Patricia Sclimenti’s Post

Looking to give your company’s revenue a boost? Consider radio advertising! Did you know that in 2023 alone, over 272 Million people in the United States, ages 12 and older, tuned in to the radio each week? With over 35 years of experience across radio, television, and the digital space, I'm ready to share insights and strategies through my new blog post. Uncover the potential of radio advertising and level-up your business growth. Dive into the insights now and let's hit the airwaves! . . . #RadioAdvertising, #BusinessGrowth, #AdStrategy, #UntappedMarketing, #BoostRevenue

🚀📈 Ready to explore the future of media? 📰📺🛍️ Don't miss out on our latest report: "THE FUTURE OF MEDIA: FROM INFORMATION TO ENTERTAINMENT TO SHOPPING." 🌟 Discover how the media landscape is evolving and strategies to adapt to these changes. Download your copy now and stay ahead of the curve! https://cutt.ly/Gw0RQjEW #MediaIndustry #FutureofMedia #DigitalTransformation #DownloadNow

Media sellers, know your competition! 📈 Discover what co-viewing is and how it can reveal competitors' ad budgets. Nielsen’s latest article explains why co-viewing data is essential. Get the insights you need. Read the Need to Know article now! http://nlsn.co/6041lyGJX

The media space is undergoing a paradigm shift. Understanding how the revenue pie has changed and who controls what parts of it can help shed light on what got us here and where the industry could be going.

Will be interesting to see what changes are in the works for 2024, looks like the business as we knew it is rapidly changing, will media companies find a new path to profitability anytime soon?

📉 2022 was a rollercoaster year for Virgin Media Television, as they faced a financial knock of €6.1 million! Despite the challenging business climate, this marks a slight improvement from their loss of €7.1 million in the previous year. 💼 The media giant's annual report reveals how they navigated through these turbulent times and what strategies were implemented to mitigate losses. 🌐 What are your thoughts on this? How do you think businesses can better prepare for such unexpected downturns? Share your insights below! 👇 For more detailed information, check out our latest blog post: [Link] #VirginMedia #BusinessChallenges #FinancialLosses #ResilienceInBusiness 🚀

Want to learn how to better monetize your digital publication? It can be tricky, but it's a task worth mastering! Check out our new blog for some monetization guidance: https://hubs.la/Q02897NT0 #DigitalPublisher #DigitalTransformation #FutureOfPublishing #AdPost #InteractiveReading #News #Media

As part of our mission to inspire and accelerate our community, we are always delighted to share with you groundbreaking research to help you in your roles as marketing changemakers and today that comes in the form of The Thinkbox Round Up. With fewer things transforming faster than TV, throughout 2023 Thinkbox, the marketing body for commercial TV, commissioned a series of reports to make sense of this complex, evolving medium resulting a raft of practical insights and considerations which will help inform your own decisions, choices and campaign planning. The summary report covers three of the major Thinkbox research projects undertaken: ◾ The Drivers of Profitability: which explores the effectiveness drivers of advertising ROI to provide marketers with evidence that CEOs and CFOs will listen to. ◾ Creative Drivers of Effectiveness: with creativity the most powerful driver of advertising effectiveness within our control, this study by Neuro-Insight provides guidance on how to make ads that get brands into the memories of their customers. ◾ Earning Attention: building on the 2022 Thinkbox white paper ‘Giving attention a little attention’, this research explores how TV ads compete for attention in our lives and delves into the roles audio and visual signals play in gaining and keeping attention. You’ll find it all here in a concise, easy to digest format packed with in depth analysis, case studies and other useful industry reports, so set some time aside, settle down and read on - https://lnkd.in/e2fCxFgj #ThinkboxRoundUp #MarketingInsights #TVAdvertising

Nielsen Media Impact's analysis reveals that integrating AM/FM radio into digital-only campaigns substantially enhances reach. Nielsen data indicates that incorporating radio with a 20% budget increase doubles reach. Remarkably, AM/FM radio has now surpassed linear TV as the leading mass media for reach in the U.S. 📻📈 #RadioAdvertising #NielsenData #MarketingInsights

Almost 4 out of 5 (78%) advertisers plan to hold or increase their advertising spend on Radio (Audio) in 2024. Yes, even with a disruptive Presidential Political Cycle and even with the sharpest rise in Market Interest Rates in 2 generations. The reasons are multiple, but center around the stable reach, frequency, and outstanding cost/efficiencies of broadcast , podcasting, and other streamed audio. Find out more about your solutions versus the difficulty of repairing the fragmentation of linear TV and OTT video audiences you face. Reach out for help with all these challenges. You don't have to be spell bound, blinded in the headlights, or sorting through conflicting advice from vendors that just doesn't add up. Denniscoughlin@iheartmedia.com #iHeartMedia https://lnkd.in/g---hyPE