💙 Chief Marketing Officer at Zappi | 🌏 Harvard Business Review Contributor | 📘 Get My Book: Take Your Company Global | 👉 Subscribe to My Newsletter: Making Global Work
How can brands stay competitive in an AI world? Hint: it's all about the data. Love this latest article from Zappi's Steve Phillips in WARC. He delves into the true impact of Generative AI for brands, and how your ability to leverage AI is, ultimately, dependent on the state of your data. 👉 Check it out: https://lnkd.in/ePu69qTX
Exactly!!