National Research Group’s Post

Are U. S. #Hispanics changing the way the #America experiences sports? Changing what sports are "must see" viewing? Changing what sports matter most? The answer is a resounding YES. Adding to the body of work around the opportunity around sports and Hispanics, today we release our annual Hispanic Diverse Intelligence Series report on Hispanic audiences and #sports viewing, "Changing the way we fan". This work focuses on the growing #Latino audience to traditionally U.S. sports culture sports (think Wimbledon and NCAA), and the growing non-Hispanic audience to what might have been considered by some "niche Latino sports" (think CONMEBOL Copa America 2024 and UEFA EURO 2024). Check it out here: https://lnkd.in/gfuSv753 #NielsenHispanicDIS #DIS2024 #Deportes #Futbol #Goal

Check out the article from Allison Smith on the rise of women’s basketball!

Latinos in Sports insights powered by Nielsen! Check out Stacie's findings 👇

Stuart and Conner discussed the 𝒈𝒓𝒐𝒘𝒕𝒉 𝒐𝒇 𝒘𝒐𝒎𝒆𝒏'𝒔 𝒔𝒑𝒐𝒓𝒕𝒔 and the role Athletes Unlimited has played in the sector. ESPN and Athletes Unlimited signed a Multi-Year Rights Agreement, last week. *Athletes Unlimited tips off February 29th in Dallas, TX. 🚀 According to Forbes, the average WNBA team was valued at $15.9 million in 2021, representing a 52% increase from the previous year. 🚀 The 2021 WNBA (Women's National Basketball Association) Finals saw a 25% increase in average viewership compared to the previous year, demonstrating the growing interest in women's basketball. 🚀 According to Nielsen Sports, women's sports sponsorship revenue in North America reached $636 million in 2020, representing a 48% increase from 2019. 𝐋𝐢𝐬𝐭𝐞𝐧: https://lnkd.in/gZHdsgFR 𝐖𝐚𝐭𝐜𝐡: https://lnkd.in/g8DPW-Xz #sportsbiz #sports #sportsmarketing #sportsmarketing #sportsbusiness #sportsmanagement #sportssponsorship #sportsnews #eventsindustry #marketing #sportsbetting

2023 was a big year for Women in sports, with many new records set and broken throughout the year in a multitude of sports. Additionally sports media coverage of women’s sports had tripled in the US: In October, a new study of women’s sports showed that the share of women’s sports media coverage in the US increased to 15% in 2022 – up from about 5% in 2018. https://lnkd.in/dEYVEqUi

At the #AngelCityEquitySummit, Ali Riley shared powerful insights on the ongoing challenges in women’s sports. Her message highlights the critical areas where we need to push for improvement. What do you think are the most pressing issues in women’s sports today? Share your thoughts in the comments. #AskMeAnything | BMO U.S.

elevating the game: caitlin clark's unprecedented journey from ncaa fame to wnba anticipation is reshaping the landscape of women's basketball. with  iowa's final four game against uconn, which set another record with 14.2 million viewers, peaking at 17 million, the impact of star power combined with savvy marketing is undeniable. discover how strategic moves and a historic increase in engagement are setting the stage for the wnba's bright future. dive into our latest blog for a deeper look at the revolution in women's sports marketing. read more here: [https://shorturl.at/hpzY8] #wnba #caitlinclark #sportsmarketing #ncaa #womeninsports

Women's sports have been gaining momentum in media coverage, competition, and social buzz over the last few years. A recent study by NRG found that viewers are watching more women's sports than they used to. Here are some key findings from the study: - 41% of viewers are watching more women's sports because more of them are being broadcasted. - 38% find women's sports more entertaining or competitive than before. - 37% have learned more about a specific female athlete. - 32% of viewers are noticing more press and attention around women's sports. - 25% of viewers are talking about women's sports more on social media. With the WNBA season starting soon, women's college softball championships this summer, and the Olympics, there are plenty of opportunities for advertisers to align with women's sports on Spectrum networks. Let's continue to support and celebrate the growth of women's sports! #WomensSports #WNBA #Softball #Olympics #SpectrumNetworks

Amigos, if you are looking for a new follow, Jason Clinkscales is it. An incredibly detailed #sports business reporter and also a really cool guy! Thanks for interviewing Xavier Gutierrez and me on the Latinos in Sports first ever Gamechanger: #Latino Sports #Fandom drop. It is a heavy hitter, full of first ever analysis and insights. Just in time for #HHM. A link to that free report is here: https://lnkd.in/gMZ8mWCn Jason's article is below.

It's no secret that women's sports are on the rise. The level of competition, combined with superstar athletes have caught the attention of media networks and brand partners. As we begin 2024, we expect to see a heightened awareness and financial investment throughout the collegiate and professional ranks. What are you looking forward to the most in 2024? https://lnkd.in/eQGE6yEt