your earliest days you have learnt and grown through the stories, you have been told. The stories told to you by the people you love, your teachers and even the stories you tell yourself day after day. Terry Tempest Williams has built her entire brand around educating on issues surrounding social and environmental justice through her stories. Facts, while true, will never engage your heart or your mind if it doesn’t come wrapped up in a good story. So much so, that we now live in an age where any brand can easily bury truth and facts if they dare to tell a better story than the competition. So, how can you get your audience to stop, listen and learn from your brand? Well, we’re sharing 6 impactful brand storytelling tips in this week’s video. So, if your brand is ready to start weaving captivating stories grab your pen and paper. - https://lnkd.in/ev-Mi-yP #branding #marketing #brandstrategy #leadership

🚀 As Founders, we embody our company's promise and future. Developing a strong personal brand is not just about managing perceptions; it's about taking control of your narrative and aligning it with your company's mission. In the vast business arena, a CEO equipped with a compelling personal brand can guide their organization towards unparalleled success. This journey requires dedication, authenticity, and a clear vision. Remember, your personal brand is your legacy; it's how you will be remembered and how your company will be perceived. Embrace this opportunity to shape your story and lead with purpose. #VisionaryLeadership #FoundersBrand #AuthenticBranding

Your employees are the first line of offense and defense for your brand 🛡️ In this #WednesdayWisdom, Josh Mait of 100 YARDS shares how to ensure your org is aligned around a clear narrative. Essential Components: 📌 A clear, common narrative around why they matter 📌 A concise articulation of said vision  📌 Execs who are all-in 📌 Repetition! Hear more insights from Josh on the power of brand storytelling to unite your teams and drive impact. If you’re ready to craft a brand story that inspires and aligns your entire organization, reach out to support@cmohuddles.com and we can connect you with the experts at 100 Yards. 👋 Tom Shapiro, Becky Lawlor, Jon Russo, Jarrett Fleagle, Reuben Ramirez, Jason Therrien, Elyse Flynn Meyer, Sahil Patel, Alexander Ferguson, Brent Keltner, Deepak Garg, Alan Hart, Marc Reichel, Curtis Sparrer

"Strategy is not choices you make every three to five years at a grandiose level, it’s making choices every single day about what you do as a business and how you go about doing it.” I had the pleasure of talking all things strategy with Eric Ressler of Cosmic. Specifically, we explored the difference between strategy and your strategic plan, as well as the power of effective narrative and storytelling in creating clarity around strategy — among many other things. Give the conversation a listen. https://lnkd.in/eQ9Jvjwa #managment #strategy #creativity

CEO, don’t start with what you do, what you know or even what you believe. Start with WHY your soul chose to be here and now. What visions fuel your inner fire? What outcomes leave you breathless with purpose? Only from this boundless inner terrain can category defying personal brand messaging be unearthed. Will you narrowcast to niches... or broadcast to ignite nations? The choice is yours. If you’re ready to build your powerhouse personal brand. We should chat! ⬇️🩷

“Folks don't buy what you do, they buy WHY you do it." Today, Terra Elan McVoy, Project Director/Strategist extraordinaire at Rootstock, emphasizes the power of WHY in driving success: It's crucial to infuse purpose into your brand narrative. Ask yourself: What's the story behind your product? Why does it matter? What values does it represent? Dig deep into your mission, vision, and values. Ensure consistency and authenticity in your brand messaging. That's the key to connecting with your audience on a deeper level. #brandvision #findyourwhy #branding