Marina 2Jour’s Post

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🚀 Unlock the Power of Iconic Branding! 🚀 Ever wondered how Dior, Chanel, and other luxury giants create irresistible allure? It’s all in their logos! 🌟👜✨ These timeless symbols do more than represent fashion—they build emotional connections and evoke a sense of prestige. Each logo tells a story, inviting you into a world of elegance and exclusivity. 👑 Curious to see how these icons can elevate your style? Tap the link below and discover the magic of luxury branding firsthand . . #branding #socialmedia #newcreation #DigitalMarketing #MarketingStrategy #socialmediamarketing #intrestingreels #swvdm #intrestingfacts

I know this is looks a bit frivolous with all else going on in the world but I love Fashion Weeks, the brands, the celebrity spotting and seeing the trends quickly move from catwalk to high street. And of course it is Big Business: In 2024, France's apparel market is expected to generate $40.65 billion. Women's apparel is the largest segment, at $22.5 billion. (In comparison, the U.S. leads globally with $359 billion). Per capita revenue in France is projected at a stonking $627. Non-luxury sales will constitute 87% of the market in France, while the country continues to be the leader in luxury fashion, renowned for its heritage and brands epitomised by the iconic LVMH. With our formidable IBM France team Emmanuel de Saint Leger, Indre KALFANE, Chakib Kochbati, Sophie A. and new partner (yehay) Arnaud PELLETIER, I spent time with LVMH let leadership at the National Retail Federation; a fascinating business and one that IBM is proud to work alongside: https://lnkd.in/etFP8yR5. In 2023, LVMH became the first European company to surpass a valuation of $500 billion. It is home to 75 maisons made up of 31 legacy houses (and conversely 6 less than five years old) across six different sectors: Wines & Spirits - Moët & Chandon, KRUG Champagne Veuve Clicquot; Fashion & Leather Goods - 14 maisons with 39M€ sales and the oldest house being Loewe founded in 1846 also Louis Vuitton (obvs) (case study: https://lnkd.in/ek_MaEkT), Fendi, CELINE and Christian Dior Couture; the vibrant, forever young Perfumes & Cosmetics including Guerlain, my favourite Acqua di Parma, Parfums Christian Dior, Fresh, Benefit Cosmetics and Fenty Beauty; Watches & Jewellery - the most recently established including Tiffany & Co. TAG Heuer (case study: https://lnkd.in/e8WvRYmU); and what LVMH call “Selective Retailing” and “Other activities” including the brilliant SEPHORA and DFS Group Limited, the world's leading luxury travel retailer, and yacht builder Royal Van Lent Shipyard. What’s fascinating is the breadth of the maisons’ reach driven by innovation, appealing for example both to me and the Firecracker (mad mad mad for Sephora). I revel in our strength in the brilliant Fashion and Luxury industries. May they go from strength to strength (And doesn’t Zendaya look fab?!). Looking forward to the British Fashion Council’s London Fashion Week next month. IBM is proud partners of the BFC, our work led by Kristine Long. Other IBMers with a passion for fashion include: Karl Haller Jerry Edmunds Jill Powell Mary Wallace Katie Williams Emily Young Tim Elsom Cristina Veronika Jose Alex Bauer and so many more! P.S. with legacy in mind, I love this “IBM IS HONORED BY TIFFANY for Design of Computers, 1966” https://lnkd.in/e-rqKy5k #GlobalFashion #LuxuryFashion #ApparelMarket #FashionWeek #LVMH #FashionIndustry #FrenchFashion #CelebritySpotting #HighStreet #LuxuryBrands #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert RETHINK Retail By Alex Kessler in British Vogue

#Fashion and #luxury brands often leverage multiple #archetypes to create a rich and multifaceted personality. Here are some additional examples: The Caregiver & The Sage: Patagonia , the outdoor apparel brand, embodies both the Caregiver archetype by promoting environmental responsibility and the Sage archetype by emphasizing education and sustainability practices. The Explorer & The Rebel: Louis Vuitton blends the Explorer spirit with its travel-centric luggage and the Rebel spirit with its bold, fashion-forward designs. The Ruler & The Jester: Burberry is a classic example of the Ruler archetype, emphasizing heritage and timeless style. They've also incorporated a touch of the Jester with playful ad campaigns featuring celebrities like James Corden. The Hero & The Outlaw: TOM FORD 's brand exemplifies both the Hero, targeting confident individuals seeking success, and the Outlaw, with its daring and often sensual aesthetic that pushes boundaries. The Innocent & The Creator: Think of a brand like Tiffany & Co. . . They represent the Innocent archetype with their focus on love, romance, and timeless elegance, while also incorporating the Creator archetype through their innovative and exquisite jewelry designs. Gucci can be seen as both a Lover and a Rebel. Their designs are often flamboyant and romantic, but they also have a playful and sometimes edgy side. Cartier : can be seen as both a Ruler and a Magician. They represent timeless luxury and craftsmanship, but they are also known for their innovative and sometimes whimsical designs. CHANEL can be seen as both a Ruler (exuding timeless sophistication) and a Lover (celebrating femininity and seduction). Understanding these archetypes helps brands connect with their target audience on a deeper level. By tapping into these universal human desires and motivations, brands can create a more meaningful and lasting relationship with their customers. Flip Side :- Picking a couple of archetypes that sound appropriate and moulding the brand into that box as such, doesn't feel authentic or deeply considered. It can be a useful starting point if the brand is starting out and is lacking focus on what its identity could appropriately be. when you see certain big brands categorised under each banner of the 12 archetypes, that those brands weren't made with such consideration when they were developed or managed over time. Image Courtesy Ana Andjelic #Brandstrategy #Marketing #retailmarketing #Retail #cmoinsights #BrandManagement #Fashiondesign #Saudiarabia #London #Dubai #Paris

Every fashion brand has its own designer, but GIVENCHY strives for more! Let’s decode how they became a legacy in today’s ever-changing market: The brand remains a powerhouse worth billions, proving that the fashion world is not as orthodox as it seems. Givenchy shows that not every brand needs a star designer to become prominent. Givenchy's history is rich with iconic moments and designs: 1. Audrey Hepburn's little black dress in "Breakfast at Tiffany's" (1961): This timeless piece revolutionized women's fashion and remains a cultural icon. 2. Jackie Kennedy's pillbox hats and tailored suits (1960s): Givenchy dressed the First Lady, solidifying its status as a symbol of elegance. 3. Ariana Grande's Met Gala dress (2018): The Sistine Chapel-inspired gown demonstrated Givenchy's ability to blend high art with contemporary fashion. Here's why the brand remains at the top: 1. Innovation: Givenchy's 2021 "Teaser" sneaker, made from a single piece of leather, showcases their commitment to pushing design boundaries. 2. Craftsmanship: The intricate beadwork on their Spring 2022 couture collection highlights their dedication to traditional techniques alongside modern design. 3. Strategic marketing: Their #GivenchyFamily campaign in 2017 featured a diverse cast of models, connecting with a younger, more inclusive audience. 4. Digital presence: Their interactive AR filter for the "Givenchy Beauty" line launched in 2020 engaged customers during pandemic lockdowns. 5. Collaborations: The Givenchy x The Walt Disney Company collection in 2022 merged high fashion with pop culture, attracting a broader customer base. In an industry often defined by star designers, Givenchy's journey testifies to the power of a strong brand and quality products. They've shown that a cohesive vision and dedication to excellence can create lasting success. Can you think of any brands successfully following a similar path? #fashion #designer #creative #success

A very interesting article written by Adelaide Guerisoli for nss has us contemplating the dynamics of brand representation at the #Oscars - for better or worse. Hollywood's biggest event of the year is always a fun time to unite viewers in applauding and critiquing the looks presented on the red carpet. This year once again set a grand stage for familiar brands - Emma Stone in Louis Vuitton, Jennifer Lawrence in Christian Dior Couture, Ryan Gosling / Ken in Gucci ... and we certainly must comically acknowledge John Cena's ONLY article of clothing: BIRKENSTOCKS.  BALENCIAGA, Versace, Prada Group, CHANEL, Giorgio Armani, and #TabVintage were also on the roster of brands fortunate enough to be represented on the red carpet, not to mention at all the parties thrown before and after the event by Vanity Fair, Saint Laurent, NBCUniversal, Elton John AIDS Foundation, and several others.   However, as this article calls to our attention, the list of brands worn by celebrities at the Oscars seems to be quite limited, considering the broad landscape of fashion designers in the world creating looks worthy of the event. Does this mean only a select group of luxury brands holds a monopoly on these high-profile events, given their ability to afford compensating the stars wearing their designs?   What does this mean for independent designers, minority-owned brands, or designs created primarily to share a social or political message? Guerisoli suggests that both unbridled creativity and inclusivity are getting lost in the mix. We're curious to see if brand deals continue to affect red carpet fashion in this way, or if there's room for a wider, and more diverse, range of designers to shine.   #brandmarketing #entertainment #fashion #fashiontrends #luxury

Elevate Your Style with Givenchy: The Epitome of Luxury and Sophistication In the world of fashion, few brands embody the perfect blend of elegance, creativity, and timeless appeal quite like Givenchy. With its rich heritage and unwavering commitment to craftsmanship, Givenchy has become synonymous with luxury and refinement. If you're looking to elevate your personal style and make a statement wherever you go, Givenchy's exquisite collection of wear outfits is your ultimate choice. 1. Unparalleled Quality: Every Givenchy piece is meticulously crafted using the finest materials and attention to detail, ensuring that your outfit not only looks stunning but also stands the test of time. 2. Iconic Designs: From the classic little black dress to the bold and daring prints, Givenchy's designs are instantly recognizable and celebrated worldwide. Wearing a Givenchy outfit means embracing fashion history and making it your own. 3. Versatility: Whether you're attending a glamorous event, a business meeting, or a casual outing, Givenchy's wear collection offers a wide range of styles to suit every occasion. From sleek and sophisticated to edgy and avant-garde, there's a Givenchy outfit that perfectly matches your unique personality and taste. 4. Celebrity Endorsements: Givenchy has been the go-to choice for countless celebrities and fashion icons, from Audrey Hepburn to Meghan Markle. By wearing Givenchy, you join an exclusive club of trendsetters and style influencers who appreciate the brand's unrivaled elegance and charm. 5. Investment Piece: A Givenchy wear outfit is more than just a clothing item; it's an investment in your personal style and confidence. The timeless appeal and exceptional quality of Givenchy pieces ensure that you'll treasure your outfit for years to come, making it a worthwhile addition to your wardrobe. Elevate your fashion game and make a lasting impression with Givenchy's wear collection. Embrace the brand's legacy of luxury, sophistication, and creativity, and let your outfit speak volumes about your impeccable taste and style. Visit our website or nearest boutique to explore the latest Givenchy wear collection and find the perfect piece that reflects your unique personality. Don't miss out on the opportunity to own a piece of fashion history and step into the world of Givenchy elegance today. Call-to-Action: [Discover Your Perfect Givenchy Wear Outfit Today - Click Here for Instant Glamour

Would you buy a very expensive shirt or dress only to have it smell like ordinary clothes? Or would you complement it with some easily broken jewellery? Well, I think you wouldn't. 🤔 That's why brands are investing a lot in complementary products: if I want to look good, I need to smell good or have the right accessories. That's why we're seeing more and more brands that don't just have "clothes", but also offer different products to use with the clothes they sell. One of my favourite examples after seeing the Balenciaga range is Christian Dior Couture As well as creating beautiful dresses, they also created a perfume so that women always smell beautiful. You can see this in perfumes, make-up, shoes and everything that isn't clothes. (Including, these days, home decor, hotels and even food!) 🤍 What does this achieve? It allows a customer to find everything (or almost everything) they need for their daily life/dressing with one brand and makes them more loyal. A clear example is LVMH with its suitcases, perfumes, accessories and even a hotel soon to open in Paris! Oh la la. Would you go? But in a full LV outfit? ✨ . . #fashionbusiness #fashion #dior #marketing #fashionblogger

Fashion shows have changed massively over the last few years, for the better in most cases. But have they gotten boring? That's what I was starting to think before the latest #couture spectacles from Maison Margiela & SCHIAPARELLI. I was floored by the former, and with very little knowledge or personal interest in make-up, I found myself scrolling videos on Tiktok to find out how the heck Pat McGrath did that. Wow. Besides the impressive beauty of those shows, they highlight something deeper happening - a shift in what luxury really means today. Focus seems to be tilting away from product and towards experience and emotion as a way to create profound brand aspiration. "Dematerialised Luxury", as it's called in this Forbes article. As a luxury brand professional, this makes the luxury landscape more exciting than ever, with a huge amount of opportunity for luxury players that have a razor-sharp brand strategy in 2024. If you or anyone in your network need some help with anything related to brand marketing in the luxury, fashion or circularity space, drop me a message. If you're just looking to talk and share ideas, I'd love to connect too. https://lnkd.in/eN_GwzsB #dematerialisation #luxury #fashionweek #futureoffashion

A high-end designer bag costs how much?!? In a June Forbes article, it was revealed that a luxury brand marked up a bag by a staggering 48x—€53 to produce and sold for €2,700. How does that make you feel? 😡 Angry at the greed? 😲 Impressed by the business model? 🤔 Or wondering why people buy into it? While the article focus was on the unethical production practices (rightly so), what also stood out was the enormous mark-up - the alarming 48x the cost to make it. You really are paying for the name and not the craftsmanship. For me though, it's the artisanal craftsmanship that I love and value and there is a growing "significant market segment that values luxury quality but seeks better value for money" (McKinsey and Co). And with high-end 48x mark-up is it any wonder! Thankfully, there is a new generation of brands emerging that offer: Limited Editions, Small-Batch Production, Artisanal Craftsmanship and Pricing that makes sense. These brands are going to create their own segment, they're not high-end or high street. They will bring a superior quality and if they get it right, put the excitement back into shopping again and I for one want to make amazing quality shoes at prices that aren't absurd. I want you to feel like a child in a sweetshop knowing you can try them all and not be alarmed by the price underneath. This article opens up a pandora's box of questions but, for now - 💰 Do you think high prices are a valid marker for quality? ⚖ Would you generally like to see a better choice between high-end designers and the high-street? MADE THE EDIT Female Founders Rise - thank you for the challenge and motivating more female founders to post their stories 💓 #FairLuxury #FashionTransparency #WomenInBusiness #modernluxury #Footwearindustry #shoes #femalefoundersrise