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Headlines like these only help build the Christian Dior Couture brand. It distracts from a massive problem that needs an intervention. Does hand-crafted now mean, crafted by exploited labour? People who can't or don't want to afford Dior bags are excited at the news that some of their peers overpay for these 'luxury' handbags. $57 with a 5,000% markup. Only idiots would pay for such emperor's clothes. But this line of thinking only strengthens the brand, not weaken it. You see, with brands, you don't pay for the product's benefit. You pay for the 'meaning' the brand occupies in your mind. You pay for the brand's perception and not the product's reality. The greater the deviation between perception and reality, the higher the price of the brand. The perception of Ferrari is stronger than the perception of Tesla. By showing how inexpensive the product is, you are only widening the gap between perception and reality, strengthening the Dior brand. But this trending narrative hides a dark truth. The truth is that these bags aren't handcrafted by artisans but by forced, exploited and possibly illegal slave labour. If the perception becomes that Dior handbags are NOT hand-crafted by artisans - then that's the perception that subtracts from the brand value. And yet, the fact of forced illegal labour isn't the narrative that's trending. Though it should be. So don't buy a Dior because the markup is 50x - refuse to buy it because they aren't crafted by artisans but by exploited and underpaid labour. You aren't buying art, you are just buying a mass-manufactured product. You are buying a brand that lies about its provenance. PS: Just to set the record straight, anyone who thinks the cost of a Dior handbag is just $57 (Rs. 4,700) doesn't understand business. The oft-quoted cost in headlines around the world doesn't include material, design and logistics. The true cost of a Dior handbag is a minimum of $400. A 5x multiple over the total cost of manufacturing is quite normal for the premium/luxury category. #Luxury #Dior #Handbag #Premium

This pitch launched a fashion empire during the aftermath of World War II (now worth $137 billion, per Forbes). In 1946, a young designer strides into a meeting in Paris, guided by a bold vision. A vision that transformed what fashion meant for France and eventually. In his pitch, he said: “I am not interested in managing a clothing factory. What I would like to run, is a craftsman’s workshop.  It'll cost a great deal of money and entail a lot of risk. But we'd recruit the best people in the trade and re-establish a salon for the greatest luxury in Paris. We would have the highest standards of workmanship.” This designer was Christian Dior Couture, who went on to launch his first collection in 1949. It was not the time to be dressed in expensive or lavish attire. This, however, did not deter Dior. He didn’t stop to think about people’s perceptions of his actions. He focused on his vision and did it anyway. Christian Dior’s first collection, “The New Look," became the most successful in fashion history. His bold pitch resonated, proving that luxury wasn't just about price tags. We learn from Dior's pitch: Vision matters, numbers don’t: ↳Passionate conviction is more persuasive than data. Articulate your vision and paint a picture that ignites the imagination. Do the unconventional: ↳Don't be afraid to challenge the status quo. History proves that the most disruptive ideas led to the greatest breakthroughs. Focus on excellence: ↳True luxury lies in meticulous craftsmanship and uncompromising standards. Strive for quality, not just quantity. So, the next time you pitch your dream, remember Dior. #dior #fashion #founder

🌟 Vision, Conviction, and Excellence: Lessons from Christian Dior 🌟 An inspiring reminder that passion, vision, and unwavering commitment to excellence can truly shape industries and redefine luxury. This is really great remarkable story of vision, conviction, and excellence. It's a great reminder to focus on the essence of our dreams and be unafraid to challenge the norm. Amidst post-WWII upheaval, Christian Dior's unwavering vision birthed a fashion empire worth $137 billion today. His transformative pitch taught us timeless lessons: ✨ Vision over Numbers: Passionate conviction trumps data. Paint a compelling vision that sparks the imagination. ✨ Embrace the Unconventional: Disrupting the status quo leads to breakthroughs. Don't fear challenging norms. ✨ Pursue Excellence: True luxury lies in meticulous craftsmanship and uncompromising standards. Christian Dior's bold pitch echoes timeless wisdom. When you pitch your dream, remember Dior's legacy. #thoughtleadership #visionarymindset #businessimpact

The evolution of luxury packaging dates back to the early 19th and 20th centuries. Companies like DIOR not only focused on producing exquisite products but also placed considerable emphasis on the presentation of their goods through luxurious packaging. Miss Dior first bottle was sold on December 1st, 1947, nine months after the revolution of the “New Look”. This first bottle was designed to mirror the silhouette Christian Dior dreamt for the modern and elegant woman. An amphora: feminine, curvaceous, timeless. The amphora, a shape that resembles something between an hourglass and a flower, speaks of classic beauty and youth. Dior’s “New Look” ended the era of frugality in fashion and cosmetics forced by the wartime. Exquisite packaging can leave a lasting impression on consumers, fostering brand loyalty and encouraging repeat purchases. When consumers have a positive experience with a product, including its packaging, they are more likely to remain loyal to the brand and recommend it to others. La Galerie Dior- Paris, France📍 TricorBraun TricorBraun Canada Parfums Christian Dior #packaging #luxurypackaging

"The New Look series explores the world of Christian Dior, Coco Chanel, and the fashion industry against the backdrop of World War II, and it amazed me," says Lora Nekrasova. Dior devoted his creations to his mother and gained fame by popularizing floral fragrances. The dynamic storytelling in 'The New Look' is truly captivating. In 1947, Dior introduced the New Look style, a fusion of elegance and luxury —this new aesthetic celebrated romantic, delicate, and confident women. It's fascinating to see that our customer preferences research this year has revealed a similar desire, validating the timelessness of Dior's vision. Today, the trend focuses on self-expression with a hint of hedonism and small pleasures, perfectly captured in our perfumes and candles. What do you think about the trend in which the series inspired Lora? How has it changed your business strategies? We'd love to hear your thoughts. #fragrance #smallbusiness #thenewlook

The Timeless Lessons of Christian Dior's Visionary Genius In the realm of fashion and beyond, few names resonate as profoundly as Christian Dior. His story isn't just about haute couture; it's a testament to the power of vision, resilience, and innovation. In the aftermath of World War II, when the world was draped in austerity, Dior saw an opportunity for rebirth. His "New Look" in 1947 wasn't just a fashion statement; it was a bold declaration of hope and renewal. With cinched waists and voluminous skirts, he didn't just design clothes; he sculpted an era's identity. But Dior's genius wasn't confined to the drawing board. His business acumen transformed his maison de couture into a global empire, setting a precedent in the luxury goods market. He understood something crucial: true visionaries don't just create; they inspire a movement. Today, as we navigate our paths, Dior's legacy is a beacon. It reminds us that our most significant challenges can become the canvases for our greatest achievements. His journey encourages us to think differently, to see beyond the conventional, and to dare to reimagine our world. As we reflect on Dior's enduring influence, let's ask ourselves: How can we channel our inner creativity to leave a lasting impact in our fields? How can we turn our visions into movements that stand the test of time? Let's discuss below! 👇 #ChristianDior #Innovation #Leadership #Creativity #FashionLegacy

💼 Christian Dior Couture Pays $57 to Produce a $2,780 Luxury Bag! Italian prosecutors have revealed that LVMH, Dior and Giorgio Armani handbags are made by exploited labor. 🌍 Workers are paid only $57 and some even sleep at work to keep up with demands, often at the expense of their safety. Sure, maintaining a brand name goes beyond the $57 material cost. There’s transportation, retail channels, and much more. But what are we really paying for at that $2,780 price point? Exclusivity, luxury, world-class design (questionable?), and most importantly, the feeling of wearing the same bag you saw on that model in the latest reel. Lessons learned: Labor exploitation is a red flag Product manufacturing is often way cheaper than marketing costs. Good (?) design is expensive. The brand name sells. This isn’t really newsworthy. Of course Italy has a fashion police. 🚨👗

Dior Sells ₹5,000 Bags for ₹2.5 Lakh—But Is It a Scam? Christian Dior Couture's ₹2.5 lakh bag costs only ₹5,000 to produce😲 Before you judge, remember: Luxury isn’t about cost—it’s about status and exclusivity. Christian Dior Couture isn’t just selling a bag; they’re selling a lifestyle. What do you think? Scam or smart strategy? #luxurylifestyle #pricingstrategy #dior #brandpositioning #business #marketing Christian Dior Couture

HOW TO MAKE YOUR CUSTOMERS NOT CARE ABOUT THE PRICES? The recent Dior relaunch of their Chiffre Rouge watch line has sent ripples through the luxury watch world. As your in-house fashion maniac, I'm fascinated by the audaciousness of this move. Christian Dior Couture, a "titan" of fashion, venturing into the complex, competitive arena of high-end watches? 🤯 Dior is a brand known for stunning gowns, delicate fragrances, and dazzling jewelry. Watches, with their intricate mechanics and hefty price tags, are a whole new ball game. But here's the thing: men are buying luxury watches. And not just your run-of-the-mill Rolexes. We're talking independent watchmakers, obscure complications, and price tags that would make your accountant faint. So, how does Dior crack this market? Here are a few thoughts. 1. Lean into heritage 👑 Dior has a rich history, and the Chiffre Rouge line taps into that beautifully. The collection's name references a secret code used by the French Resistance during WWII, adding a layer of intrigue and exclusivity. 2. Target the right audience 🎧 Forget mass appeal. Dior needs to focus on watch enthusiasts, collectors, and those with a deep appreciation for luxury craftsmanship. 3. Experience is key 🔑 Selling a $7,000+ watch isn't just about the product, it's about the experience. Dior will build exclusive boutiques, offer personalized consultations, and cultivate a community around their watch brand. Personally, I'm excited to see Dior's play in this space. They have the brand power, the design prowess, and the resources to make a splash. Whether they'll dethrone the LVMHs and Richemonts of the world remains to be seen, but I have a feeling they'll give them a run for their money. What do you think? When and how did you buy your first luxury watch? P.S. I've been obsessed with watches lately, and I'm learning everything I can about this fascinating world. If you have any recommendations for watch blogs, YouTubers, or even great watch documentaries, hit me up! #Dior #ChiffreRouge #luxurywatches #menswear #WatchesOfInstagram #hautehorlogerie

Have you heard that Stone Island and Christian Dior Couture are soon launching a capsule edition? This collection will include clothes, shoes, and accessories (see link in the comments section). The first pictures reveal typical Stone Island clothes that got the luxurious material treatment and Dior Shoes that got the triple sole trend treatment, exactly the kind of things you´d expect… I get that Kim Jones, Dior Hommes´s creative director who initiated the Louis Vuitton x @Supreme co-op is a master of blurring the lines between luxury and streetwear but 2 things disturb me: ▶ These brands typically draw on their foundational icons and suggest a shared vision. Stone Island, founded by Massimo Osti in 1982, transformed military-inspired clothing using innovative materials and color treatments. Christian Dior, on the other hand, established his couture house in 1946 with a focus on design and silhouette for the elite. I don´t buy into a spiritual lignage between these creators. ▶ The key piece will be a leather trunk, crafted in association with a third brand – exquisite paint producer Sennelier.-…in another words, an object for which none of this 2 houses has a proven competence! This alliance illustrates that generalist luxury brands such as Dior try to extend their range to whatever will make sense for their customers. For users, taste is not a matter of purchasing the best item in each category but of showing their affiliation to a certain brand or playing with their use from a cultural perspective. Also kudos to Stone Island for integrating Kim Jones into their communication campaign wearing a leather jacket that is totally on point. The rhetorical acrobatics to try and show resemblance in the personality of the grounding icons are lost on me. Although both men were surely “obsessive”, that´s hardly enough to make the idea fly. What would you say?