Nathan Varni’s Post

The media space is undergoing a paradigm shift. Understanding how the revenue pie has changed and who controls what parts of it can help shed light on what got us here and where the industry could be going.

Stay in the loop with the latest trends and breakthroughs in the media industry! 📰 January 2024 updates bringing you insights, innovations, and game-changing moments. 🎥🔍 #Marketing #Agency #Mediaagency #MediaIndustry

By shifting 20% of your TV budget, you can increase reach and drive leads to your business. The data speaks for itself in the below article. Call me for more information!

This one's a tough one, evolution or revolution? Both roads carry risk, and it's an area where the RFP is classically weak and often conflates the goals of technology strategies. I'd always a PoC based around real world business requirements, or better yet a 3mo walk away clause and you build production in an agile way. Think about a project you had that was either a failure or miss estimated, you knew deep down where it was going after 3months.

Thursdays are for throwbacks and our Trends in TV looks back at some of the key trends that happened during the 2023 to 2024 period. From viewing, planning, and spending trends to TV's evolution and forecasts on where it's headed. This publication is a must-read for aspiring and established marketers: https://lnkd.in/dRWKRYqW

📉💼 2022 was a rollercoaster year for many businesses, and Virgin Media Television was no exception. Despite the challenging business climate, they managed to weather the storm, albeit with a €6.1 million loss. This figure represents a slight decrease from their previous year's loss of €7.1 million. The company's annual report reveals these figures and provides an in-depth look at how they navigated through such turbulent times 🌪️⏳ What are your thoughts on this? How do you think businesses can better prepare for unexpected financial hits like this one? Share your insights below! 👇 Read more about it here: https://lnkd.in/eP-3wK5J #BusinessNews #FinancialLoss #VirginMediaTelevision #ResilienceInBusiness

Very happy to say that today sees the launch of Trends in TV, our annual compendium of all you need to know about what’s happening in TV. It’s free to access, rich in insight, and answers all your questions – such as… ·      Has TV viewing entered a period of stability? ·      Does broadcaster TV account for 83% of total video advertising time? ·      Is there likely to be an extra 20 billion 30-second ad views in professionally produced TV thanks to the expansion of the commercial TV universe? ·      Should we be worried about the waterfall of ad spend disappearing into search’s black hole? ·      Did FMCG and other categories increase their TV spend last year? ·      Is this an amazing time to be planning TV? Who knows? Well, I do. And you could too. The answer to all those questions is in there. Read it here. https://lnkd.in/gmRdjNjh

Some excellent insights in this report

📉 2022 was a rollercoaster year for Virgin Media Television, as they faced a financial knock of €6.1 million! Despite the challenging business climate, this marks a slight improvement from their loss of €7.1 million in the previous year. 💼 The media giant's annual report reveals how they navigated through these turbulent times and what strategies were implemented to mitigate losses. 🌐 What are your thoughts on this? How do you think businesses can better prepare for such unexpected downturns? Share your insights below! 👇 For more detailed information, check out our latest blog post: [Link] #VirginMedia #BusinessChallenges #FinancialLosses #ResilienceInBusiness 🚀

Our latest data showing that TV platforms are both the most trusted and most used source for staying informed was cited in the VAB's report, "The Credibility Crisis." Click here to download the report for even more insights: https://lnkd.in/eCcNhMTb